School of Business New York University INTRODUCTION TO MARKETING Professor Ambar Machfoedy Sample Exam This is a closed book‚ closed notes mid-term exam. You have 1 hour to complete this exam. Individual point allocation for each question is indicated in parentheses. Points allocation across questions is not equal‚ so please pace your self accordingly. As you go through the exam please do not get stuck on any one question in particular. Please write all answers in the blue test booklet
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Marketing 303-Final Review Sheet (Part I) Multiple Choice 1. The promotional mix 2.coupons 3. Strategy that stimulates more consumer demand for products 4. Different types of advertising 5. Different types of advertising 6. Ads in unconventional places 7. Coupons‚ premiums‚ contests‚ free samples‚ and frequent buyer programs 8. loyalty marketing programs 9. point-of-purchase promotion 10. personal selling versus advertising or sales promotion 11. Elaboration Likelihood Model of
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CONSUMER BUYING BEHAVIOUR TOWARDS KINGFISHER BEER 1 INTRODUCTION OF BEER “Beer is an alcoholic beverage produce by the fermentation of malted barely. Although the preparation of fermented beverages has been practiced in India since early times‚ the art of brewing of Europeans”. There were 26 beer breweries in across India when the government called the game over in the early 70’s by freezing the industries production capacity. Nobody was permitted to either expand existing units or build
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THE UNIVERSITY OF NEW SOUTH WALES SCHOOL OF CHEMICAL ENGINEERING FOOD2320 Food Microbiology FOOD2627 Food Microbiology Final Examination November 2013 Time allowed: THREE (3) hours Total number of questions: THREE (3) Answer all three questions Total marks: 60 All questions are of equal value (20 marks) This exam will contribute 40% to the final mark for the subject This paper may be retained by the candidate Answers must be written in ink. Except where they are expressly required
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The article by way of a conversation between an Economist‚ a Sociologist‚ a Psychologist‚ a spiritualist and a Man tries to bring out different views on consumerism. It looks at consumerism from the perspective of its Economical and Sociological influence on the country and Psychological and Spiritual influence on Human beings. The article through the conversation tries to bring to the fore the positive and the negative impact of excessive spending and how it has changed the way people‚ in a country
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Research Methodology Project Report A study on the influence of price as the most important attribute in the consumer behavior related to the purchase of soap . Table of contents: |Contents |Page no. | |Abstract |6 | |A. Introduction
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Influence of Culture on Consumer Behavior LEARNING OBJECTIVES After studying this chapter students should be able to understand: 1. What culture is and how it impacts consumer behaviors. 2. How culture acts as an “invisible hand” that guides consumption-related attitudes‚ values and behavior. 3. How culture sets standards for what satisfies consumers’ needs. 4. How culture is learned and expressed in language‚ symbols‚ and rituals. 5. How consumers are always adapting to culture-related experiences
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easy and instant consumer recognition of the Coca-Cola Coke (http://www.nytimes.com/2009/01/31/business/media/31coke.html?_r=0). “Heinz Ketchup Waves Goodbye to the Gherkin” – Heinz Ketchup were effective when changing their label from focusing on a gherkin to focus on a fresh ‘grown not made’ tomato. This way they were able to express a healthy and good quality product by changing the packaging label and design. They succeeded with the j.n.d‚ and captured the pro-health consumer‚ which were a growing
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Name: Septiawan Vergian Fachrozie 125020207121023 Rizky Akbar 125020207121005 Pepsi Next Case Study In February 2012 the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012‚ and has since been rolled out to various international markets (for instance
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INSTRUCTIONS: Use your MARK SENSE CARD to register your correct multiple-choice answer with a pencil. There are 40 multiple-choice questions (each question is worth 0.5 p) and 2 short answer questions (each question is worth 10p) in this exam. Total Exam: 40p 1. In organisations‚ the content of an email sent from the workplace belongs to? a. Sender b. Receiver c. Employer d. Employer and sender 2. A private computer network that services the internal needs of an organisation is called
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