Effect of Sales Promotion Activities on Consumer Buying Behavior SUBMITTED TO: Prof. Sunil bhardwaj Submitted by: DR. AKSHAY TYAGI (08BSHYD0049) AMIT SINGH BISHT (08BSHYD0077) ASHUTOSH KUMAR SHARMA (08BSHYD0160) LAVEENA GUPTA (08BSHYD0839) SUGANDHA CHAWLA (08BSHYD0375) SECTION E DATE 22 DEC 2008 INTRODUCTION Consumer has been playing the key role in the business growth models of all sectors. The change from “Push” to “Pull” strategy has opened up doors for research on
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FAST FOOD OUTLETS HAVE MANY ADVANTAGES WHAT ARE SOME OF THE ADVANTAGES ? Advantages : 1) Fast food outlets provide a job opportunities for young people - The youth that unemployed can get the job at fast food outlets - The university student can get an opportunity to do part time job - The youth can be independent 2) Fast food outlets provide a convenient service - Through convenient service‚ customer will feel comfortable - When buying a meal at fast food restaurants‚ you always get
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I wonder what impact the fast food industry has had on society. The fast food industry has easily become one of the biggest industries around the world. More and more fast food restaurants have opened as a result of the number of consumers increasing. Within a mile of where I live there are about six fast food restaurants to choose from‚ and the number increases as you drive through the city. This plays an important role in the society as a whole when you realize the benefits that they possess. Therefore
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government not regulate the consumption/endorsement of fast food if there is a common misconception that Americans are all overweight and if it is harmful to a citizen’s health in general? The government’s role in this nation is to protect its people from harm and anything that could potentially be of great risk to them. However‚ I’ve deduced that the government has failed in one major aspect of American life. Beginning in the early 1960’s‚ the fast food industry has molded itself so permanently into each
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The home grown fast food chain is currently the world’s largest Halal Quick Service Restaurant (QSR) brand originating from Asia. MARRYBROWN has a strong international presence with outlets operating in Malaysia‚ China‚ Indonesia‚ India‚ Sri Lanka‚ Maldives‚ Africa‚ the Middle East and Myanmar. The halal menu features a wide variety of tasty meals including Crispy Chicken‚ Delicious Satay Burger‚ Nasi Marrybrown‚ Speciality Wrap‚ Fish ‘n’ Chips‚ Mi Kari‚ Chicken Porridge‚ finger foods‚ salads‚ fun
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Fast food advertisements should be not banned during television shows for children (Argument Points and their brief explanation) ARGUMENT POINTS 1. Junk food advertising does not force parents to buy the food Just because junk food is advertised does not mean that parents should buy it for their children or give their children the money to buy it. It is important to recognise that parents have the final say‚ and also are ultimately responsible for what their children eat. We should place greater
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The existence of fast food establishments is not new. According to Parsa and Kahn‚ quick food service dates back to Constantinople in 1500 A.D.‚ with the creation of the coffee shop. However‚ in the past half century‚ there has been a surge in what we now think of as quick service restaurants (QSR)‚ serving a growing number of people who are eating more and more of their meals outside of the home. Every day in the United States‚ 25% of the population will visit a fast food restaurant‚ and worldwide
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Fast Food (1) Fast food‚ which is a very common concept in America today‚ has not always been so popular. (2) Because McDonald’s was the first restaurant to equip themselves with an assembly line people think that it was the beginning of fast food‚ but many consider White Castle to be how fast food chains began. (5) When founded in 1921‚ White Castle was an extremely important part of fast-food development. (3) Surprisingly‚ at the time‚ hamburgers were considered revolting. White Castle changed
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interested in prepared food which can be served quickly or allow them to take away in order to saving time‚ fast food restaurant where provide western burger‚ chicken‚ and pizza. This paper analyzes the fast food industry structure in Hong Kong and evaluate whether this is an attractive sector to compete in by Five Force Model. Secondly‚ identify the “critical success factors” which performance in the sector now and in the near future. Industry Structure Analysis: The food service industry continues
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you probably enjoy the convenience of fast food. You drive up‚ place your order and presto! You’ve got a whole meal and you didn’t even have to get out of your car. As convenient as it is‚ fast food is unhealthy for consumers‚ inhumane to animals‚ and the employees who process the meat work in hazardous environments. When you take all these factors into consideration - is the availability and popularity of fast food really good for the nation? Fast food has contributed to the obesity of the
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