Discerning Nuances in Consumer Behaviour: The case of ‘Airtel Broadband Internet Service’ Submitted to Prof. Joffi Thomas By Neetha Azeez Roll No: FPM 05/08 Section – B July 14‚ 2011 Marketing Management – I INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE Objectives of the study Consumer behavior on usage of a particular service is studied and the factors influencing usage and consumers experience on using the service are analyzed with the help of
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GUIDELINES FOR WRITING A RESEARCH PROPOSAL Second edition 2004 (including a summary of the conventions for citing and listing references that apply to all assignments‚ reports and theses in the Department of Psychology) David Edwards Department of Psychology Rhodes University Preface The first edition of Guidelines for writing a research proposal appeared in 1997. It has inevitably been widely read‚ not because of its inherent fascination‚ but because‚ over its eight year life‚ numerous
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THE EFFECT OF HUMAN RESOURCE POLICIES ON EMPLOYEE PERFORMANCE; A CASE STUDY OF KK TRAVELERS COMPANY ARUA MUNICIAPLITY SEBASTIAN R. MWEBAZE REG NO: 08/2008/BA/08 A RESEARCH PROPOSAL SUBMITTED TO THE FACULITY OF PUBLIC ADMINISTRATION AND MANAGEMENT IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF DIPLOMA IN PUBLIC ADMINISTRATION AND MANAGEMENT OF NILE UNIVERSITY OF UGANDA MATRYS UNIVERSITY SUPERVISOR: PROF. DEOS AMANYIRE SEPMBER 2013 DECLARATION I Sebastian R. Mwebaze
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for consumers to be exposed to marketing information‚ marketers need to develop specific strategies. In fact‚ some of the implications for developing effective marketing strategies include the following. First‚ "marketers need to facilitate intentional exposure by making sure appropriate marketing information is available when and where consumers want it." (J. Paul Peter. pg.111) when consumers are looking for information regarding a product‚ marketers need to be able to provide the consumer with
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study of consumer behaviour becomes a necessity. It starts with the buying of goods. Goods can be bought individually‚ or in groups. Goods can be bought under stress (to satisfy an immediate need)‚ for comfort and luxury in small quantities or in bulk. For all this‚ exchange is required. This exchange is usually between the seller and the buyer. It can also be between consumers and environment; they formulate their plans for marketing. Definition of consumer behavior:
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Confectionery Products - Consumer Behavior Common Factors in Ladders Following factors were observed to be common in the consumption patterns of the targeted age group. Social Desirability The targeted consumers are school going children‚ who believe having white and clean teeth is a major feature of looking good. Therefore‚ they believe that having too many chocolates would blacken their teeth or even resulting in a teeth fall out. They are certain that their friends would make fun out of
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CONSUMER BUYING BEHAVIOR Consumer behavior is the study of when‚ why‚ how‚ and where people do or do not buy a product. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the buyer decision making process‚ both individually and in groups. Many factors are involved in a customers’ buying decision‚ any one of which can become the deciding factor‚ such as: * Conspicuous consumption: Lavish spending for the purpose of displaying wealth
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world’s largest restaurant company) with approximately 34‚000 restaurants‚ delivery/carry-out locations‚ and kiosks in 100 countries. First‚ during the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation‚ commitment to quality and dedication to customer service and value. The qualities of entrepreneurship‚ growth and leadership have characterized Pizza
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RESEARCH PROPOSAL ON “PERFORMANCE APPRAISAL: DOES IT ADD VALUE TO ORGANISATION”? (CASE STUDY OF GHACEM) SUBMITTED BY ONWUSOANYA OBINNA SUNDAY (ZUC/BBA/HRM/0111/0095) UWAKWE IKECHUKWU (ZUC/BBA/HRM/0111/0080) JUNE 2014 TABLE OF CONTENT PAGE BACKGROUND OF THE STUDY-------------------------------------------------------------- 3 BRIEF HISTORY OF GHACEM---------------------------------------------------------------- 3 PROBLEM STATEMENT-------------------------------------------------------------------------
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European Journal of Marketing Emerald Article: Consumer Behaviour towards Fashion Martin Evans Article information: To cite this document: Martin Evans‚ (1989)‚"Consumer Behaviour towards Fashion"‚ European Journal of Marketing‚ Vol. 23 Iss: 7 pp. 7 - 16 Permanent link to this document: http://dx.doi.org/10.1108/EUM0000000000575 Downloaded on: 02-10-2012 Citations: This document has been cited by 23 other documents To copy this document: permissions@emeraldinsight.com This document has been
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