Project Report on MICROMAX “Nothing like Anything” Under the Guidance of: Dr. Kartik Dave By Group 1 Mayank Baheti (13IB363) Rohit Rakhecha (13IB341) Apoorv Mishra (13IB314) Deepakshi Mahajan (13IB320) Karamjeet Singh (13IB325) Prabhjot Kaur (13IB336) PREFACE: It gives a great pleasure in realizing the work in a report form. Report consist all the minute detail of our project. It has the details of the marketing of the mobile phones and the detailed study of Micromax mobiles. We hope
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supply chains to meet different customer segments will be key to future revenue and market share growth‚ for example‚ having different supply chains for short product life cycle cell phones versus mature and longer product life cycle televisions at a consumer electronics firm. In tomorrow’s world‚ the ability to respond to change will be the price of admission to compete. “Competitive advantage will require agility‚ while supply chain excellence will be defined by the ability to: • Anticipate changes worldwide
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REPORT ON MICROMAX- ITS INTERNATINALIZATION (Telecommunication Industry) A Project work Submitted By: Ambrina Khatoon (MAT 140097) Rethu Kumari. K (MAT.149180) Submitted to: Prof. RICCABONI MASSIMO Faculty of Economics University of Trento In the Partial Fulfillment of the Requirement for Degree of Masters In International Management (MIM) Abstract Starting from the presentation of the main key figures describing Micromax Inc in 2010‚ the case goes back to the history of this player
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Contents I. Abstract II. Introduction III. History IV. Products a. Mobile Phones b. LED Televisions c. Micromax Funbook Tablet d. Micromax Funbook Pro Tablet V. Micromax ’s competitors VI. Recent Controversies about micromax a. Arrests in Bribery Case b. Micromax CEO Deepak Mehrotra quits c. Micromax’s Hugh bet VII. Bibliography Abstract Micromax‚ is the 12th largest handset manufacturer in the World (According to Global Handset Vendor Market share report from Strategy
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Essay Title : The Famous Festivals in Japan In Japan‚ there are varieties of interesting festivals. Where people associate fun‚ culture‚ tradition and history with festivals‚ they will talk about Japanese. All festivals of Japan represent the history‚ culture‚ tradition and belief of the people living in this land. There are several of festivals that called Matsuri in Japanese‚ it is held differently each month. Though some Japanese festivals are only a one day affair‚ most festivals are celebrated
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| * Volcanoes are openings in the Earth’s surface. When they are active they can let ash‚ gas and hot magma escape in sometimes violent and spectacular eruptions. * The word volcano originally comes from the name of the Roman god of fire‚ Vulcan. * Volcanoes are usually located where tectonic plates meet. This is especially true for the Pacific Ring of Fire‚ an area around the Pacific Ocean where over 75% of the volcanoes on Earth are found. * While most volcanoes form near tectonic boundaries
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Entrepreneurial Marketing Shekia Lightbourne N01400615 February 23‚ 2014 Entrepreneurial Marketing Strategy How to position myself as a brand? Haven’t we all asked ourselves this question before? Whether it has been when applying for a job‚ or working for a promotion on the job‚ we all come to a point where we want to distinguish ourselves as “a cut above the rest” when amongst the “people that matter” in our lives. In this day in age you need to build your own brand. Long gone are the
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COMPANY OVERVIEW. It was in late 2007‚ when Mr. Rahul Sharma‚ The owner of Micromax who was into PCO business decided to diversify from PCO devices into the business of mobile handsets. The company designed a battery that could last 30 days on a single charge and give 17 hours of talk-time. Micromax asked vendors in China and Taiwan to manufacture 10‚000 handsets with these battery specs and Micromax’s handset business was on its way. COMPANY’S PERFORMANCE. Since our entry into the Indian mobile
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A study report on the ‘Brand’ Micromax | | | | By Punyadeep Singh PRN 59‚ MBA 09-11‚ SIOM Introduction The mobile phone market in India is worth 130 million handsets annually. While the big boys like Nokia‚ Samsung‚ LG
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Study of Marketing Strategies adopted by Micromax Mobiles Submitted by Name Umang Tibrewal Zehra Ladiwala Harsh Vardhan Mohta Nishad Nevgi Snehal Punjani Anish Rai Roll. No. 20 24 30 33 35 37 1 Table of Contents 1. Introduction ..................................................................................................................................................... 3 1.1 Company Profile............................................................................................
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