Final Project Research Proposal CONSUMER ATTITUDE TOWARD ADVERTISEMENT VIA MOBILE PHONE STUDENT NAME: Zohaib Ahmed Jaffery Roll No.: A1BM-109007 COURSE NAME: Final Project SUBMITTED TO: Sir Waqar Qadri DATE OF SUBMISSION: October 24‚ 2012 ABSTRACT The use of cell phone has rapidly become an integral part of our lives and has become the source of economic growth and employment opportunities at the
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G.J. C.M.P.‚ Vol. 2(4):98-107 July-August‚ 2013 ISSN: 2319 – 7285 ONLINE CONSUMER BEHAVIOR: AN EXPLORATORY STUDY Namita Bhandari* & Preeti Kaushal** *Panjab University‚ Chandigarh‚ India **Chitkara University‚ Punjab‚ India Abstract Online shopping is gaining momentum in India. With internet penetration improving in the country‚ smart phones becoming affordable and lifestyles becoming hectic‚ the way people used to shop are changing. Also with a huge chunk of young and working population
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falls into extended decision making progress‚ which involves a complete set of decision progress to discuss. Ipad Mini is relatively high in price compared with other small size tablets and it may greatly influence the entertainment aspect of owners’ life style‚ thus people would experience a complex progress of information searching‚ selection and evaluation before the purchase. This makes it high purchase involved and high product involved. 1.Define a target for your product. Explain‚ using relevant
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"PERCEPTION OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING" SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE REQUIREMENT OF THE AWARD OF DEGREE OF MBA UNDER THE GUIDANCE OF: SUBMITTED BY: DR. VIJITA AGGRAWAL MANISH MAHARJAN USMS ROLL NO: 11616603911 2011-13 UNIVERSITY SCHOOL OF MANAGEMENT STUDIES GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY SECTOR-16C DWARKA‚ DELHI-110075‚ (INDIA) DECLARATION I‚ MANISH MAHARJAN‚ hereby declare that the project titled "PERCEPTION OF INDIAN CONSUMER TOWARDS ONLIEN SHOPPING"
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Consumer behavior is the how‚ what‚ when‚ and why people buy‚ a blending of psychology‚ sociology and economics. Attempting to understand a buyer ’s decision-making process both individually or in groups can at times be impossible. Understanding peoples wants and needs to transform those into marketing a product the consumer wants and needs is what product‚ price‚ promotion and place are all about. Defining Consumer Behavior Consumer behavior is defined by Hawkins et al. (2004): "As the study of
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MAGAZINE INTRODUCTION In the present study we analysed the way the respondents come to know the magazines at very first. TABLE-9 MAGAZINE INTRODUCTION |Magazine Introduction |No of respondents |Percentage | |Family |14 |21 | |Friends
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Advertising is a form of communication that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service Definition of Advertising Advertising is any paid form of non personal presentation and promotion of ideas‚ goods‚ or services by identified sponsor. Framework for advertising planning and
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Consumer Traits and Behaviors Social influences Social influences play an extremely large role in the decisions and choices consumers make about the merchandise they purchase. Researchers have studied the actions of consumers to help marketers understand how much of an influence the social environment play in the things consumers indulge in as they play out in the choices that consumers make and the outcome of those decisions. For example‚ the choices of clothing that students choose are usually
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PART 2: UNDERSTANDING BUYERS & MARKETS Chapter 5: Consumer Behavior Consumer Behavior- The actions a person take in purchasing and using products and services including the mental and social processes that come before and after these actions. Consumer Purchase Decision- Problem Recognition: Perceiving a Need- the initial step in the purchase decision‚ occurs when A person realizes that the difference between what he or she has and what he or she would like to have is
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Introduction: People really change no matter what they want to be‚ it all depends on their personality if they will be fool or not by such an impressive kind of art that can really convinced the consumers every time they watch or hear about a spectacular advertisements. Advertising is a form of communication for marketing that is used to encourage‚ persuade‚ or manipulate an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Of all the Marketing
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