REHMAN (8593) UMAIR ALI USMANI YOUSAF ALI BADSHAH KEYYA MUHAMMAD ALI INTRODUCTION: Lucky cement Limited Lucky Cement Limited has been sponsored by Yunus Brothers Group (YB Group) which is one of the largest business groups of the Country based in Karachi and has grown up remarkably over the last 50 years. Mr. Abdul Razzak Tabba was the Chairman of YB
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A PROJECT REPORT ON “CONSUMER BEHAVIOUR OF AIRTEL” FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj SUBMITTED BY: Shailendra Kumar MBA III SEM. 0702970003 ROLL NO.: 1 KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY (AFFILIATED TO U.P. TECHNICAL UNIVERSITY‚ LUCKNOW) 2 CONTENTS ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY INTRODUCTION
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Introduction Consumer behaviour is defined as the behaviour that consumers display in seeking‚ purchasing‚ using‚ evaluating and disposing of products and services that they expect will satisfy their personal needs. Consumer behaviour includes how consumers think (their mental decisions) and feel‚ and the physical actions that result from these decisions (the purchase). [7] Abraham Maslow’s "hierarchy of needs" theory identifies the higher-order needs (ego needs and self-actualisation) and lower-order
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Indian Cement Industry Analysis 4 3. Aditya Birla Group 9 4. Ultra Tech Cement 14 5. Conclusion 19 6. Bibliography 20 Figures 1. Cement Demand Drivers 5 2. Hindalco Net Sales 11 3. Birla Nuvo Consolidated Revenues 12 4. Birla Nuvo Revenue Mix 12 5. Ultra Tech Net Earnings 16 6. Ultra Tech Net Worth 16 7. Movement of Share Prices of Ultra Tech 17 Tables 1. Cement Dispatch
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was born from the trifurcation of the Saigol group of companies and is a reputable and leading manufacturer of textiles and cement. KMLG comprises of Kohinoor Textile Mills limited (KTML) and Maple Leaf Cement factory limited (MLCF). Both companies are incorporated in Pakistan and are listed on three stock exchanges of the country. Maple Leaf Cement is the third largest cement factory in Pakistan. It was set up in 1956 as a joint collaboration between the West Pakistan Industrial Development Corporation
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three years after the international trade barriers were lifted. They used this to launch Corn Flakes as its number one brand. It was estimated that even if Kellogg’s grabbed two percent of the market share available it would result to 18 million consumers and this would make it the largest market above the entire US. MARKET SHARE Since the first attempt by Kellogg’s at localisation‚ the market for convenience goods has expanded. The breakfast segment by itself is estimated at Rs 600 crore‚ growing
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Case: Why Cement Prices Remain High Despite Zero Tariffs In Partial Fulfillment of the Requirement in Economics Class 8:30 am – 4:30 pm (Sunday) Presented to Mr. Rudyrick L. Tabalon By: Roland B. Gripaldo Feb. 2‚ 2014 Date Submitted I. Statement of the Problem Why Cement Prices Remain High Despite Zero Tariffs? II. Relevant Case Facts and Analysis (SWOT Analysis) Strength none Weakness Cement prices continue to increase. Demand for cement is inelastic
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environment the consumer taste and preference also changes thus a regular check needs to be kept on; the data related to consumer purchasing pattern will help the company to identify the product category they need to focus more and devise better strategy on behalf of their clients and also provide better consultancy to their clients. The following project studies the purchasing pattern of consumers who make purchase using internet and also find which type of online promotion technique consumers get most
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Karachi‚ Fauji Cement reported a profit of Rs0.923 billion for the first half of the current fiscal year‚ switching to black from a loss of Rs0.102 billion in the corresponding half of the preceding year. On a quarter-to-quarter basis‚ the cement producer’s profits accumulated to Rs0.562 billion in the second quarter of fiscal 2013 against Rs0.361 billion profit in the corresponding previous quarter‚ up an impressive 56%. Gross profit ratio was 27% as compared to 17% during last year. An improvement
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CONSUMER BEHAVIOUR IS GREATLY INFLUENCED BY SOCIAL FACTORS. GIVE A DETAILED ACCOUNT OF FOUR OF THE ITEMS WHICH FALL UNDER THE UMBRELLA OF SOCIAL FACTORS SHOWING THEIR CONTRIBUTION TOWARDS THE UNDERSTANDING OF CONSUMER BEHAVIOUR. Consumer purchases are strongly influenced by cultural‚ social‚ psychological as well as personal factors. These factors are not controlled by marketers but an avid study of them can aid firms in the production of their goods and how their market will respond to it.
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