Farzana (2012) this study is to explore how consumers’ psychological factors (Motivation‚ perception‚ and attitude) are associated with brand equity (brand loyalty‚ brand association‚ perceived quality‚ and brand awareness) of laptop. The result revealed that‚ consumers’ motivation to use laptop and brand association criteria work separately. They consider battery lifetime (brand association) as important feature while satisfying those purposes. Consumers’ attitudes are shaped up by others‚ especially
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the effect of celebrity endorsement on consumer buying behaviour - January 5th‚ 2010 The crescendo of celebrities endorsing brands has been steadily increasing over the past 20 years or so. Marketers overtly acknowledge the power of celebrity in influencing buyer ’s purchase decision. They have firm believe that likeability or a favorable attitude towards a brand is created by the use of a celebrity. The crore of rupees spent per year on celebrity endorsement contracts show that celebrities like
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understand that to satisfy the needs of consumers in very distinct markets effectively‚ they must learn to understand the differences and similarities between the peoples of the countries they are targeting (Schiffman‚ & Kanuk‚ 2007). Any product introduced on a foreign market has to be made to fit the preferences of specific attitudes of the foreign consumer (Schiffman‚ & Kanuk‚ 2007). In the case of Iams‚ it was necessary to persuade the consumer of the European market to break with their
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Consumer Behavior and Cultural Factors affecting Consumer Behavior What is Consumer Behavior? Consumer behavior deals with the study of buying behavior of consumers. Consumer behavior helps us understand why and why not an individual purchases goods and services from the market. There are several factors which influence the buying decision of consumers‚ cultural factors being one of the most important factors. What is Culture? The complex whole that includes knowledge‚ beliefs‚ arts
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"Consumer Behavior of Youth - A.Y - 2013- 2014" INTRODUCTION Youth is the time of life when one is young‚ but often means the time between childhood and adulthood. Youth is the stage of constructing the self-concept. The self-concept of youth is influenced by several variables such as peers‚ lifestyle‚ gender‚ and culture. It is the time of a person’s life in which they make choices which will affect their future. ---From Wikipedia‚ the free encyclopedia In our country 13 to 35 years old are
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prepare for Exam 1: The exam consists of 50 multiple choice items based on the lectures given from the start of the semester and readings from chapters 1‚ 2‚ 3‚ & 4. Each student will see a somewhat different set of items‚ but everyone will see similar concepts and items of equal difficulty. Some items will be taken from the Lilienfeld chapter quizzes‚ but the majority will be original items based on the lectures. The following ideas‚ concepts‚ terms and such could appear on the exam. NOTE: If
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50 Chapter 5 CHOICE (Ch. 5) x2 = 20. Therefore we know that the consumer chooses the bundle (x1 ‚ x2 ) = (120‚ 20). NAME Choice Introduction. You have studied budgets‚ and you have studied preferences. Now is the time to put these two ideas together and do something with them. In this chapter you study the commodity bundle chosen by a utility-maximizing consumer from a given budget. Given prices and income‚ you know how to graph a consumer’s budget. If you also know the consumer’s
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Surname Centre No. Initial(s) Paper Reference 6 6 8 3 Candidate No. 0 1 Signature Paper Reference(s) 6683/01 Examiner’s use only Edexcel GCE Team Leader’s use only Statistics S1 Advanced/Advanced Subsidiary Friday 18 January 2013 – Afternoon Time: 1 hour 30 minutes Question Leave Number Blank 1 2 3 4 Materials required for examination Mathematical Formulae (Pink) Items included with question papers Nil 5 6 Candidates may use any calculator
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This is conceptualized at an aggregate level in terms of self-brand connections. Reference Groups: Social groups that are important to a consumer and against which he/she compares himself/herself. * Member group: a reference group to which an individual belongs * Aspiration Group: A reference group to which an individual wishes to belong * Consumers use others as a source of information to shape and evaluate their beliefs about the world. * Types of reference groups (Park &
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Ravindran PGP 14/138 Section A Contact Lens: Study on the Consumer Buying Behavior Contents Executive Summary 3 Objective 3 Importance to business and marketing 3 Introduction 4 Types of contact lenses 4 Brands 5 Comparison with Spectacles and Lasik 5 Research Methodology 5 Insights from Secondary Research 6 Insights from Interview and Survey 6 Analysis 6 Hierarchy of Effects: ABC model 7 Consumer Involvement: High Involvement/Emotional 7 Looking Glass self
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