CHAPTER - 1 INTRODUCTION Introduction: About the industry: Fast moving consumer goods are products that have a quick turnover‚ and relatively low cost. FMCG generally include a wide range of often purchased consumer products such as toiletries‚ soap‚ cosmetics‚ teeth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ condoms‚ batteries‚ paper products and plastic goods. The purchasers usually put less thought into the purchase of FMCG
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12000 Health Insurance 0 3000 3000 Room and Board 0 $2000 $2000 Discount rate 6.5% 1. How does Ben’s age affect his decision to get an MBA? a. Ben’s current age is a key factor in his decision making process. If he starts a program now‚ he will be in his early thirties when his finishes‚ since it usually takes about two years to complete an MBA program. If he begins the program later in his professional career‚ he might have a harder time with the material. It is more likely that he will
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The MBA Decision Ben Gates graduated from college six years ago with a finance undergraduate degree. Since Graduation‚ he has been employed in the finance department at East Coast Yachts. Although he is satisfied with his current job‚ his goal I to become an investment banker. He feels that an MBA degree would allow him to achieve this goal. After examining schools‚ he has narrowed his choice to either Wilton University or Mount Perry College. Although internships are encouraged by both schools‚
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People empathize when they cognitively transpose themselves into the other person’s place as if they are the other person. Cognitive dissonance – Is a condition that occurs when we perceive an inconsistency between beliefs‚ feelings‚ and behaviour. This inconsistency generates emotions that motivate us to create more consistency by changing one or more of these elements. Emotional dissonance – Is the conflict between required and true emotions. The larger the gap‚ the more employees tend
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1 Executive Summary Consumer behaviors vary between different countries and market structure. This report seeks to uncover the underlying factors behind some of the biggest consumer markets‚ Australia‚ Hong Kong and China. Demographic characteristics largely affect by social and value trends such as consumption culture‚ gender roles and demand for certain goods and services. The existing relationship between these factors would be analyzed and discussed further. From an analysis of the distinct
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concerns how the consumer will behave with regard to attitude object. People will go and visit Disneyland in Hong Kong and spend time with the family there. 2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by: a. changing beliefs about the brand‚ b. changing beliefs about competing brands‚ c. changing the relative evaluation of attitudes‚ and d. adding an attribute. The product manager might change consumer attitudes towards
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Discuss your post-MBA professional goals‚ beginning with the MBA specialization you plan to pursue. How did you decide on this career path‚ and why do you feel these goals are realistic for you? ------------------------ A lonely child stands in the Ganges River washing his clothes pondering his life. An elderly fisherman floats on a tiny handmade boat in the Amazon wondering if he will catch food for his family to eat that night. An underdog football player‚ who after trying for years‚ finally
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MBA- Semester 2 Assignment - Marks 60 (6X10=60) MB0046 – Marketing Management - 4 Credits Subject Code - MB0046 *** Please fill in all the details in complete and only in CAPITAL letters Name Registration Number INSTRUCTIONS FOR ASSIGNMENT SUBMISSION 1. Completed assignments must be typed and formatted neatly and soft copies should be uploaded on or before the dates mentioned above. (30 November‚2012) 2. Ensure that you answer all questions according to the marks
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MBA 4th Semester Paper – MB19 APPLIED MANAGEMENT OPERATION RESEARCH M.M. – 20 ASSIGNMENT 1 1- Describe the Sensitivity Analysis in operation management in detail. 2- Describe the Application of the Simplex Method in operation research. MBA 4th Semester Paper – MB19 APPLIED MANAGEMENT OPERATION RESEARCH M.M. – 20 ASSIGNMENT 2 1- Describe the Linear Programming for Optimization in detail. 2- What is Integer Programming and discuss in detail. MBA 4th Semester
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NAME OF STUDENT ANSHUL MANGAL DRIVE FALL 2014 PROGRAM MBA/ MBADS/ MBAFLEX/ MBAHCSN3/ PGDBAN2 SEMESTER 1 SUBJECT CODE & NAME MB0042- MANAGERIAL ECONOMICS BK ID B1625 CREDIT & MARKS 4 Credits‚ 60 marks Ques. 1. Inflation is a global
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