CHAPTER.1 INTRODUCTION Consumer behavior is the favorableness and un-favorableness of customer about the product. It expresses the relationship between customer expectation towards the product and product’s specification to resolve customer needs. Customers will always prefer for the low priced quality goods so company has to satisfy these needs of the customer to retain existing customers and to gain some new customers. 1.1 DEFINITION FOR CONSUMER BEHAVIOUR * The process by which
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background: Apple is an American multinational corporation that manufactures‚ designs‚ markets and sells mobile communication and media devices‚ digital music players‚ personal computers‚ consumer electronics and softwares and provides related services. The company’s variety of products such as Ipod music player‚ which has been an experience for Apple in dramatic growth since 2001‚ Ipad‚ Imac‚ Apple TV‚ professional software support and application through Itunes store‚ IBooks store‚ Apple Store‚ compatible
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THE STUDY ON THE CONSUMER BRAND PREFERENCES OF FINANCIAL PRODUCTS WITH SPECIAL REFERENCE TO PROFESSIONALS IN COIMBATORE 1. Ms. Avani Shah and Dr. Narayan Baser (2012) in this paper studies the investor preference in selection of mutual fund and measures the fund sponsor quality. After the survey of 305 mutual fund investor and analyzing the results to one way ANNOVA they come to the conclusion that Funds reputation‚ Withdrawal facilities‚ brand name‚ Sponsor’s past performance in terms of risk
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It is not difficult to enter the industry because the entry barriers are high. Threat of new entrants to Apple is low because it may affected by magnitude of entry barriers‚ such as 1. Advanced technologies requirements Advanced technologies make new competitors more difficult to enter the market which Apple enjoys a slight advantage here because of Apple have a lot of experience in creating software and hardware. New competitors have to develop those technologies before effectively competing
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aims to decipher how effectively Coca Cola Company has leveraged consumer behaviour in India. We have considered the challenges that India poses for the marketing of globally produced FMCGs (fast moving consumer goods) followed by observation of how the marketing of Coca Cola has been tailored for the Indian context and on its relative successes. Cultural Factors: Culture is the fundamental determinant of a person’s wants and behaviour (Philip Kotler). India has always been known for its cultural
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* Name : Ashu Kapoor * Enrollment No. : A2028711170 * Course : BJ&MC 2nd semester * Guide: * Institute: Amity School of Mass Communication. TERM PAPER TOPIC : APPLE ACKNOWLEDGEMENT I would like to express my greatest gratitude to the people who have helped & supported me throughout
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Apple Case Discussion Notes: 1. What‚ historically‚ has been Apple’s competitive advantage? - Innovation. They were the first ones to create a personal computer‚ first to capitalize on the MP3 movement‚ first to create the tablet computer. They have the first mover advantage in their efforts. - First mover strategy of being the first company to do something - A case can be made for efficiency with their quick turnaround of product updates 2. Analyze the personal computer industry. Are
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1) Define and compare the business models and areas of strength of Apple‚ Google‚ and Microsoft. A) Microsoft’s business model is operating systems which 95%of all computers use worldwide. The strengths for Microsoft are that they are still the leader in PC operating systems and desktop productivity software. But has failed miserably with regards towards smartphone hardware and software‚ mobile computing‚ cloud-based software apps; its internet portal B) Apple’s business model mainly focuses
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Creation of Apple Corporation Technology is the world’s leading industry today because of the fact that it has changed society in every field. Well‚ why has computer technology prospered through recent years? The answer is very simple‚ Apple Inc. Apple products have a significant impact on our society due to their stellar design and unique shape‚ their durability‚ and their many creative applications. Apple computer was founded on April 1st‚ 1976 by Steven Jobs‚ and Steven Wozniak. Apple ’s revolutionary
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Apple Inc. Written by John Smith August 2011 Table of Contents Abstract 3 Company History 4 Current Financial Health 5 Stock Performance 7 Bonds 11 Conclusions 12 Works Cited 13 APPENDIX I: APPLE’S SELECTED FINANCIAL DATA 15 APPENDIX II: APPLE’S CONSOLIDATED STATEMENTS OF OPERATIONS 16 Abstract Apple Inc. (Apple) is an American corporation that specializes in consumer electronics and software. Founded in 1976‚ it is difficult not to see their products anywhere
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