"Consumer behavior in air conditioner purchase a study on videocon" Essays and Research Papers

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    Videocon

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    Contents Introduction 3 Background of the glass industry 4 History of Videocon Company 15 Videocon Narmada glass industry 25 Introduction to founding member 27 Top managers of Videocon Company 31 Vision and mission of the company 31 Organizational design 33 Organizational structure followed at videocon Narmada glass industry 39 Departmentalization and its basis 40 Departmentalization done in videocon Narmada glass unit 43 Operations 45 Plant location 46 Product portfolio

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    project to the Almighty God for his sufficient grace upon our lives during the course of our study and to our beloved parents who made it possible for us to obtain this height‚ as the student in electrical engineering‚ the lecturers in our department who took their time and energy in lecturing us. ACKNOWLEDGEMENT To God be the glory for His abundant mercies‚ strength and protection during the course of our study. Our appreciation and thanks go to our project supervisor‚ Engr. James Emmanuel for reading

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    Consumer purchase decision

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    Consumer Purchase Decision Ronessa Frederick Grantham University Consumer Purchase Decision Influences such as cultural‚ social‚ psychological‚ and individual are factors that determine consumer purchase decision. Marketing managers should understand how consumers make purchasing decisions because it is a big help when deciding a marketing plan. Marketers can easily collect information about how consumers make decisions through technology. Knowing

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    consumer behavior

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    – To understand a Filipino consumer‚ businesses should focus on 4 factors: beauty‚ hygiene‚ health and convenience. These are the "key trends that would explain [Filipinos’] buying behavior‚” stressed Luz Barra‚ commercial director of consumer knowledge and insights firm‚ Kantar Worldpanel. READ: Factors influencing Filipinos’ decision to buy‚ according to Nielsen In a media briefing on Thursday‚ September 4‚ Barra detailed why these matter to the local consumer: Filipinos like to look

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    Consumer Behavior

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    Buying Behaviour towards Sports Shoes (A Case Study of Nike) Dissertation in “International Marketing”‚ 20 Swedish credits (30 ECTS) Author: Srungaram Narsimha Vamshi Krishna Supervisor: Venilton Reinert Professor: Svante Andersson S.S.No. 810609-3035 Contents Pg No. 0 Acknowledgement Abstract 1. Introduction and background 2. Purpose of the study 3. Literature review a. Types of consumer’s buying decision behavior b. Complex buying behavior c. Dissonance d. Variety 4. The buying decision

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    Background Consumer has been elated with the kind of reception; they are getting from various companies these days. The reason behind a drastic change in consumer behavior is because the consumer is no more treated as a hire purchaser but‚ he is treated as the decider of the company’s fortune. Companies or marketers cannot hire any fortuneteller to guess the consumer’s attitude. Guessing or measuring the consumers attitude is not a cake walk but this is because predicting consumers attitude is as

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    Consumer behavior

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    Florida: Rinehart and Winson Inc Badovick J. G. (1990). Emotional reactions and salesperson motivation: An attributional approach following inadequate sales performance Science‚ 18(Spring)‚ 123–130. Bannister‚ J. P.‚ & Saunders‚ J. A. (1978). UK consumers ’ attitudes towards imports: The measurement of national stereotype image

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    Consumer Behavior

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    permanent changes in behavior. This excludes changes brought about by fatigue or other short-lived influences such as drug-induced behavior. Thirdly‚ we must exclude the effects of physical damage to the body or brain and of natural human growth. Types of learned behavior a) Physical Behaviour People learn many physical behaviors in everyday life. Firstly‚ all healthy humans learn to walk‚ talk and socialize. Secondly‚ they learn methods of responding to various purchase situations‚ such as learning

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    CONSUMER PURCHASE DECISION 2 Consumer Purchase Decision There are many reasons that a consumer chooses a certain product. It may be that it is environmentally friendly‚ a great design or it might be as simple as the price of the product. As a business organization we must be able to conduct our research and decipher what is most important to our target market. The consumer buying decision process is a systematic way of looking at how a consumer makes the decision to purchase a

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    SATISFACTION IN AFTER SALES SERVICE –CONSUMER DURABLE GOODS -A CASE STUDY OF AIR CONDITIONERS This study is about finding the factors affecting customer satisfaction‚ extent and level of prevalent after sales service in regard to consumer durable goods. For purpose of in depth study of the relevant issues one of such item “Air Conditioner” has been chosen keeping in view the latest craze‚ flooding of advertisement alluring the existing and potential customers. The study described herein focuses on after

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