communicative services such as: text messaging‚ sending and receiving emails‚ access to internet‚ interactive games‚ connectivity through Bluetooth and/or USB‚ and many more. Hence‚ the focus of this study is to discuss how 4p’s elements affect towards consumer behaviour on mobile phones among the college students of The Fisher Valley College in Taguig City. This study is aiming of providing students of insights into the factors that influence the student’s behaviour when it comes to choosing and buying
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have an impact on people ’s perception of attractiveness (Clayson & Klassen‚ 1989; Rhodes‚ Geddes‚ Jeffery‚ Dziurawiec‚ & Clark‚ 2002). Previous studies have shown that obese people are viewed with a negative stereotype and as more unattractive with an absence of personal responsibility (Clayson & Klassen‚ 1989). Levels of attractiveness have also been studied in several terms of facial characteristics. Some researchers questioned whether attractiveness is a cultural phenomenon or a part of biological
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investigation of green marketing practices: The relationship between green marketing‚ competitive advantage and brand image of fast-moving consumer goods. Business and Management- Higher Level 5th November 2012 Word Count: 3986 Abstract: The aim of this paper is to investigate how effective green marketing is in terms of competitive advantage of brand image for fast-moving consumer goods. Initially‚ the paper differentiates the use of green marketing and regular
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Green Marketing or Green Washing In the competitive market place‚ companies will do anything to draw consumers attention towards their products or services. Today‚ many businesses are engaging in green marketing‚ the practice of promoting environmentally-safe products. Concerns are rapidly growing that some green marketing is just green washing. Companies are guilty of green washing when they mislead their buyers into thinking that their products are environmentally-friendly. They tend to hide
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Retailing 80 (2004) 159–169 The influence of online product recommendations on consumers’ online choices Sylvain Senecal a‚∗ ‚ Jacques Nantel a‚1 a HEC Montreal‚ University of Montreal‚ 3000 Chemin de la Cote-Sainte-Catherine‚ Montreal‚ Que.‚ Canada H3T 2A7 Abstract This study investigates consumers’ usage of online recommendation sources and their influence on online product choices. A 3 (websites) × 4 (recommendation sources) × 2 (products) online experiment was conducted with 487 subjects
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Apple segments. Marketing includes all the fulfill the all segment of consumers. Marketing is also to convert social needs into profitable opportunities. So this topic provides all the essential to theoretical knowledge and to inculcate the efficiency. It is also requirement for the company to improve their service and quality for achieving their ultimate goal. Project Title : Market Share and consumer preference towards mineral water with special reference to Bisleri . The topic has
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Running head: INTERPERSONAL SENSITIVITY ON ATTRACTIVENESS A Study of Interpersonal Sensitivity on Attractiveness within the Filipino context Beloso‚ F. Roque‚ S. INTERPERSONAL SENSITIVITY ON ATTRACTIVENESS Abstract The current study examines the effect of interpersonal sensitivity on attractiveness among Filipino De La Salle University students. Interpersonal sensitivity is the ability to perceive accurately and thoroughly the feelings‚ thoughts‚ emotions and needs of the person
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avert the negative impact that arises from this conflict vigilant observation and swift action is necessary. Only in this way can a company ’s management can control the situation between the divisions. Particularly for a consumer product company‚ as the average level of consumer savvy increases‚ the importance of the sales and marketing departments working in sync becomes even greater (Dewsnap & Jobber‚ p.874). The conflict between sales and marketing is essentially a consequence of the two groups
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When it comes to attraction‚ a variety of simple factors play a significant role in whom we as people come to like. Things as basic as proximity‚ looks‚ similarity‚ and even the difficulty of the pursuit all affect a person’s overall attractiveness. This paper will discuss how these factors are attributed to attraction and why human nature demands bonding and relationships. People are drawn to those who are near and seen on a regular basis. This finds its explanation in that people become
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communicated and processed. People use the Internet for different purposes‚ including communicating with friends‚ researching and monitoring online stock prices‚ trading stock‚ paying bills‚ banking‚ and shopping. Growing numbers of consumers purchase goods and services‚ gather product information‚ or just to browse online”(Demangeot & Broderick‚ 2007). People today are indeed bombarded with technology. Most people cannot get through the day without their laptops or smart phones‚ especially for today’s youth
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