A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach
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become more effective and efficient Head office in Finland; R&D‚ production‚ sales‚ marketing activities around the world 3 553 emplo ees Strong R&D presence in 6 countries‚37 0 0 emplo ees in R&D (approximatel 30% of workforce‚ including Nokia Siemens Networks) Sales in over 60 countries Mobile Solutions Responsible for developing and managing our portfolio of smart phones and mobile computers. The team is also busy developing a world-class suite of internet services under the
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competitors. In the context of product and brand management‚ a number of studies have shown various effects of risk aversion on consumers’ decision making. This conceptual paper aims to discuss about how risk-averse consumers behave in choosing particular brand in smarthphone market and how that risk aversion lead to the brand loyalty‚ brand trust and brand affect. Keywords: consumers‚ brand‚ smartphone‚ risk aversion‚ brand trust‚ brand affect‚ brand loyalty. Introduction The more sophisticated
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Pest Analysis On Nokia - December 2nd‚ 2010 ________________________________________ Nokia Corporation (Finnish pronunciation: [ˈnɔkiɑ]) (OMX: NOK1V‚ NYSE: NOK‚ FWB: NOA3) is a Finnish multinational communications corporation that is headquartered in Keilaniemi‚ Espoo‚ a city neighbouring Finland’s capital Helsinki.[3] Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries‚ with over 123‚000 employees in 120 countries‚ sales in more than
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Pest Analysis On Nokia - December 2nd‚ 2010 Nokia Corporation (Finnish pronunciation: [nki]) (OMX:NOK1V‚ NYSE: NOK‚ FWB: NOA3) is a Finnish multinationalcommunications corporation that is headquartered in Keilaniemi‚Espoo‚ a city neighbouring Finland’s capital Helsinki.[3] Nokia isengaged in the manufacturing of mobile devices and in convergingInternet and communications industries‚ with over 123‚000 employeesin 120 countries‚ sales in more than 150 countries and global annualrevenue of EUR 41
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large target market‚ different mobile telecommunication companies have been trying to penetrate the markets to offer their latest innovative mobile products. One of the famous and successful mobile phone manufacturers in the world is Nokia. Like any other companies‚ Nokia has been able to use strategies and approaches to meet the needs and demands of their target market. It keeps being the leader in the mobile telecommunications relies on its plentiful experience‚ technology innovation‚ and scientific
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Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company‚ headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example‚ 3-series phone is more suited for young people.
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High-Tech marketing. Sustainable innovation- Nokia case study Introduction: The technology offers a promise of a better world through the improvements in standards of living. On the other hand‚ resource extraction‚ emissions of dangerous materials‚ and pollution of air‚ water‚ and soil have created conditions for environmental catastrophe and have already caused irreversible damage to the Earth. That is why in last few years‚ companies started focusing on an eco-innovation. Eco-innovation
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Nokia – The Success Enablers From the standpoint of innovation policy and supporting institutions the success of Nokia could be related to the Nordic decision to create the common standard Nordic Mobile Telephony (NMT). This provided Nokia with a common Nordic market of 20 million techno savvy customers before anywhere else in the world. And it provided a perfect platform for ‘infant industry development’ . When Nokia had grown sufficiently large on the back of this market it was blessed by
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market. Today the top mobile phone vendors include Samsung‚ Nokia Apple LG and Sony Ericsson. As compared to a few years back when the mobile phones were introduced there were just a few limited brands mainly Motorola‚ Nokia‚ Sony which merged which Ericsson and is now called Sony Ericsson. Nokia was founded in the year 1865 in the town of Nokia in central Finland it was originally a manufacturer of pulp and paper. During the 1960s Nokia began to make its way in the telecommunication market and
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