MKT 365 Midterm Review Negativity Effect- Humans strive more on the negative than the positive. It’s more likely you remember negative information and is more easily recalled‚ because we have expectations that the product or person should work a certain way. However‚ negatives are shared more‚ because of a violation of expectations. Negative information is more diagnostic * Use negativity to advantage such as a competitor’s product * Reinforce positive attitudes by detaching yourself to
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Consumer Behavior- BA 492: Midterm Study Guide Chapter 1: Buying‚ Having‚ and Being * Consumer Behavior: study of processes involved when people or groups select‚ purchase‚ use‚ or dispose of products‚ services‚ ideas‚ or experiences to satisfy their needs and desires. * exchange—a transaction where two or more organizations or people give and receive something of value—is an integral part of marketing. * The expanded view emphasizes the entire consumption process. This view
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Principles of Consumer Behavior: Consumer behavior is dynamic. It involves thinking‚ feeling as well as actions of consumers‚ consumer groups and society. The study of consumer behavior looks at how people buy‚ what they buy‚ when they buy and why they buy it. It examines the buyer decision process‚ both individually and in groups. It also examines characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people’s wants and assess consumer influences
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the immediate response of our sensory receptors (eyes‚ ears‚ nose‚ mouth‚ fingers) to such basic stimuli as light‚ color‚ sound‚ odors‚ and textures. Perception is the process by which these sensations are selected‚ organized‚ and interpreted. The study of perception‚ then‚ focuses on what we add to or take away from these raw sensations to give them meaning. 2) The difference between ideal & actual self. Also‚ how do we bridge the gaps between the two selves?’ The ideal self is a person’s conception
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Consumer Behavior 5750 Summer 2 2013 Areas to be covered on exam # 1 (Primarily short essay) A. Consumer Behavior - Definition & key components/elements * Consumer Behavior - the study of how individuals‚ groups‚ and organizations select‚ buy‚ use‚ and dispose of goods‚ services‚ ideas‚ or experiences to satisfy their needs and wants. * An analysis of Consumer Behavior requires you to examine consumer’s motivations‚ thoughts‚ feelings‚ needs‚ wants‚ desires and actions.
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MKTG 2910 Consumer Behavior – SP12 Final Exam Review Sheet (Rev. 5.12) NOTE: Be familiar with/understand these terms and concepts for final exam. Chapter 1 Why marketers study CB: Marketers who understand CB put out better products that are mutually beneficial in value to the customer and the firm. The firm can only build value by understanding what leads to high-value. Qualitative Research: Discovery that is gathered in a relatively unstructured way (ie: interviews case analysis focus groups)
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Study Guide CEP Midterm Important Vocabulary Eugenics- the efforts to improve the race through selective breeding especially negative means Culture- changing collection of norms‚ language‚ artifacts etc of a group of people Macro culture- overarching cultural aspects of a society Micro culture- subgroups having distinguishing characteristic within a society Race – socially constructed categories of people based on physical features or ancestral origin Ableism- system of devaluation of people
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SHS 150 Midterm Study Guide Spring 2014 This is a tentative study guide to help you prepare for the midterm exam. It does not cover every topic that will be on the exam. It would be wise to review lecture slides‚ readings‚ lecture notes & quizzes to adequately prepare for the exam. Good luck‚ everyone! Definitions: Audiologist Sound wave Sound source Medium Intensity Frequency Wavelength Period Threshold Hearing loss/hearing impairment Concepts: Condensation vs. Rarefaction
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STUDY GUIDE – MIDTERM EXAM – SSCI 165 Terms: --Spatial --Functional Specialization --Scale --Agrarian & Industrial Revolutions --Realm --ASEAN --Region --Supranational Organizations --Formal & Functional Region
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Name: HLT 3306: Midterm Study Guide Chapters 1-6 Complete and study thoroughly. I do not give the answers for these questions so it is your responsibility to read the textbook and do the work so that you do well. You will not have enough time to search for all of the answers so I suggest you complete the guide and master its material. Note: It’s a whole lot easier to complete this guide if you read one chapter at a time and then complete a portion of the questions. You’ll remember the material
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