1. Brand Communication The primary objective of the retailer is to maximize their store’s profit and an attempt to maximize the profits for each product category. To fulfill this objective and the shift in the power from manufacturers to retail chains have made it necessary for retailers to communicate their brand. It is quite common to regard advertising as a major factor in leveraging brand equity (Achenbaum‚ 1989; Lindsay‚ 1990). “The brand is separate from the functional product; being
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Crores1. The soap industry in India is classified into three categories based on the price Product overview: Lifebuoy is one of the oldest brands of soap bar that is market by the Unilever group. The original Lifebuoy was first produced in 1895 in the UK. Though the soap is no longer produced in the UK‚ it is still produced in many countries around the world and is the market leader in every Asian market that it is sold. The brand is very popular among the rural population with more than 50% of its
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Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors‚ but we may often overlook its direct impact on brands themselves. The recession has changed the way marketers manage their brand portfolios as they try to do more with less. As such‚ marketers are taking a closer look at how then can stretch existing brand equity across a greater number of products‚ often taking a parent brand/sub-brand approach. We generally see four different sub-brand approaches
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Kapferer’s Brand-Identity Prism model Type of model: Author(s): Domain: Brand model (structure model) J.N. Kapferer Identity and image Figure 1: Six dimensions of brand identity In his so-called Brand Identity Prism‚ Jean-Noël Kapferer identifies six aspects of brand identity: (1) physique‚ (2) personality‚ (3) culture‚ (4) relationship‚ (5) reflection and (6) self-image. These six aspects are divided over two dimensions: a. The constructed source vs. the constructed receiver: a well-presented
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Question 6: Malcolm and Mcduff are depicted in Act 4‚ in the English court. Shakespeare presents Malcolm as extremely suspicious and cautious‚ as he does not want to make the mistake is father did‚ by placing his entire trust‚ in untrustworthy person. Hence‚ Malcolm tests Mcduffs moral codes by lying and saying that he is loathsome and greedy and will abuse his power if crowned king‚ shown through the text “…. the cistern of my lust‚ and my desire. All continents impediments would o’erbear that did
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Bull vs. Cow According to Perry‚ the aim of a liberal education is for one to gain the knowledge and skills necessary to make informed and reasonable decisions. Any other consequences should be treated as merely incidental. He explains that the first means to this end is through the simple gaining of knowledge by memorization of certain key facts‚ such as the periodic table. This is often necessary‚ and should not be avoided‚ but too often it is seen as synonymous with learning. In his essay‚ ``Examsmanship
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Do you need help organizing your thoughts for 2.06? Try going through this outline to follow your carbon atom…This is a pre-writing activity to organize your thoughts and the information to include in your 2.06 assignment Remember‚ in reference to your instructions‚ you are to write a journal entry or design a presentation in which you describe a carbon’s atom journey through photosynthesis and cellular respiration. Note: You are to start with carbon as being part of a carbon dioxide molecule
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IIUC STUDIES ISSN 1813-7733 Vol. – 3‚ December 2006 (p 19-30) The Woman Question in the novels by the Bronte Sisters Rehnuma Bint Anis∗ Abstract: The Victorian period lasted more than half a century. During this time England changed radically in almost all respects. One of these was the rising consciousness of women about their rights and potentials. Soon‚ the social awareness was transmitted to literature. In retrospect we find that many women writers emerged at this critical juncture in history
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J & L Accounting‚ Inc. Income Statement For the Month Ending January 31‚ 2013 Revenues Service Revenues 8‚375.00 Expenses Advertising Expense 2‚350.00 Rent Expense 1‚000.00 Office Supplies Expense 75.00 Telephone Expense 660.00 Utilities Expense 2‚925.00 Depreciation Expense 1‚100.00 Total Expenses 8‚110.00 Net Income 265.00 J & L Accounting‚ Inc. Post-Closing Trial Balance January 31‚ 2013
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Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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