~ BISCUITS ~ A biscuit is a baked‚ commonly flour based food product. A small‚ typically round cake of bread leavened with baking powder‚ baking soda‚ or sometimes yeast. In some countries the word biscuit historically refers to a hard cookie or cracker. A biscuit is "any of various hard or crisp dry baked product" similar to the American English terms cracker or cookie‚ or "a small quick bread made from dough that has been rolled out and cut or dropped from a spoon." Today‚ according to the American
Premium Marketing
The market for Biscuits has been growing in the past few years as the products are popular in the UK market. More than 90% people in UK have consumed Biscuits last year but consumer behaviour has changed during the last few years into a healthier lifestyle. Healthier and low fat Biscuits represent the largest sector of the market. Sales through foodservice and the market for fresh‚ frozen and chilled cakes are not analysed in this report. (Keynote‚ 2008. Annual report on Biscuits & Cakes 2008).
Premium Biscuit
INTRODUCTION: The story of one of India’s favourite brands reads almost like a fairy tale. Once upon a time‚ in 1892 to be precise‚ a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but‚ By 1910‚ with the advent of electricity‚ Britannia mechanized its operations‚ and in
Premium Biscuit Britannia Industries Kolkata
Malaysia Biscuits (M) Sdn. Bhd. Was incorporates in 1990 at Sibu Sarawak with the workforce of 140 people up to date‚ Malaysia Biscuits under small and medium category and distributes his product to all retailer outlets and supermarket all over Malaysia. Malaysia Biscuit looking to expand his business into International level and two of his products that receive award from International Institute of quality Selection is Pineapple Cookies and Chocolate Chip‚ Malaysia Biscuit intend to make
Premium Marketing Marketing mix Sarawak
Introduction 1.1 History of Biscuit Industry Biscuits are a very significant part of the food industry in most countries of the world. A biscuit is a small baked product; the exact meaning varies markedly in different parts of the world. The origin of the word "biscuit" is from Latin via Middle French and means "cooked twice" (similar to the German Zwieback). Some of the original biscuits were British naval hard tack. That was passed down to American culture‚ and hard tack (biscuits) was made through the
Premium Brand
External Analysis of the UK Biscuit Market 1.1 Definition *and Growth *of the* UK Biscuit* Market Figure A: {draw:frame} Source: Data Monitor (2008‚ (a)) Furthermore‚ Mintel (2009‚ (a)) states how sales within the industry grew by 12.4% between 2007 and 2009‚ with both sweet and non-sweet biscuits contributing to theses impressive figures. Indeed‚ they also point out that the UK biscuit market is worth around £2.1 billion‚ so there is continuing evidence to suggest that the industry is
Premium Marketing
Background Company Perfect Food Manufacturing (M) Sdn. Bhd. (PFM) is principally engaged in the manufacturing of a wide range of premium biscuits‚ all of which are marketed under the established brand name ‘Julies’. Julie ’s biscuits are broadly grouped into 5 categories and packed in a variety of packaging‚ such as Assorted Biscuit‚ Love Letters‚ Crackers‚ Sandwich‚ Waffles and others. The company constructed its factory in Alor Gajah Industrial Estate‚ Malacca in 1980 and commenced commercial
Premium Social responsibility Biscuit Corporate social responsibility
PROJECT REPORT ON "Consumer Preference and Buying Behaviour towards Washing Machines and Refrigrator" Supervisor : Submitted by : Lecturer Enrolment No. MBA IV Sem. (Marketing) Remarks of Evaluator Approved/Disapproved Approved/Disapproved (I Evaluation) (II Evaluation) Session : ______________ www.allprojectreports.com University Bio-Data of Supervisor Name : Designation : Qualification : Area of Specialization : Experience : Official
Premium Marketing Home appliance Brand
OF CONTENTS A. INTRODUCTION 4 1. Demographic profile of consumers 4 1.1 Gender and age 5 1.2 Education and age 5 2. Profiles of consumers on the basis of values 6 2.1 Analysis of consumers profile based on Success 6 2.2 Analysis of consumers profile based on Centralism 7 2.3 Analysis of consumers profile based on happiness 7 3. Profile of consumers based on environmental belief‚ environmental concerns and environmental behaviour 8 3.1 Analysis of Environmental Beliefs 8 3.2 Analysis
Premium Environmentalism Environment Environmental movement
CHANGES IN CONSUMER BEHAVIOUR OF INDIA 1 Executive Summary:- Possibly the most challenging concept in the marketing is to deal with understanding the consumer behaviour. This research paper explains the changes occurred in consumer behaviour of India. The purpose of this research paper is to find out the factors that are affecting the consumer behaviour and what strategies can be formed to adopt those changes and achieve the long term growth and success. The synthesis of this research paper is
Premium Marketing Economics Management