respect to course of Consumer Behavior. We are assigned to prepare a term paper by our honorable course instructor Mr. Farhan Faruqui. Our task is to make a survey on Micromax mobile and complete a study that covers all important factors of consumer behavior. 1.2 Objective of Study * To apply our knowledge that we have gathered from Consumer behavior course into the report * To provide the overview of Micromax mobile * To measure the business value of Micromax mobile * To give possible
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Amit Kumar Burnwal(7A) Micromax – The Indian consumer electronics MNC Micromax is a rather big name today - in fact‚ it is the largest Indian mobile phone company. It is interesting to note that it took birth as a software company called Micromax Informatics Limited in the year 2000 by a group of four friends. - Rajesh Agarwal‚ Sumeet Arora‚ Rahul Sharma and Vikas Jain. In 2008‚ Micromax entered the mobile phone market and just about managed to get a foot hold‚ with a 0.59% market share during
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ABOUT Micromax is an Indian consumer electronics company located in Gurgaon‚ Haryana‚ India. It is in the business of manufacturing of Moblie‚ LED televisions‚ Tablets etc.It has 23 offices in India and an international office in Hong Kong Micromax has presence in more than 560 districts through 125‚000 retail outlets in India. The company has sales presence spread across Bangladesh. Sri Lanka and Nepal. On 24 January‚ 2014‚ Micromax became the first Indian mobile company to start sales in
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Micromax is an Indian consumer electronics company headquartered in Gurgaon‚ Haryana‚ India. It is in the business of manufacturing of Mobile Telephones‚ Tablet Computers‚ 3G Datacards and LED Televisions. Micromax started as an IT software company in 2000[3] and worked on embedded platforms. It entered the mobile handset business‚ and became one of the largest Indian domestic mobile handsets company operating in low cost feature phone segments by 2010.[4] Micromax has presence in more than
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QUESTIONNAIRE Dear Sir/Madam‚ I would like to introduce myself as an MBA student of AIBS‚ Delhi and doing a project on the topic. “RETAILER PERCEPTION TOWARDS MICROMAX MOBILE SETS”. This project is to be submitted to the AIBS for the award of MBA. Hence I‚ request you to kindly spend few minutes of your valuable time in answering this. Name of the retailer – Gender - Name of the retail outlet – Address – Products offered by you – (a) Nokia
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Micromax Micromax is an Indian Consumer Electronics company located in Gurgaon‚ Haryana‚ India. Micromax is a challenger brand in the highly competitive mobile handset market. This Indian firm is shaking up the market dominated by MNCs. Micromax was founded in 1991 by Rajesh Agarwal . Micromax in its original avatar was a distributor of computer hardwares. In 1998‚ three more people Sumit Arora‚ Rahul Sharma and Vikas Jain joined Micromax as co-founders.The company branched out from a mere distributor
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http://www.mbaskool.com/brandguide/mobile-handsets/449-micromax-mobiles.html USP Moderate functions at low price SWOT Strength Provide simple functions at much lower costs e.g.- Loud speakers‚ wireless FM‚ ultra long lasting battery life Regional languages support & Indian calendars main force behind attracting Rural People Most phones are dual SIM/Triple SIM phones helping those who want to keep Personal and Professional life different Production and Sale at much
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Consumer Behavior MKT/ 435 Consumer Behaviors University of Phoenix January 26‚ 2012 Instructor: Consumer Behavior This paper will give a brief definition of what is consumer behavior. It will also express how consumer behavior is related to marketing. Marketing is the developing of any service or goods that consumer buys. When a company market’s a product they have to define the wants and needs of the consumers. To define the wants and needs of the consumers the company should evaluate
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CONSUMER BEHAVIOR – UNIT ONE INTRODUCTION OF CONSUMER Earlier consumer were related to the monetary exchanges disregarding the service sectors but these days the consumers are not only limited to the values of money but alsoto intangible objects like services from hospitals‚ telecommunications‚ academic institutions etc. Any organizations’ potential audience or general public can be considered as consumers. Examples of such may fit to the citizen of the nation to the Election commission or
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Assignment One — Individual Report Consumer Behavior Insights Tutor: David Toleman Student Name: DAN YU Student No.: 30123743 Due Date: 7th April‚ 2014 Executive Summary The report’s orientation is to link consumer behavior to marketing strategy. A better understanding of consumer behavior has become necessary for developing marketing strategy. The report is organized with four components: one-week purchases record and the analysis of the influences on decision
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