Consumer behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model‚ by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search
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CONSUMER BUYING BEHAVIOUR TOWARDS KINGFISHER BEER 1 INTRODUCTION OF BEER “Beer is an alcoholic beverage produce by the fermentation of malted barely. Although the preparation of fermented beverages has been practiced in India since early times‚ the art of brewing of Europeans”. There were 26 beer breweries in across India when the government called the game over in the early 70’s by freezing the industries production capacity. Nobody was permitted to either expand existing units or build
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Name: Septiawan Vergian Fachrozie 125020207121023 Rizky Akbar 125020207121005 Pepsi Next Case Study In February 2012 the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012‚ and has since been rolled out to various international markets (for instance
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TREND OF DEALER CHIC Final Ethnoconsumerist Report MK 501 E INTERNATIONAL CONSUMER BEHAVIOR Mengqiao JIN-MSC International Luxury Brand Management Programme ESC RENNES School of Business Autum 2012 Introduction and purpose This report is an analysis about the difference of U.S.market and Chinese market‚ related to the trend of DEALER CHIC‚ which has become an integral part of daily life for millions of consumers. Consumers have always loved getting good deals or executive rewards‚ but rather than
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Business 4274F Consumer Behaviour Individual Assignment Oct‚ 26‚ 2012 General Information MacBook Air is a series of laptop created by Apple Inc. which makes the product distinguished and remarkable due to its ultraportability and thinness and elegant style. It was originally introduced and released in Jan 29‚ 2008 by Steve Jobs‚ the previous CEO of Apple Inc. The company typically releases new models for this series annually. The most recent release was in Jun 11‚ 2012‚ which has two
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Influence of Culture on Consumer Behavior LEARNING OBJECTIVES After studying this chapter students should be able to understand: 1. What culture is and how it impacts consumer behaviors. 2. How culture acts as an “invisible hand” that guides consumption-related attitudes‚ values and behavior. 3. How culture sets standards for what satisfies consumers’ needs. 4. How culture is learned and expressed in language‚ symbols‚ and rituals. 5. How consumers are always adapting to culture-related experiences
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technology like Electronic Data Interchange (EDI‚ introduced in the late 1970s) to send commercial documents like purchase orders or invoices electronically. Later‚ with the development of the internet‚ the effect of information technology on consumer behavior could be seen in the purchase of goods and services over the World Wide Web via secure servers with e-shopping carts and with electronic pay services‚ like credit card payment authorizations. The Internet Boom: "First we must confront
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order to get the optimum result. 1.2 BACKGROUND OF THE TOPIC: The topic throws the light on the reasons behind the decision of customers in choosing Pantaloons for purchasing Apparels or any other product. To understand and analyze the consumer behaviors and their responses to various stimuli present at the store and accordingly managing and monitoring the store operations and gauging its impact on overall customer’s behavior. Behavior of targeted customer towards merchandise and understanding
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shopping area in Hong Kong. People in China and several South East Asia countries tend to have lower budgets for hotels but reserve more for shopping‚ they are our major targeted customers. Demographic segmentation is that the market is measured by consumers’ age‚ gender‚ income or education‚ etc. Harbour hotel can segment their customers by the disposal income and education. Lower disposal income and less educated customers have high preference to stay in budget hotels. Psychographic segmentation
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Inamke‚ etal.‚ “Milk Marketing by Dairy Co-operatives and factors affecting their profit/ Indian Journal of agricultural marketing‚ seminal special issued‚ September. 8. S.S. Chahal‚ “The Role of co-operatives in marketing of milk in Punjab.” Indian Journey of Agricultural Economics‚ Vol‚ 51‚ No. 4October – December‚ 1986. 9. B.S. Tomer‚ “Role of Infrastructure in co-operative marketing and processing of dairy industry in Haryana.” Indian Journal of agricultural marketing. Vol 10. No.2. 1996.
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