shopping area in Hong Kong. People in China and several South East Asia countries tend to have lower budgets for hotels but reserve more for shopping‚ they are our major targeted customers. Demographic segmentation is that the market is measured by consumers’ age‚ gender‚ income or education‚ etc. Harbour hotel can segment their customers by the disposal income and education. Lower disposal income and less educated customers have high preference to stay in budget hotels. Psychographic segmentation
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An investigation on consumer behavior and preferences towards apparel‚ purchase by Indian consumers age 15 – 25 Submitted by Karthikeyan Sundarraj S105650 MASTER OF SCIENCE Branch: Applied Textile Management Swedish School of Textiles‚ Högskolan i Borås‚ S-501 90 Borås Revised 6 August 2011 The Swedish School of Textiles Högskolan i Borås‚ S-501 90 Borås An investigation on consumer behavior and preferences towards apparel‚ purchase by Indian consumers age 15 – 25 Bonafide record
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High End Product Brands We know some consumers buy luxury brands because they are called ‘Luxury Brands’. Be it status‚ badge value‚ or a desire to feel part of the in-crowd‚ come people buy Versace for its plaid‚ Mercedes for its Hood‚ Chanel for the CC. But that is not the scenario for the typical luxury consumer. As far as a handful of luxury categories automobiles‚ cosmetics and beauty‚ watches‚ consumer electronics go‚ a majority of a affluent consumers rate the brand as very important in their
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A SUMMER TRAINING REPORT ON "CONSUMER BUYING BEHAVIOUR FOR BALL PENS" AND COMPANY OVERVIEW AT "TODAYS WRITING PRODUCTS LIMITED" DADRA SILVASSA Downloaded From www.careergyaan.org For all study material and 5000+ projects visit www.careergyaan.org EXECUTIVE SUMMARY SYNOPSIS Today the significance of project work has greater importance in business world. Practical knowledge is as important as theory so that one thing is said‚ “Practice makes a men Perfect “ In order to get acquainted with how
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------------------------------------------------- Report: The Textile Industry In India ------------------------------------------------- Arvind Mills Prepared for: Industrial Economics Prepared by: Dhruvita.Patel School: FSLE- 3 Application Number: 28380 Initiator: Rupa Korde Date: 21/04/2013 1. Executive summary Indian textile Industry has lately been developing in India has contributed a lot towards the economic growth in terms of generating employment‚ GDP‚ economic
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Executive Summary In the advertising industry‚ the agency-client relationship recognises the association between an advertising agency and their client. The nature of this service is a high risk and high involvement purchase which makes the information search a crucial element of the buying process. Understanding the drivers of this buying behaviour will enable the agency to become more responsive to their clients needs and tailor their services to positively influence the relationship. The foundations
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viability of a product or service through various methods such as focus groups‚ surveys etc. It enables the company to identify their target market and gain insights into what the consumers think of their product or service before they make it available to the public. (Investopedia‚ n.d) .It is the function that links the consumers to the marketer through information and can be summed up as the systematic gathering‚ recording and analysis of qualitative and quantitative data about issues relating to marketing
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Part 1 Frank had a company‚ named Foxtrot-Whiskey Air Ltd which is registered in the UK. His company holds AOC (Air Operator’s Certificate) and their charter drive in various destinations. On the other hand‚ his company’s aircraft carry insurance and had the Certificates of Airworthiness. In the Air Navigation Order 2009‚ article 20 says about the airworthiness of an aircraft‚(1) ‘’Subject to and in accordance with article 14(1) of the Basic EASA Regulation‚ the CAA may direct that an EASA aircraft
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Major Players in the Hotel Industry The Indian Hotels Company The Indian Hotels Company and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces‚ recognised as one of Asia’s largest and finest hotel company. Incorporated by the founder of the Tata Group‚ Jamsetji N Tata‚ the company opened its first property‚ The Taj Mahal Palace Hotel‚ Bombay‚ in 1903. The Taj‚ a symbol of Indian hospitality‚ completed its centenary year in 2003. Taj Hotels Resorts and Palaces comprises 59
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Role and its Fast Paced Growth of Aviation Industry in India: An Analytical Approach T.Sujin. Ph.D Research Scholar‚ School of Management‚ Noorul Islam University. Dr .S. Edmund Christopher‚ School of Management‚ Noorul Islam University. Abstract: Indian Aviation Industry has been going through a turbulent phase over the past several years. By year on year more customers are using Air transport for moving one place to another. In Airline Industry Air India is playing major role in Air transportation
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