LITERATURE REVIEW Social Impact The most profound social impact of globalization is that it has changed gender roles and also secured women’s right and place in workplace the world over (Perrons2004‚ 81). In social relations‚ one of the constitutive elements is gender matter‚ which is based on perceived differences in the basis with person’s sex and power derived from unequal values. (Chow‚ 2003) With the process of globalization‚ the need for the higher education talents is also keep increasing
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Master Thesis MIMA program - International Marketing Consumer behavior towards private label brands: A study of Thai undergraduate students’ experience Kedyanee Tochanakarn (870724) Pongsatorn Munkunagorn (860608) Tutor: Konstantin Lampou Examiner: Ole Liljefors Date: May 30‚ 2011 Abstract Date: May 30‚ 2011 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: Consumer behavior towards private label brands: A study of Thai undergraduate
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In order to meet the needs of consumers more effectively and efficiently‚ and to keep up with the ever-changing consumer and environment in which they live (Schiffman‚ O’Cass‚ Paladino‚ D’Alessandro & Bednall 2011)‚ a fundamental understanding of consumer behaviour is essential for all marketers‚ and organisations today. Consumer behaviour is the study of how consumers spend there time‚ money and effort‚ when seeking‚ buying‚ using‚ evaluating‚ and disposing of products and services that have
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Consumer Behaviour: an interdisciplinary approach With the development of a consumer society‚ increasing consumer power in the market place‚ the growth in marketing‚ advertising‚ sophisticated consumers‚ ethical consumption etc‚ consumption is recognized as central to modern life. Thus it entails to go into a depth of the different approaches to consumer behaviour. Many human sciences give a variety of reasons to explain why a consumer behaves in a particular way in a given situation. Studies of
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most encompassing‚ yet taken most for granted.” (p. 240 The Canadian Perspective‚ Consumer Behaviour‚ Second Edition)” The word culture is derived from the Latin word‚ cultura. Giving an exact definition of culture is not easy; in 1952‚ some researchers reviewed 164 definitions of culture. According to Hatch (1985)‚ culture is ‘The way of life of a people. It consists of conventional patterns of thought and behaviour‚ including values‚ beliefs‚ rules of conduct‚ political organization‚ economic activity
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in Cairo Student registration number: 10-4543 Group number: T11 Name of Supervisor: Ms. Raghda El-Ebrashi Date: Thursday January 22nd ‚ 2009 Table of Contents: 1. Introduction…………………………………………………………………………..1 2. Literature Review.........................................................................................................2 2.1. Overview on poverty…………………………………………………………….2 2.1.1. Background and definitions. 2.1.2. Types of poverty. 2.1
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Chapter II Review of Related Literature and Studies Being always present in class and getting to school on time are two of the crucial determining factors of a student’s success‚ not just as a student but as a person who will be managing his/her own life in the future. Given the importance of being punctual‚ this study aims to explore and find out the factors that affect the punctuality of UP students. In this chapter‚ we will be discussing about the background of our study. It includes
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Literature review: 1. Mrs. M.L. kamaeswari (The Indian Journal Marketing – Oct - 2009) has expressed that‚ industrialization has bought vast changes in the automobile industry‚ because and development of any area requires appropriate transportation facilities‚ automobile industry in one of the fastest growing sectors in our country. The rapid growth of middle class section is the primary reason for the growth of two – wheeler industry people in rural and semi urban areas are trying to devote
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and Behavioural Consumer Loyalty’‚ Journal of Consumer Marketing‚ Vol 24‚ Iss 7‚ pp 395 – 405 In this article Anisimova investigates the influence of corporate brand on attitudinal and behavioural consumer loyalty. The author uses data gained through a questionnaire distributed through a participating car manufacturer to try to identify corporate brand attributes and consumer loyalty. Their research focuses on five hypotheses that related each corporate brand dimensions to consumer loyalty. The article
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that consumer behaviour is affected by ethical issues. Do consumers really care about marketing ethics? Ethics is a complex concept to define‚ and there is an attempt made by contemporary theorists to highlight ethical behaviour in a marketing context. Issues surrounding marketing ethics and social responsibility are inherently controversial. An area that causes particular dispute is the question of the effect of ethical and unethical marketing activity in regards to the purchasing behaviour of consumers
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