restrict the consumer marketplace and markets are trending towards global unity through regional unification (e.g. The European Union [EU]) and international standards and trade agreements‚ the standardization of manufacturing and technology‚ global investment opportunities‚ rapid increases in education and literacy‚ the urbanization and infrastructural advancements in developing and emerging nations‚ expansion of world travel‚ free flow of information across borders‚ increases in consumer knowledge
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this world of ever increasing competition and removal of barriers to trade due to the enforcement of the WTO (World Trade Organization)‚ branding has become even more important. In a situation where a multitude of alternatives are available to the consumer at lower prices‚ the establishment of a strong brand name is extremely important. A strong brand can make all the difference between a successful brand and a failure. Branding is at the heart of marketing. The reason for this statement is that
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Proceedings 2nd CBRC‚ Lahore‚ Pakistan November 14‚ 2009 EFFECTS OF ADVERTISEMENT ON CONSUMER BEHAVIOR OF UNIVERSITY STUDENTS Aneeza Bashir University of Sargodha Najma Iqbal Malik University of Sargodha najmamalik@gmail.com ABSTRACT The present study was conducted to find out the effects of advertisement on consumer behavior of university students (N = 150). A self-explanatory questionnaire was used to measure the effects of advertisement. The sample was comprised of university students
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OF ECONOMICS WORKING PAPERS W-400 Marko Merisavo The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions Marketing February 2006 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS PL 1210 FI-00101 HELSINKI FINLAND © Marko Merisavo and Helsinki School of Economics ISSN 1235-5674 (Electronic working paper) ISBN-10: 952-488-006-7
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Paper Description Substance abuse is the overindulgence in chemicals and/or drugs that affect the individual’s physical and mental wellbeing. Substance abuse does not only affect the individual consuming the substance but the family‚ friends and loved ones as well. Substance abuse is a disorder that is characterized by a pattern of continued use of medications or chemical substances that results in the person repeatedly missing everyday social obligations such as work‚ school‚ family and friends
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consumption‚ owners should take personal responsibility in protecting consumers from the harmful ingredients served in their restaurants. The fast food industry’s irresponsibility of serving harmful ingredients to the public and disregard for overall consumer health in America is directly responsible for our nation’s epidemic of obesity related illnesses leading to death and should be penalized under law as neglectful practices. Many consumers enjoy the many varieties of fast food offered as they appeal to
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your time this morning in reviewing my candidacy for the Communication Specialist position. I wanted to take a moment to assure you on the three main areas needed to fulfill this role: Communication‚ Design and Training Support. Communication Being that I’m in the forefront of emerging trends of communication‚ it can be displayed in examples of social media‚ web‚ email and infographics. In my previous position at Turner Broadcasting System as a Producer‚ I was able to fulfill these needs
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non-tipped workers point out that the law guarantees tipped employees the same minimum wage that other workers receive. They argue that because restaurants have very small margins‚ an increase in the minimum wage could lead to higher prices for consumers and fewer jobs available for latent employees. A 2011 study suggested that 2011’s WAGE Act‚ which would have raised the minimum wage for all tipped employees
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Case Study # 3 Rollin’ in a ‘Sclade 1. Cadillac’s “new customer” can be described as a subculture for many reasons. A subculture can be defined as a group whose members share beliefs and common experiences that set them apart from others. In 1998‚ when GM introduced its first Escalade‚ a new customer based was created for Cadillac. Prior to this new product‚ the customer base of Cadillac primarily consisted of upper-middle class‚ aging‚ Caucasian drivers. The conception of the Escalade extended
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GBS151 June 11‚ 2013 Ethical Behavior Paper Ethics is the term we give to our concern for good behavior. It’s human nature to not only be concerned with our own personal well being‚ but also that of others and of human society as a whole. Business ethics is very similar to normal every day ethics in that it involves being fully aware of what we’re doing‚ including the complications and consequences of our actions. Being aware of ethics in business requires us to
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