Alvarez‚ B. A & Casielles‚ R. V. (2005). Consumer evaluations of sales promotion: The effect on brand choice. European Journal of Marketing ‚ 39 (1)‚ 54-70. Arnould‚ E.‚ Price‚ L. & Zinkhan‚ G. (2004). Consumers. New York: McGraw-Hill. Assael‚ H. & Keon‚ J. (1982). Nonsampling vs sampling errors in survey research. Journal of Marketing‚ 46 (2)‚ 114-123. Atilgan‚ E.‚ Aksoy‚ S. & Akinci‚ S. (2005). Determinants of the brand equity: A vertification approach in the beverage industry in Turkey
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MARKET RESEARCH ON CONSUMER BUYING BEHAVIOUR AND AWARENESS OF DABUR REAL ACTIV Crm : 09’- 11’ Made by: Shubhra singh Meghna evita lall Yogita khanna DABUR REAL ACTIV Acknowledgement We express our sincere thanks to Mrs. Manisha Bachheti‚ our Project guide to
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Marketing profoundly affects our day to day lives. It is embedded in everything we do. From the clothes we wear to the websites we click on‚ to the ads we see. SOME DEFINITIONS: “Marketing is the process of discovering and translating consumer needs and wants into products and services specifications‚ creating demand for these products and services and then in turn expanding this demand.”
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The perfume is used today to describe scented mixtures and it is derived from the Latin word “perfumus” meaning through smoke. Perfumes were placed in a beautiful container. This container was mostly made of glass or plastics. Perfumes were used to scent our surroundings and also ourselves. It is used to scented good and be well-groomed to others. Some of the perfume has extinct essence but some are not. Original perfumes like CK‚ Hugo‚ Tommy‚ Polo Sport‚ etc. last longer than the perfumes you may
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using goods and services - has become an important attribute for time poor consumers. Berry‚ Seiders and Grewal (2002) proposed that convenience can be measured as a five dimensional construct comprising decision‚ access‚ transaction‚ benefit‚ and post-benefit. This paper examines the empirical reliability and validity of Berry et al’s five dimensions within one service setting. The results of a survey with 443 service consumers found that the five measures were all reliable (i.e. an alpha of above
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1 Executive Summary Consumer behaviors vary between different countries and market structure. This report seeks to uncover the underlying factors behind some of the biggest consumer markets‚ Australia‚ Hong Kong and China. Demographic characteristics largely affect by social and value trends such as consumption culture‚ gender roles and demand for certain goods and services. The existing relationship between these factors would be analyzed and discussed further. From an analysis of the distinct
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In Jitterbug Perfume the obvious hero would be King Alobar. I believe that Pricilla could also be considered a hero based on the way she developed throughout the story. At a very young age‚ she began to face adversity. Priscilla was left by her father and was forced to live with her stepmother Madame Devalier. The need for attention came at a very young age due to the fact that she could never make Madame Devalier proud. She began as a struggling waitress and was unable to handle the difficult relationships
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In the books ‘house of spirits’ and ‘Perfume’ characterization is done by giving extra ordinary abilities to the protagonist. It uses its protagonist ‘Clara’ and ‘Grenouille’ as a medium of describing the people but in ‘house of spirits’ through the eyes of ‘Alba’ and ‘Esteban’ and in ‘Perfume’ through the narrator (third person narration) as he gives the reader two aspects both contrasting each other. ‘Perfume’ a book with sense of smell aided in creating a picture the author ‘Patrick Suskind’
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Executive summary This project was done at “Asian paints ltd‚ Bangalore” gaining an in depth knowledge of marketing analysis of consumer behavior and satisfaction. Marketing is the widest term and can not be learnt in few days or years‚ many of the organizations before appointing the sales executives‚ check the ability of the candidates who are capable to sell the products/services‚ but still many of organizations fail in following their sales and loose grip on the market. If at all
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Jean-Baptiste Grenouille As a newborn left to die by his unmarried fishmonger mother‚ Grenouille cried and was heard by bystanders and rescued. His mother was executed for her crime. He was taken in by the church‚ which paid for him to be raised by a woman‚ Madame Gaillard‚ among two dozen other orphans. When the parish stopped paying for his room and board‚ Madame Gaillard‚ an emotionally cold woman because of a head injury‚ gave him to Grimal the tanner as an apprentice. As a tanner’s apprentice
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