Alvarez‚ B. A & Casielles‚ R. V. (2005). Consumer evaluations of sales promotion: The effect on brand choice. European Journal of Marketing ‚ 39 (1)‚ 54-70. Arnould‚ E.‚ Price‚ L. & Zinkhan‚ G. (2004). Consumers. New York: McGraw-Hill. Assael‚ H. & Keon‚ J. (1982). Nonsampling vs sampling errors in survey research. Journal of Marketing‚ 46 (2)‚ 114-123. Atilgan‚ E.‚ Aksoy‚ S. & Akinci‚ S. (2005). Determinants of the brand equity: A vertification approach in the beverage industry in Turkey
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MARKET RESEARCH ON CONSUMER BUYING BEHAVIOUR AND AWARENESS OF DABUR REAL ACTIV Crm : 09’- 11’ Made by: Shubhra singh Meghna evita lall Yogita khanna DABUR REAL ACTIV Acknowledgement We express our sincere thanks to Mrs. Manisha Bachheti‚ our Project guide to
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STRATEGIC MANAGEMENT PESTAL & SWOT Analysis of Honda Motors‚ Toyota Motors & Hyundai Motors Project Report Honda | Toyota | Hyundai LMTSoM‚ Thapar University September 2014 Submitted By: Rahul Rai (501304039) Harpuneet Singh
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Tesla Motors Table of Contents Executive Summary 3 1. Introduction Chapter 4 2. Motivation 4 3. Research question and Sub questions 4 4. Interpretation 4 5. Scope/Delimitation 5 6. Methodology 6 6.1 Project type 6 6.2 Method 7 6.3 Theories and models used 7 6.4 Data collection 10 6.5 Structure 11 6.6 Critisium sources 11 7. Analysis 12 Part 1 12 7.1 Sub question 1 12 7.2 Sub question
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I have chosen the Hyundai Company to work with during this course. When I was reviewing their mission statement I saw that they really commit themselves to a lot of accomplishments. Their mission statement is as follows: At Hyundai‚ we commit ourselves to the accomplishment of the following goals: * To give equal consideration and opportunity to all individuals seeking a partnership with us in securing a Hyundai dealership. We will continue to strive to become the premier franchise with the
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A STUDY ON CONSUMER PERCEPTION OF AFTER SALES SERVICE WITH REFERENCE TO HYUNDAI CARS AT CHENNAI CHAPTER I INTRODUCTION 1.1 ABOUT THE STUDY The present study was conducted in order to know the perception of the customer with respect to after sales services and to gauge the satisfaction of its consumers. Every customer tends to develop a certain image of the company after using the product. In this process‚ After Sales Services
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Meta Description: Hyundai Creta brings a notable blend of performance and features. Its refined diesel engine with AT variant makes it a strong entrant in SUV segment. Hyundai Creta The success of Renault Duster and Ford EcoSport exemplified the potential of monocoque SUVs in the Indian market. It is surprising to see that the leading carmakers of India – Maruti and Hyundai entered the market rather late. Meanwhile‚ there were several hatchbacks that came as superficial SUVs. They had plastic claddings
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Tata Motors The Indian Automobile industry The automotive sector is one of the core industries of the Indian economy‚ Continuous economic liberalization over the years by the government of India has resulted in making India as one of the prime business destination for many global automotive players. The automotive sector in India is growing at around 18 per cent per annum. The cumulative annual growth rate of production of the automotive industry from the year 2000-2001 to 2005-2006 was 17 per
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Executive summary This project was done at “Asian paints ltd‚ Bangalore” gaining an in depth knowledge of marketing analysis of consumer behavior and satisfaction. Marketing is the widest term and can not be learnt in few days or years‚ many of the organizations before appointing the sales executives‚ check the ability of the candidates who are capable to sell the products/services‚ but still many of organizations fail in following their sales and loose grip on the market. If at all
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Introduction An automobile or motor car is a wheeled motor vehicle for transporting passengers; which also carries its own engine or motor. Most definitions of the term specify automobiles are designed to run primarily on roads‚ to have . seating for one to eight people‚ to typically have four wheels‚ and to be constructed principally for the transport of people rather than goods. Automobile comes via the French language‚ from the Greek auto [self] and mobiles [moving]; meaning a vehicle that
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