Ans 1-: E-Commerce There has been a tremendous rise and increase in the e-commerce. E-commerce refers to Electronic commerce which includes buying and selling of goods carried out electronically mostly on the internet and World Wide Web. E-Commerce concept is in its full swing in India. The people of India have welcomed the E-commerce concept. There is continuous increase in the buying and selling of goods on the Internet. Psychographic Segmentation of Indian People And E-commerce Segmentation
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products designed for surfers‚ general beach goers‚ skateboarders and the fashion conscious. Comprehensive characteristics of this market are difficult to pinpoint‚ however‚ it is the assumption that the majority of consumers are males and females aged between 12 and 35 years of age. Consumer Need: Social Image Need - the most important need satisfied by Billabong 1.3 CURRENTLY SOLD In the mid 1980’s‚ just over ten years since the birth of Billabong‚ the successes of the small Australian brand were
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A Summer Training Report On “IMPACT OF PRINT MEDIA ON CONSUMER BUYING BEHAVIOUR” Submitted for partial fulfillment of requirement for the award of degree Of Master of Business Administration Of CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY BHILAI (C.G.) Session 2012-14 Supervised By External Guide Supervised By Internal Guide Submitted by: Prof. Gazala Y. Ashraf Chhavi Patel Asst. Prof.
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Characteristics affecting consumer behaviour ❖ Introduction: - Founded in 1971‚ since then‚ Shangri-la Hotels and Resorts has developed consistantly to become one of the world’s finest hotel companies nowadays. It has received numerous positive feedbacks from customers and awards. - We are going to discuss about the characteristics that affecting consumer behaviour and how Shangri-la has succeeded fulfilling them. ❖ Cultural factors: - Not many people know the fact
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Number : | 40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success‚ it makes sense that one should have a way to quantify and measure such equity. (Keller‚ 1997‚ pp.372-379) For hospitality industry‚ brand equity is an important intangible asset to hotel that has psychological and
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Contemporary Hospitality Industry Abstract As a Consultant manager of a hospitality consulting company‚ I have made this report to throw light on the hospitality industry. This report aims to provide information to all those new and aspiring owners’ of the hospitality business who aims to know the pros and cons of hospitality industry. I have made a genuine effort to include the present day hospitality industry scenario‚ its structure‚ the strength and weaknesses of the industry in
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INTRODUCTION Smartphone: A smartphone is a mobile phone built on a mobile operating system‚ with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players‚ low-end compact digital cameras‚ pocket video cameras‚ andGPS navigation units to form one multi-use device. Many modern smartphones also include high-resolution
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hotelier after Word War II * 1946‚ he formed the Hillton Hotel Corporation * With the purchase of the Statler chain in 1954‚ he created the first major chain of modern hotels ELSWORTH M. STATLER * Father of Modern Commercial Hotel Industry. * He was the originator of the hotel chain concept known as Statler in year 1863-1928. * Opened his first hotel in Buffalo‚ New York in 1901. * In 1954‚ he sold Statler chain of hotels to Conrad Hilton. CESAR RITZ * “ the hotel
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From: AIMS INSTITUTE OF MANAGEMENT STUDIES‚ BAVDHAN‚ PUNE-21 DELEARATION I Kailash Gawali the undersigned‚ hereby declare that the project report entitled “BUYING BEHAVIOUR OF CUSTOMERS TOWARDS HOUSING GOODS AT A LEADING MALL IN PUNE” is written as the summer project under the guidance of Professor Nilesh Gokhale is my original work and the conclusion drawn therein are based on the market research conducted by me
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1. Trends in lodging industry in general 1.1. Sustainability In recent years‚ environment friendly‚ “going green” has affected many hotels in the way they are designed‚ built or refurbished and operated. The market of environmentally concerned consumers is growing and it is important to cater to their needs. (Kapiki‚ 2012) In addition‚ going green is seen as means of giving back to the community and environment as well as reducing operational cost. For example‚ 59% of respondents from a survey
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