"Consumer attractiveness towards green products of fmcg sector" Essays and Research Papers

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    Green Restaurant

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    operators‚ healthy dining has been a big focus for many years. Now “going green” and socially responsible marketing are key points of emphasis for restaurateurs and consumers alike. In a recent study published in USA Today‚ more than 30 percent of respondents said they “would be willing to sacrifice a percentage of their salary in order to work for an environmentally friendly company” (Brooks‚ 2009). Organic and sustainable product sales have more than doubled since 2000. The list goes on. The restaurant

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    banking sector

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    liberalization and economic reforms that allowed Banks to explore new business opportunities. Banking in India has evolved through five distinct phases. Each phase could be separated from the other by a landmark development in the sphere of Banking Sector. Phase I –Pre-independence Phase (up to 1947) India had centuries old tradition of indigenous Banking. There existed many evidences showing that the concept of Banking was not new to India. As Chanakya‟s Arthashashtra about 3000 B.C. showed

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    green computing

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    Green Computing: An approach towards e-waste reduction & energy management Sugandha Arora1 ‚Mr. Kaushik R.Roy * 1College of Engineering ‚ Roorkee‚ India 1Email: sughsarora@gmail.com * College of Engineering ‚ Roorkee‚ India *Email: kaushik.roy@rediffmail.com Abstract—Green computing is an innovative and emerging technology that aims at reducing carbon footprint. Just as walking on sand leaves a footprint‚ almost all our

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    Rmg Sector

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    Since‚ garments manufacturing companies contributing largely in Bangladesh economy. This sector producing various kinds of garments products & exporting to many countries in the world. That means not only garments sector contributing largely in Bangladesh’s economy but also it contributing in the world trade market. It has a great opportunity to more enhance its business. There are some reasons for growing more this segment: 1. Cheap labor cost. 2. Free from hardly government regulation

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    Corporate Sector

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    yahoo.comWP/04/64 Overview of the Indian Corporate Sector: 1989–2002 Petia Topalova © 2004 International Monetary Fund WP/04/64 IMF Working Paper Asia and Pacific Department Overview of the Indian Corporate Sector: 1989–2002 Prepared by Petia Topalova1 Authorized for distribution by Kalpana Kochhar April 2004 Abstract This Working Paper should not be reported as representing the views of the IMF. The views expressed in this Working Paper are those of the author(s) and do not necessarily

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    www.iosrjournals.org Consumer decision-making-styles for nondurable consumer goods Habib Md. Arif Khan1‚ Mirza A F M Tawhidur Rahman2‚ Sujit Kumer Deb Nath3 1 (Research Scholar‚ Institute of Business Administration‚ Jahangirnagar University‚ Bangladesh) 2 (Research Officer‚ Bangladesh Tariff Commission) 3 (Lecturer‚ Department of Business Administration‚ Prime University) Abstract: Consumer non-durable goods is one of the largest sectors in the economy of Bangladesh. Consumer goods market has experienced

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    Toward a General Modular Systems Theory and Its Application to Interfirm Product Modularity Author(s): Melissa A. Schilling Reviewed work(s): Source: The Academy of Management Review‚ Vol. 25‚ No. 2 (Apr.‚ 2000)‚ pp. 312-334 Published by: Academy of Management Stable URL: http://www.jstor.org/stable/259016 . Accessed: 26/03/2012 07:35 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR

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    Consumer Behavior

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    Consumer Behaviour Assignment Part A Q 1 – Describe the inter-relationship between consumer behavior as an academic discipline and the marketing concept Ans The study of consumer behavior enables marketers to understand and predict consumer behavior in the marketplace; it is concerned not only with what consumers buy but also with why‚ when‚ where‚ and how they buy it. Consumer research is the methodology used to study consumer behavior; it takes place at every phase of the consumption process: before

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    Handloom Sector

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    total Industrial production‚ contributes to nearly 30% of the total exports and is the second largest employment generator after agriculture. Today‚ India’s textile sector comprises four important segments: • Modern textile mills • Independent Power looms • Handlooms and • Garments ROLE OF HANDLOOM SECTOR: The Handloom sector plays a very important role in the country’s economy. It is one of the largest economic activities providing direct employment to over 65 lakhs persons engaged in

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    Green Marketing

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    an influence on consumers’ loyalty intentions. This study argues that culture may overshadow marketing efforts as consumers are culturally brand and store loyal. Considering consumers are culturally or genetically loyal means marketing efforts are meaningless at some degree. Brand loyalty is a very complex structure‚ and this study proposes that consumers may tend to be loyal culturally. We are aware that culture does not explain all loyalty intentions‚ but has influence on consumers’ tendency to be

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