"Consumer based brand equity model with corona" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 23 of 50 - About 500 Essays
  • Powerful Essays

    Equity and Trust

    • 4043 Words
    • 17 Pages

    be said to have influenced the development of equity. This gives an overview of a selection of these maxims‚ examining them in varying amounts of detail and identifying many of the particular areas of the law which have been affected‚ and which are dealt with later in the book. These include‚ for example‚ the maxim ‘where the equities are equal the first in time prevails’‚ and its effect on priorities and conflicting interests‚ and the maxim ‘equity acts in personam’ and its effect on the operation

    Premium Common law

    • 4043 Words
    • 17 Pages
    Powerful Essays
  • Better Essays

    The purpose of this report is to examine consumer behavior within the hospitality industry‚ with a particular focus on investigating the consumer decision process models. Given the postmodern and fragmented nature of consumer behavior‚ the author intends to determine whether the consumer decision process models are vague and attempt to be all encompassing by reviewing examples of consumption within hospitality industry. Interesting as it seems‚ readers and the author of this report have something

    Premium Decision making Decision theory Risk

    • 4455 Words
    • 18 Pages
    Better Essays
  • Good Essays

    Brand Management

    • 27537 Words
    • 111 Pages

    Editor’s Introduction: Brand Management Francesca Dall’Olmo Riley Introduction The study of brands and brand management has historically attracted a great deal of interest among practitioners and academics. Early‚ seminal research on brands includes the studies by Gardner and Levy (1955)‚ Levy (1959)‚ Martineau (1959) and Allison and Uhl (1964). Since then‚ the number of brand related journal articles and of brand management books have increased exponentially‚ particularly in the last 20

    Premium Brand

    • 27537 Words
    • 111 Pages
    Good Essays
  • Good Essays

    Equity Notes

    • 19795 Words
    • 80 Pages

    Identify 6 things caught by the SOF Judge decides all issues in equity = decree enforced through powers of contempt (no jury‚ no trial) = compliance incarceration Buyers cover‚ sellers mitigate (there’s no opportunity to cover) Chapter 1. Introduction [The study of judicial remedies: Rights & Remedies] Ex Aequo et Bono: according to equity and good conscience RIGGS v. PALMER * F: Grandson killed grandfather to gain inheritance * Letter of the Law would have awarded a murderer

    Premium Civil procedure Injunction Common law

    • 19795 Words
    • 80 Pages
    Good Essays
  • Powerful Essays

    consumer

    • 1027 Words
    • 3 Pages

    1. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. A tri-component attitude model consists of three major components as affect‚ cognition and conation.  It is implying that Disneyland in Hong Kong has the unique attraction towards the customer. The first part of this model refers to cognition that is knowledge and perception that are acquired by a combination of the attitude object and related information from different sources. With reference

    Premium Attitude change Marketing Advertising

    • 1027 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    Equity Funding

    • 1462 Words
    • 6 Pages

    The case analysis of Equity Funding Introduction The collapse of Equity Funding had a far-reaching influence on business practices and institutions. Although it happened over 30 years ago‚ the lessons from Equity Funding are still meaningful and constructive nowadays. Auditors of Equity Funding failed to collect sufficient evidence‚ check internal control and substantiate computer system. The audit premise----- understanding internal control system AUS 402.41 requires the auditor to obtain

    Premium Internal control Auditing

    • 1462 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Brand Building

    • 7605 Words
    • 31 Pages

    Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework

    Premium Brand Brand management Branding

    • 7605 Words
    • 31 Pages
    Better Essays
  • Good Essays

    we need a mini contents page here and the reason we will be using these case study/ reference models Case study: Kimono de Ginza Kimono de Ginza‚ or “wearing kimono in Ginza”‚ is a monthly event held on the second Saturday of every month. These enthusiasts will meet once a month on the Ginza‚ an exclusive shopping district in Tokyo‚ to go for a walk in the vicinity in their kimonos. The meeting is then concluded by a joint evening meal in a Japanese pub. The main aim of this activity is to allow

    Premium

    • 1457 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Brand Awareness

    • 5557 Words
    • 23 Pages

    on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into

    Premium Brand

    • 5557 Words
    • 23 Pages
    Good Essays
  • Powerful Essays

    transforms languages but also transplants cultural information. Thus‚ brand name translation as other translation is a form of cross-cultural communication and is influenced by various cultural factors. This paper tries to explore the methods of English-Chinese brand name translation in light of the features of Chinese consumer psychology. Key words: brand names; Chinese consumer psychology; translation; methodsIntroductionNowadays‚ brand plays a more important role in the economic life in China and it

    Premium Translation Chinese character

    • 2169 Words
    • 7 Pages
    Powerful Essays
Page 1 20 21 22 23 24 25 26 27 50