CONSUMER BEHAVIOUR IN PACKAGEDFOOD INDUSTRY-: AN EMPIRICAL INVESIGATION Pabitra Kumar Jena ‚ Rashi Taggar Vaseem Hassan Raja The aim of this paper is to study the consumer behaviour of people of Jammu region in case of packaged food industry. For this study survey has been carried out during January-April of 2011 in Jammu city on a sample of 100 respondents. Reliability test‚ factor analysis and descriptive statistics were used to find out preferences of consumers in Jammu region in case of
Premium Food Food industry Food processing
A PROJECT REPORT ON IMPACT OF CONSUMER BEHAVIOUR ON THE MARKETING STRATIGIES OF NEW PRODUCTS WITH REFERNCE TO LG TELEVISION‚ BANGALORE. SUBMITTED TO ALL INDIA MANAGEMENT ASSOCIATION CENTRE FOR MANAGEMENT EDUCATION MANAGEMENT HOUSE‚ 14 INSTITUTIONAL AREA‚ LODHI ROAD‚ NEW DELHI-110003 OCTOBER 2012 STUDY CENTRE Acharya Institute of Management & sciences‚ Bangalore. Website :- acharyaims.ac.in By SK ABDUS SUBHAN REGISTRATION NO. 420920933 Guided By For the partial fulfilment
Premium Marketing Marketing plan
Gold hits all-time high as equities tumble on U.S. downgrade By Lewa Pardomuan | Reuters – 15 hours ago * * tweet1 * Email * Print RELATED CONTENT * Enlarge Photo A Nepalese jewelry store keeper arranges gold jewelry in Kathmandu August 8‚ 2011. … SINGAPORE (Reuters) - Bullion roared to all-time highs for the second consecutive session on Tuesday as stock markets plunged on growing fears of a recession in the United States after last week’s cut in the country’s credit rating
Premium Inflation United States dollar Gold standard
Concept of Cost of Production: Definition and Meaning: By "Cost of Production" is meant the total sum of money required for the production of a specific quantity of output. In the word of Gulhrie and Wallace: "In Economics‚ cost of production has a special meaning. It is all of the payments or expenditures necessary to obtain the factors of production of land‚ labor‚ capital and management required to produce a commodity. It represents money costs which we want to incur in order to acquire
Free Economics Factors of production Entrepreneur
1. Health Hazards caused by junk food With the change in life styles‚ more and more people like to have family outings and eat outside their homes. Rather it is the house-wives who prefer to have a meal in some nukkad dhaba or a family restaurant or some eating joint. But the most preferred eating place today is no doubt Chinese cuisines which are programmed to serve their customers the readymade menu. It is perhaps the fast food which is served ready to eat and easily commercially available. It
Premium Nutrition
resources: The total quality model has led them to consider the worker as a second objective of the company. Supermarkets Mercadona‚ with a sales area of an average area of 1‚300 m²‚ respond to a trade model urban proximity‚ and maintain a variety in food‚ household cleaning and accessories characterized by enhancing the presence of their own “white brands” and reduce the supply of those external markings that do not maintain a minimum rotation. Mercadona is committed to a policy of customer approach
Premium Marketing Brand Pricing
Assignment #1 (Due 10-December-2013 before midnight) Case: Reinventing Nissan Questions: What benefits will Nissan gain if its procurement of parts is combined with Renault’s parts procurement on a global basis? Are there any costs to this change? What problems does Nissan create if it abandons the keiretsu system for purchasing parts? In what ways might the Internet facilitate this change? 2. Suppose natural attrition fails to allow Nissan to reach its goal of reducing its workforce by
Premium Carlos Ghosn Nissan Motors Renault
“Life Lessons Learned thru Fast Food” The benefits of getting a job in a fast food restaurant at an early age are that it helps you to become responsible‚ reliable and grows you socially. Working there is certainly not glamorous‚ but if you show up on time‚ work hard while you’re there‚ and treat your co-workers with respect‚ you’ll feel proud when you pick up your paycheck. An honest job done well is honorable no matter what the job is. Furthermore‚ for a high school student who wants to earn
Premium Adolescence Fast food restaurant Young adult
CHAPTER 1 Consumer Behaviour and Marketing Strategy Marketing Strategy The combination of product‚ price‚ distribution and promotion most suited to a particular group of consumers. Consumer Behaviour A discipline dealing with how and why consumers purchase (or do not purchase) goods and services. Learning to anticipate consumer behaviour is the key to planning and managing in today’s ever-changing marketing environment. Influences on consumer behaviour (understanding) Purchase and
Premium Marketing Decision making
"Issues Surrounding the Nation’s Slaughterhouses" In the book‚ Fast Food Nation‚ Eric Schlosser discusses the problems that the nation is facing with fast food restaurants. Schlosser wrote this book because he was concerned with where the fast food industry was taking America. He voices his concern about the children and their health regarding meat bacteria‚ and the fat content of the food. He also mentions how potato farmers‚ cattle ranchers‚ and chicken raisers are suffering from the industry
Premium Rwandan Genocide Genocide Rwanda