finding out the strategies followed by the companies to maintain their standards in this market. The author is paying more attention to Hyundai Motors based in India as the author is from India and has many friends and relatives working in that particular organization. This has enabled him to collect and gather the information from the employees working in Hyundai Motors. The beginning of Economic Globalization in 1980’s immense wealth has been created world over. This growth has helped many countries
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“The Influences of Background Music on the Consumers’ Buying Behaviour” Table of Contents Index Page Chapter 1: Introduction……………………………………………………….....4-8 1.1 Background of the study………………………………………………4 1.2 Problem statement……………………………………………………..5 1.3 Research questions…………………………………………………….5 1.4 Research objectives………………………………………………........6 1.5 Significance of study……………………………………………...…...6 1.6 Scope of the study…………………………………………………...6-7 1.7 Operational definition…………………………………………………7
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Ertiga‚ with a mixed sample of the population and to know the reason for purchase of car‚ the brand preference of the car consumer‚ factors which affect the consumer preference at the time of purchasing cars. This study has been done to know the market potential‚ the price categorization and scope of the designs and brands of cars which find liking by the various consumers of different age groups. A descriptive research procedure on demand and supply has been followed to come to the conclusions
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owners & 15 from Hyundai owners.) (c) Interpretation of data as per the information provided by the respondents. (d) Giving findings along with suggestions. Limitations of this method :- (a) Data is qualitative in nature. Hence‚ results will be near to accurate (b) It may be possible that respondents may have misrepresented while responding. Introduction to Maruti Suzuki. Maruti Suzuki India Limited (MSIL‚ formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation‚ Japan
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products designed for surfers‚ general beach goers‚ skateboarders and the fashion conscious. Comprehensive characteristics of this market are difficult to pinpoint‚ however‚ it is the assumption that the majority of consumers are males and females aged between 12 and 35 years of age. Consumer Need: Social Image Need - the most important need satisfied by Billabong 1.3 CURRENTLY SOLD In the mid 1980’s‚ just over ten years since the birth of Billabong‚ the successes of the small Australian brand were
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“The Impact of Promotional Activites on Consumers Buying Behaviour at Shopping Malls” Chapter 1 INTRODUCTION:- A ’’shopping mall’’’ or ’’’shopping centre’’’ is a building or set of buildings which contain retail units‚ with interconnecting walkways enabling visitors to easily walk from unit to unit. The population is moving towards the middle class or upper middle class this is resulting in the higher disposable income. A shopping center enclosed within a large structure;
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strategic alliance with GE Consumer Finance. So‚ HyundaiCard’s largest shareholders became Hyundai Motor (31‚6%) and GE Consumer Finance (43%). HyundaiCard focused on its customer needs‚ developed new credit card products‚ and provided different online marketing campaigns. Its customer segmentation strategy focused on its customer needs: Lifestyle Influences à Activities. That why HyundaiCard formulated “Alphabet Marketing” named M‚ S‚ W‚ U‚ K and A‚ based on consumer lifestyle. The customized marketing
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A SUMMER TRAINING PROJECT REPORT ON “A Study on Consumer Behavior Towards Online Shopping” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Ms. SURBHI MALHOTRA ASSISTANT PROFESSOR‚ RDIAS SUBMITTED BY: TARUN GIANCHANDANI ROLL NO. 02680303913_BATCH NO. 2013-15 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES An ISO 9001:2008 Certified Institute NAAC Accredited Grade A (Approved by AICTE‚ HRD Ministry‚ Govt. of India)
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Review‚ Vol Gulati‚ R. and Garino‚ J. (2000)‚ “Get the right mix of bricks and clicks”‚ Harvard Business Review‚ May-June‚ pp. 107-14. Gulbor‚ R. and Herbig‚ P. (1995)‚ “Differences in cross-cultural negotiation behavior between industrial product and consumer product firms”‚ The Journal of Business & Industrial Marketing‚ Vol. 10 No. 3‚ pp. 18-29. Harris‚ F. and de Chernatony‚ L. (2001)‚ “Corporate branding and corporate brand performance”‚ European Journal of Marketing‚ Vol Hatch‚ M.J. and Schultz
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INTRODUCTION Smartphone: A smartphone is a mobile phone built on a mobile operating system‚ with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players‚ low-end compact digital cameras‚ pocket video cameras‚ andGPS navigation units to form one multi-use device. Many modern smartphones also include high-resolution
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