CONTENTS Task 1 – Promotion Plan 1.1 Objective/s. P 02 1.2 Product. P 02 1.3 Target Market. a) Target Market Choice b) Demographics c) Cultural Considerations P 03 1.4 Promotional Technique/s a) Effectiveness b) Financial Performance c) Objectives P 05 1.5 Action Plan P 07 1.6 Policies and Procedures a) Legislative b) Ethical c) Security P 08 1.7 Roles and Resposibilities P 10 1.8 Special Skills / Technology P 11 Promote products and services to international
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Product Strategy The product itself is the core of the brand equity‚ the design of a product able to fully meet the needs of the consumers‚ is a prerequisite for success in marketing. The design‚ manufacture‚ market‚ sales‚ transportation and services of product ‚ contains a strong‚ powerful and unique brand associations.Be able to establish a positive brand image‚ especially the perceived quality of the product is extremely important brand association will often influence consumers’ purchasing decisions
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CONSUMER BEHAVIOR AUDIT The Consumer Behavior Audit is divided into the following sections: MARKET SEGMENTATION A. External Influences B. Internal Influences C. Situational Influences D. Decision-Process Influences PRODUCT POSITION A. Internal Influences B. Decision-Process Influences PRICING A. External Influences B. Internal Influences C. Situational Influences D. Decision-Process Factors DISTRIBUTION STRATEGY A. External Influences B. Internal
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Contents Introduction DSTV brought satellite television to South Africa in 1995 and has been providing quality entertainment to the consumer for over 19 years (Anon C). The market has changed over the years and DSTV continues to satisfy the needs of the consumer as well as remaining innovative with their product (Liesl’s Notes) Societal Marketing Concept The societal marketing concept is “a principle of enlightened marketing that holds that a firm should make good marketing decisions
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INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD INDIA Research and Publications Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead Preeta H. Vyas W.P. No.2007-11-02 November 2007 The main objective of the working paper series of the IIMA is to help faculty members‚ research staff and doctoral students to speedily share their research findings with professional colleagues and test their research findings at the pre-publication stage. IIMA is committed to maintain academic
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CONSUMER BEHAVIOUR REPORT ON “CUSTOMER STAISFACTION Of AIRBLUE’s On Ground Services” TO: Sir Javed Mehmood By Fahad Ali Sheikh airblue’s HISTORY Starting in 2004‚ airblue’s fleet of next-generation Airbus A320 aircraft will offer world-class travel to many cities within Pakistan. Led by a team with decades of experience in the industry‚ airblue embodies a new era in passenger air travel. Airblue has integrated unique innovations to ensure security
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Research Articles Impact Of Sales Promotion On Buyers Behaviour: An Empirical Study Of Indian Retail Customers Gopal Das Lecturer‚ NSHM Business School‚ Kolkata Dr. Rohit Vishal Kumar Reader‚ Xavier Institute of Social Service‚ Ranchi Abstract In the Global Context of open market economics of today‚ the consumer has become the king. He operates through his autonomous power. He enjoys a lot of freedom in his purchase decision. A consumer is in a position to influence the manufacturer or marketer
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This report will outline the most relevant behavioural characteristics of online consumers and examine the ways they find‚ compare and evaluate product information. Comparison of the newly collected survey data with the existing consumer behaviour theory resulted in detection of a number of issues related to a specific consumer group. The purpose of this report is to translate these findings into a set of implementation activities on strategic and technological level. Execution of these recommendations
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KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY INSTITUTE OF DISTANCE LEARNING THE EFFECT OF ADVERTISING ON CONSUMER BEHAVIOUR: A CASE STUDY OF MTN GHANA BY GEORGE KWESI NARTEY (B.A) A THESIS PRESENTED TO THE INSTITUTE OF DISTANCE LEARNING‚ KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY‚ KUMASI‚ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE COMMONWEALTH EXECUTIVE MASTERS IN BUSINESSADMINISTRATION (CEMBA) DEGREE MAY‚ 2010 1 CERTIFICATION
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CHAPTER 1 Consumer Behaviour and Marketing Strategy Marketing Strategy The combination of product‚ price‚ distribution and promotion most suited to a particular group of consumers. Consumer Behaviour A discipline dealing with how and why consumers purchase (or do not purchase) goods and services. Learning to anticipate consumer behaviour is the key to planning and managing in today’s ever-changing marketing environment. Influences on consumer behaviour (understanding) Purchase and
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