Proceedings 2nd CBRC‚ Lahore‚ Pakistan November 14‚ 2009 EFFECTS OF ADVERTISEMENT ON CONSUMER BEHAVIOR OF UNIVERSITY STUDENTS Aneeza Bashir University of Sargodha Najma Iqbal Malik University of Sargodha najmamalik@gmail.com ABSTRACT The present study was conducted to find out the effects of advertisement on consumer behavior of university students (N = 150). A self-explanatory questionnaire was used to measure the effects of advertisement. The sample was comprised of university students
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Perceptions of Restaurant Cleanliness: A Cross Cultural Study By Seung Ah Yoo Thesis submitted to the faculty of the Virginia Polytechnic Institute and State University in partial fulfillment of the requirement for the degree of Master of Science In Hospitality and Tourism Management Suzanne K. Murrmann‚ Chair BeomCheol (Peter) Kim Manisha Singal July 9‚ 2012 Blacksburg‚ Virginia Keywords: Service Quality‚ Restaurant Cleanliness‚ Culture Customer Perceptions of Restaurant Cleanliness:
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When trying to decide where to dine‚ either at a local restaurant or at a western restaurant‚ patrons should consider several aspects that concern these dining places. Some of these aspects include the food selection‚ the service provided and the ambience of each restaurant. When we talk about the food selection‚ both the restaurant must have a variety of menus as this is one that captured the quality required to be on every restaurant. However‚ as we all know‚ Malaysian people are of different
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Case Study # 3 Rollin’ in a ‘Sclade 1. Cadillac’s “new customer” can be described as a subculture for many reasons. A subculture can be defined as a group whose members share beliefs and common experiences that set them apart from others. In 1998‚ when GM introduced its first Escalade‚ a new customer based was created for Cadillac. Prior to this new product‚ the customer base of Cadillac primarily consisted of upper-middle class‚ aging‚ Caucasian drivers. The conception of the Escalade extended
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1. Executive Summary 1.1 Business Innovation Korean Bibimbap‚ a new restaurant that is featured by healthy Korean food aims to provide white-collar workers with convenient service and business leisure under the help of e-commerce and efficient management. The main characteristics of Korean Bibimbap is as follows. ● Korean Bibimbap is set up as a restaurant selling healthy Korean meal sets at an acceptable price. Nowadays white-collar workers are faced with a dilemma on where to have dinner
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the effect of celebrity endorsement on consumer buying behaviour - January 5th‚ 2010 The crescendo of celebrities endorsing brands has been steadily increasing over the past 20 years or so. Marketers overtly acknowledge the power of celebrity in influencing buyer ’s purchase decision. They have firm believe that likeability or a favorable attitude towards a brand is created by the use of a celebrity. The crore of rupees spent per year on celebrity endorsement contracts show that celebrities like
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Consumer Behaviour in Automobile Purchasing What is Consumer Behaviour? Consumer behaviour can be defined as the acts of consumers directly involved in obtaining‚ using and disposing of economic goods and services‚ including the decision process that precede and determine their acts. The study of how and why people purchase goods and services is termed consumer buying behaviour. The term covers the decision-making processes from those that precede the purchase of goods or services to the
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UNIVERSITY GRADUATE STUDENTS’ PURCHASE BEHAVIOR SANITPONG SAITHIP CHUNHAPAK MOUNGTHONG PAMITTASIL UNGTAWORNDEE An Independent Study Submitted in Partial Fulfillment of the Requirement for the Master of Business Administration Degree (International Program) May 2008 Copyright 2008 by Naresuan University The independent study entitled “Purchase of Cosmetic Products: A Study of Factors Influencing Naresuan University Graduate Students’ Purchase Behavior”‚ submitted in partial fulfillment of
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Abstract Graves Enterprises is a maker of consumer and commercial grade floor care products. The new vice president for Graves Enterprises is responsible for doubling sales in both the consumer and commercial markets within the next year. The new findings of an extensive research suggested that the target market is homeowners‚ females 29-59‚ with a household income of $75-$150K. Consumers and businesses use defined processes for making purchasing decisions. They are two different markets with different
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The purpose of this report is to examine consumer behavior within the hospitality industry‚ with a particular focus on investigating the consumer decision process models. Given the postmodern and fragmented nature of consumer behavior‚ the author intends to determine whether the consumer decision process models are vague and attempt to be all encompassing by reviewing examples of consumption within hospitality industry. Interesting as it seems‚ readers and the author of this report have something
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