G.J. C.M.P.‚ Vol. 2(4):98-107 July-August‚ 2013 ISSN: 2319 – 7285 ONLINE CONSUMER BEHAVIOR: AN EXPLORATORY STUDY Namita Bhandari* & Preeti Kaushal** *Panjab University‚ Chandigarh‚ India **Chitkara University‚ Punjab‚ India Abstract Online shopping is gaining momentum in India. With internet penetration improving in the country‚ smart phones becoming affordable and lifestyles becoming hectic‚ the way people used to shop are changing. Also with a huge chunk of young and working population
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Consumer Traits and Behaviors Social influences Social influences play an extremely large role in the decisions and choices consumers make about the merchandise they purchase. Researchers have studied the actions of consumers to help marketers understand how much of an influence the social environment play in the things consumers indulge in as they play out in the choices that consumers make and the outcome of those decisions. For example‚ the choices of clothing that students choose are usually
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Final Project Research Proposal CONSUMER ATTITUDE TOWARD ADVERTISEMENT VIA MOBILE PHONE STUDENT NAME: Zohaib Ahmed Jaffery Roll No.: A1BM-109007 COURSE NAME: Final Project SUBMITTED TO: Sir Waqar Qadri DATE OF SUBMISSION: October 24‚ 2012 ABSTRACT The use of cell phone has rapidly become an integral part of our lives and has become the source of economic growth and employment opportunities at the
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Topic: Consumer Buying Behavior - Marketing to teenagers Name of Article Reviewed: Why Joe Camel and youth-targeted tobacco ads should be banned Source of Article: Culture Map Austin (Online) http://austin.culturemap.com/newsdetail/04-08-12-09-03-why-joe-camel-and-youth-targeted-tobacco-ads-should-be-banned/ Author: Jeffery Kreisberg Date: April 8‚ 2012 Article Summary: This article states that although only two percent of teenagers are smokers; fifty percent of tobacco companies
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Behavior of students towards load shedding: Students from all over the city consider themselves the worst affected by load shedding‚ they feel like they are living in Stone Age. Students think that they are serious victims of load shedding they are depressed that their studying schedules are affected due to excessive load shedding. Problems faced by students due to load shedding: Students facing various problems during the hours of load shedding‚ they can’t concentrate on lecture during
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AN EXPLORATORY STUDY ON CONSUMER DECISION-MAKING BEHAVIOR IN PAKISTAN History of consumer behavior seems to be highly intertwined with the history of marketing thought. The purpose of this paper is to trace the historical dependence and allegiance of consumer behavior on the discipline and practice of marketing. It then attempts to forecast emerging trends in consumer behavior research and theory as a consequence of new and emerging schools of marketing thought. Focus of understanding. For example
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Use negativity to advantage such as a competitor’s product * Reinforce positive attitudes by detaching yourself to negative stigmas and emphasizing other negatives of companies (eg. We don’t use child labor) Aggression- Can lead to violent behavior if there isn’t some “cool-off” period Frustration Hypothesis- More likely to act violent Excitation- If arousal is high‚ it is more likely to carry over into other situations. Our ability to process rationally is diminished. Not everyone reacts
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Chocology(Chocolate+Tecnology) By Maurice O Simmons Preface As I sat down to think about this research paper I thought about chocolate and all the things I could write about and they all seem to be the same thing. Where chocolate came from‚ and how it was made as well as how do you cook with it and even some chocolate recipes. I wanted to do something that I thought had never been done before‚ be original I hope that this is something that you haven’t seen before in a research paper.
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Computers in Human Behavior Computers in Human Behavior 23 (2007) 1642–1659 www.elsevier.com/locate/comphumbeh Consumer behavior in online game communities: A motivational factor perspective Chin-Lung Hsu a‚* ‚ Hsi-Peng Lu b a b Department of Information Management‚ Da-Yeh University‚ 112 Shan-Jiau Road‚ Da-Tsuen‚ Changhua‚ Taiwan‚ ROC Department of Information Management‚ National Taiwan University of Science and Technology‚ Taipei‚ Taiwan‚ ROC Available online 8 November
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Chocolate Table of Contents Introductions……………………………………………………………………………………………………………………page 1 Table of Contents…………………………………………………………………………………………………………….page 2 Why is chocolate the most popular sweet? …………………………………………………………………….page 3 How is dark chocolate different from milk chocolate? …………………………………………………….page 3 How are cocoa beans grown? ………………………………………………………………………………………….page 4 How was discovered? ………………………………………………………………………………………………………page 4 Conclusion ………………………………………………………………………………………………………………………
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