A PROJECT REPORT ON “ A STUDY ON CUSTOMER SATISFACTION AT SHRI GANPATI HONDA (TWO WHEELER) IN BHOKARDAN” SUMITTED BY ABRAR K. SHAIKH GUIDED BY Prof. Miss. RUCHITA RAMANI SUBMITTED TO IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF DEGTREE OF MASTER OF BUSINESS ADMINISTRATION (MBA) AFFILIATED TO UNIVERSITY OF PUNE. THROUGH ASM’s Institute of Professional Studies Pimpri‚ Pune – 411018. Batch (2012-14) ACNOWLEDGMENT The sense of contentment and elation that accompanies
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The Study of Consumer Behavior MKT 6510 Does Gender Affect Product Color Preference and Will a Person Choose Differently Due to His or Her Environment? Final Report Executive Summary Businesses are generating an extra profit by exploiting a simple standard in society: gender specific colors. One product is offered in both feminine and masculine colors in order to boost sales for each gender class. It is questionable then
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INTRODUCTION Smartphone: A smartphone is a mobile phone built on a mobile operating system‚ with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players‚ low-end compact digital cameras‚ pocket video cameras‚ andGPS navigation units to form one multi-use device. Many modern smartphones also include high-resolution
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Self-referencing (SR) is defined as a cognitive processing strategy where a consumer relates message information to his or her self structure (Burnkrant and Unnava 1995). From this perspective‚ the self represents a frequently-used construct in memory that aids the elaboration of encoded information. Hence‚ self-referenced information is more easily associated with previously stored information. A general definition of consumer involvement refers to the level of perceived personal importance‚ interest
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to information and brings people together from different places. The galloping development of technology has no doubts bringing benefits to average people’s life. Diverse high-tech gadgets applying the latest technologies therefore have emerged. Consumers integrate those high-tech gadgets into their daily life. Nowadays‚ high-tech gadgets are an integral part of the life of mankind. Smartphone is one of the most distinguished technological gadgets in the digital era. It is a mobile phone that
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their product‚ although everyone knows the ill effects of smoking to human health. Out of curiousity‚ teenagers tend to waste time and money just to fill in their inquisitive minds with “how to smoke cigarettes”‚ instead of concentrating on their studies. They forget the risk they are putting into their health‚ thinking that a small ounce of happiness is enough to cover up their flaws and shortcomings. Big things do come from small things. When forming a habit‚ constant practice leads to permanent
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a figure to explain the motivation process 2. Discuss the statement “marketers don´t create needs; needs pro-exist marketers.” Can marketing efforts change consumers’ needs? Why or why not? Can marketing efforts arouse consumer needs? If yes‚ how? 1 Marketers do not create needs‚ though in some instances they maymake consumers more keenly aware of unfelt needs. The tact that many new products take illustrates that marketers often do not recognize or understandconsumer needs and that they
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products designed for surfers‚ general beach goers‚ skateboarders and the fashion conscious. Comprehensive characteristics of this market are difficult to pinpoint‚ however‚ it is the assumption that the majority of consumers are males and females aged between 12 and 35 years of age. Consumer Need: Social Image Need - the most important need satisfied by Billabong 1.3 CURRENTLY SOLD In the mid 1980’s‚ just over ten years since the birth of Billabong‚ the successes of the small Australian brand were
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about 3% in 2008‚ due to the financial crisis worldwide. ( Bain and Company’s luxury goods worldwide market study). Some of the most Luxurious Countries included : >> U.S.A >> Japan >>Taiwan >>Germany >>Italy >>France >>U.K >>Brazil >>Spain >>Switzerland According to the study conducted‚ the above markets constitute about 80% of the global markets. High End Product Brands We know some consumers buy luxury brands because they are called ‘Luxury Brands’. Be it status‚ badge value‚ or a desire to feel
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publication on the planet behind the Bible and the Dictionary. There are 357 Holmes Societies around the world and thousands of dedicated Websites. Stories featuring Sherlock Holmes have been translated into 84 languages so far. As part of my study of this brand’s consumer base‚ I have taken two modern renditions of this age-old brand: namely‚ a series of movies starring Robert Downey Jr. and the
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