| 2012 | | | Consumer behaviour in maggi noodles | | Submitted By: Nidhi Sharma Shubham Jain Stuti Goel Sumit Gugnani Submitted To: Prof. Ranjita Gupta Acknowledgement Apart from the efforts of me‚ the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project. We would like to show my greatest appreciation to Prof. Ranjita
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three years after the international trade barriers were lifted. They used this to launch Corn Flakes as its number one brand. It was estimated that even if Kellogg’s grabbed two percent of the market share available it would result to 18 million consumers and this would make it the largest market above the entire US. MARKET SHARE Since the first attempt by Kellogg’s at localisation‚ the market for convenience goods has expanded. The breakfast segment by itself is estimated at Rs 600 crore‚ growing
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Introduction ZARA is one of the trendy garment retailers as an important brand in portfolio of Inditex. With development of technology and extension of market‚ ZARA has expanded to over 1‚500 stores in 44 countries‚ since founded at a Spanish town called La Coruña in 1975. In internationalization process‚ Zara employed various retailer formats‚ especially online shops‚ to complement weakness in traditional in-store purchase. Moreover‚ current development status of e-tailling is attractive for Zara to entry
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A PROJECT REPORT ON “CONSUMER BEHAVIOUR OF AIRTEL” FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj SUBMITTED BY: Shailendra Kumar MBA III SEM. 0702970003 ROLL NO.: 1 KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY (AFFILIATED TO U.P. TECHNICAL UNIVERSITY‚ LUCKNOW) 2 CONTENTS ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY INTRODUCTION
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Infuence factors 18 Preference Factors 18 Conclusion 18 Recommendations 19 Questionnaire 20 Bilbiography 23 Executive Summary Research Objectives To keep apace of consumer attitudes towards mobile services and innovations‚ the group conducted a research to better understand the buying preferences of the consumers. The study focused on the following: * Understanding the various factor the influence the buying decision of mobile user. * Determine the type of mobile devices used
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to the problem of obesity‚ consumer concern over sugar levels in the diet is propelling a worldwide trend towards cutting down on sugar. The world is turning‚ instead‚ to artificial sweeteners and substitutes. The market for sugar substitutes is being fuelled globally by new-age beverages‚ dairy products‚ salad dressings and snack foods at one end and diabetic specific consumables at the other end. India is the second largest producer of sugar and its largest consumer in the world – much of it
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Preliminary Decisions 5 Questionnaire Design 7 Analysis and Output Sheets-Crosstabs 10 Major Findings 27 Conclusion 27 Executive Summary This report is a detailed analysis of the laptop buying behaviour of students in Symbiosis InfoTech Campus‚ Hinjewadi Pune. There are multiple laptop brands making their foray into the market‚ offering varied configurations‚ prices‚ features and deals. The report examines these key local trends‚ with an emphasis
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Consumer behavior Soft drink – Thums Up Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up‚ Limca‚ Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993‚ the market took a decisive shift in favour of these MNCs and over the years Coca-Cola and Pepsi have
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Key Questions 1. Comparing to other fashion retail companies‚ what is ZARA’s competitive strategy? • Speedy response to consumer needs Zara guarantees that its stores are able to carry clothes that the consumers want at that time. Zara can move from identifying a trend to having clothes in its stores within 30 days. That means that Zara can quickly identify and catch a winning fashion trend than other competitors. . ‘Fast fashion’‚ it brings customers in to stores to see what is new‚ what
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content 1 Background 1 2 Motivation and Value 2 2.1 Attributes 2 2.2 Outcomes 2 2.3 Values 3 3 Reference group 3 3.1 Aspiration reference group 3 3.2 Informal group 4 4 Culture and consumption 5 4.1 Supranational culture 5 4.2 National culture 5 4.3 Subculture 5 4.3.1 Family 6 4.3.2 Language 6 5 Conclusion 6 1 Background Social networking has brought a great change in to the way people build relations with others. These sites are online platforms
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