Abstract: Although both intelligence and competence are vital to success‚ a person’s physical appearance can help or hinder their ability to succeed. This paper divides physical appearance into height‚ weight‚ and facial attractiveness‚ which are examined based on their differing effects in men and women and how society’s perception of each factor shapes their effect on success. This paper then goes on to explain how appearance can actually have a deeper‚ more profound impact on the
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ASSIGNMENT ON STRATEGIC MARKETING GREEN MARKETING T.Binky Sharmila II M.Com CONTENT: * INTODUCTION: GREEN MARKETING CONCEPT * GREEN CONSUMER * REASONS AND ADOPTION OF GREEN MARKETING * MARKETING STRATEGIES * TOP 10 COMPANIES FOLLOWING GREEN MARKETING * GREEN MARKETING: A NEW CONCEPT * CONCLUSION * BIBLIOGRAPHY INTRODUCTION : GREEN MARKETING CONCEPT GREEN MARKETING : Green marketing can be defined as‚ "All activities designed
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INTRODUCTION Green awareness is not a new topic from last few years. Most interesting thing is HR professionals in the organization are not only aware about this rather they start working for it. HR professionals in organization can develop a powerful social conscience and green sense of responsibility internal and external customers‚ stakeholders‚ partners etc. Recent times‚ consumers demand ethics and environmental credentials as a top priority. Society and business see their agenda align. HR
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The attractiveness of the music industry from the perspective of Warner Group Music Summary Major transformation in the music industry over the last decade has resulted in the three major record labels; The Warner Music Group‚ Sony Music Entertainment and Universal Music Group finding themselves with rapidly decreasing revenues and company structures which no longer provide profitability. A brief analysis of the external strategic factors affecting the Warner Music Group has revealed the changes
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A Research Paper on Effects of SALES Promotion on Consumer Buying behavior: A Perspective on FMCG Products Subject: RMM Submitted To Faculty Name:Dr. Govind Dave Institute: Indukaka Ipcowala Institute Of Management (I2IM) Prepared By Roll No.:12MBA067‚ 12MBA006‚ 12MBA074‚ 12MBA111‚ 12MBA116 Effects of Sales Promotion on Consumer Buying Behavior: A Perspective on FMCG Products Introduction Today’s customer is habituated with the sales promotion activities
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Customers may not necessarily the same as consumers. Consumers go through a five-stage decision-making process in any purchase. It includes need recognition & problem awareness‚ information search‚ evaluation of alternatives‚ purchase‚ and post purchase evaluation. Clearly the buying process starts a before the real purchase has been made and evaluation continues long after buying a product. Need recognition & problem awareness:-the first process in the decision making process is need recognition
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SUMMER Training On “Customer Preference and Brand Relationship for FMCG PRODUCTS (HUL)” A Report submitted towards partial fulfillment of the reqirement of Degree of Master of Business Administration GGSIP University‚ DELHI Submitted To Submitted By Ms. RAMANDEEP SINGH Faculty Guide BBA-2011-2014 Roll No.11821101711 INSTITUTE OF INFORMATION TECHNOLOGY & MANAGEMENT D-29‚ INDUSTRIAL AREA‚ JANAKPURI‚ NEW DELHI DECLARATION I‚ Ramandeep
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The tertiary sector of the economy (also known as the service sector or the service industry) is one of the three economic sectors‚ the others being the secondary sector (approximately the same as manufacturing) and the primary sector (agriculture‚ fishing‚ and extraction such as mining). The service sector consists of the "soft" parts of the economy‚ i.e. activities where people offer their knowledge and time to improve productivity‚ performance‚ potential‚ and sustainability‚ what is termed affective
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Time Indian Insurance Sector Innovate Now Or Stagnate fasfdor December 2011 www.deloitte.com/in Contents Indian Insurance sector poised for its next stage of growth The puzzle of untapped potential Redefining Customer Value Proposition Improving Operational Performance Key challenges in leveraging Innovation Improving the Innovation Quotient Conclusion Contacts 1 2 3 6 7 8 12 13 Indian Insurance sector poised for its next stage of growth The insurance sector in India has grown at
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Ratio Analysis and Risk and Return Industry – FMCG FMCG – Fast moving consumer goods Companies - ITC‚ HUL ‚ Nestle India ‚ Dabur ‚ Godrej Consumer Products The Indian FMCG sector is the fourth largest sector in the economy with an estimated size of Rs.1‚300 billion. The sector has shown an average annual growth of about 11% per annum over the last decade. Unlike the developed markets‚ which are prominently dominated by few large players‚ India’s FMCG market is highly fragmented and a considerable
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