RA ONE- The extra-ordinary sales promotion by SRK I ’ve often heard people say‚ film-making is nothing short of a gamble. And as any gambler will tell you‚ you ’ve got to gamble huge to triumph huge. Going by this logic‚ Shah Rukh Khan is The Supreme Gambler of the year. What ’s at stake‚ beside the big money invested in RA.ONE of course‚ is a dream‚ a vision‚ an aspiration to make a film which appeals to kids and kids at heart. In short‚ attempt a film that appeals to the universal audience
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planet behind the Bible and the Dictionary. There are 357 Holmes Societies around the world and thousands of dedicated Websites. Stories featuring Sherlock Holmes have been translated into 84 languages so far. As part of my study of this brand’s consumer base‚ I have taken two modern renditions of this age-old brand: namely‚ a series of movies starring Robert Downey Jr. and the
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“To Study the Consumption Pattern of Bottom of Pyramid Group in Noida and Recommend a Product based on the Analysis” (A Consumer Behavior Assignment) Submitted to: Submitted by: Ms. Mamta Mohan E – 38 to E - 55 CB Group: 3 [pic] Amity Business School Noida List of Team Members: 1. E38 Pradeep Kapil 2. E40 Arpit Shukla 3. E41 Sagar 4. E42 Ankit Rajvanshi 5. E43 Vishal Sishodia 6.
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lives. It is embedded in everything we do. From the clothes we wear to the websites we click on‚ to the ads we see. SOME DEFINITIONS: “Marketing is the process of discovering and translating consumer needs and wants into products and services specifications‚ creating demand for these products and services and then in turn expanding this demand.”
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of a promotional mix as without this you could have the best product at the best price but you will never generate any sales. Businesses need to make use of various above and below the line promotions to sell their products. (I have found a quote that backs up my views on the promotional mix and gives another basic insight for its implicational meaning) (The combination of personal selling‚ public relations‚ advertising‚ sales promotion‚ sponsorships‚ direct mail‚ and trade shows that are utilized
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analysis of consumer behavior and satisfaction. Marketing is the widest term and can not be learnt in few days or years‚ many of the organizations before appointing the sales executives‚ check the ability of the candidates who are capable to sell the products/services‚ but still many of organizations fail in following their sales and loose grip on the market. If at all the organization can take a use of one such tool which can help in finding out the weaker section in their sales and in the services
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defined as a cognitive processing strategy where a consumer relates message information to his or her self structure (Burnkrant and Unnava 1995). From this perspective‚ the self represents a frequently-used construct in memory that aids the elaboration of encoded information. Hence‚ self-referenced information is more easily associated with previously stored information. A general definition of consumer involvement refers to the level of perceived personal importance‚ interest or relevance evoked by a
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concernd with sales and customer satisfaction only. Though it is true to certain extent‚ yet marketing is not simply concerned with sales and profit maximization. In fact depending upon the type or stage of demand the marketing task would differ. The study is based on sales and distribution techniques with a special ref. of L.G. electronic product. To know the influences of the techniques of sales and distribution it is important to prepare a study which provides the result of the better sales and distribution
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PROJECT REPORT BUSINESS RESEARCH METHODOLOGY EXECUTIVE SUMMARY The research report includes my research about Pizza Hut to analyze the consumer behaviour and the preference towards a brand. In this research I conducted a customer analysis in which I asked the customers their preferences regarding their eating habits as well as factors that promote them to select a particular place for eating out. I also asked them their
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competitors would be the most suitable to present the impact of microenvironmental forces on Heineken’s marketing activities. Competitors are those who serve the same target market with identical categories of products and services that are considered as reasonable substitutes by consumers. In today’s competitive market‚ if a company fails to satisfy its customers while its competitors are able to do so; its business is inevitably willing to have big lost. Hence‚ it is a survival issue to a company
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