Introduction …..……………………………………………………….. Page 3 Nike history ….………………………………………………………... Page 3-4 Marketing ….…………………………………………………………. Page 4-6 Nike factories ………………………………………………………….. Page 6 Nike financial results ………………………………………………….. Page 7 SWOT analysis …………………………………………………………. Page 8 Conclusion ……………………………………………………………… Page 9 Bibliography…………………………………………………………….. Page 10 Nike – Just do it Today Nike is a multinational corporation and also the leading
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Consumer behavior Soft drink – Thums Up Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up‚ Limca‚ Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993‚ the market took a decisive shift in favour of these MNCs and over the years Coca-Cola and Pepsi have
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Nike (NKE) In the 1950’s‚ Bill Bowerman‚ a track and field coach at the University of Oregon‚ began cobbling shoes for his runners. Bowerman and one of his runners Phil Knight formed Blue Ribbon Sports and sold shoes for Tiger shoes in 1964. While Knight was selling the shoes‚ Bowerman was ripping them apart to see how he could make them lighter and made his runners test his improved shoes. Their first full-time employee‚ Jeff Johnson‚ was an early designer of shoes and came up with the name Nike
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NIKE - Organisational Changes NIKE‚ Inc. (NYSE: NKE) announced today that Charlie Denson‚ NIKE Brand President since 2006 and a 34-year veteran of the brand‚ will retire in January 2014. In conjunction with Denson’s decision to retire‚ the Company also announced strategic changes in its executive management team as part of the Company’s long-term organizational strategy to align the business to continue to drive growth. The changes reflect the Company’s focus on the consumer by accelerating innovation
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CONSUMER BEHAVIOUR: THE ROAD TO EFFECTIVE POLICY-MAKING 1. INTRODUCTION: WHAT IS CONSUMER BEHAVIOUR? Have you ever told yourself that you should make an effort to be more physically active? Have you ever been determined to eat healthier or drink fewer fizzy drinks? Have you vowed to buy only organic or fair trade products? Did you ever promise to yourself that next time you’ll throw your empty soft-drink can into the recycling bin? And do you think about recycling while on holidays or
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CONSUMER BEHAVIOR STUDIES. CONSUMER BEHAVIOR: Consumer behaviour is the study of when‚ why‚ how‚ and where people do or do not buy a product. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the buyer decision making process‚ both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people’s wants. It also tries to assess influences on the
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St. John’s University Student Managed Investment Research Equity Research NIKE (NKE) April 4‚ 2004 Recommendation: Sector: Industry: BUY Consumer Cyclical Footwear 76.64 78.56 49.60 263.12M .80 20.17B 10‚697M 21.66% $94.85 Price: 52 – Week High: 52 – Week Low: Shares Out (mil): Dividend: Market Cap: 2003 Revenue: Project EPS Growth: 2005 Target Price: Highlights Rudy Dermesropian rdermes@hotmail.com Jason A. Drago Jdrag636@stjohns.edu Gintare Grigaite Gintare.grigaite01@stjohns.edu
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AN OBJECTIVE CASE STUDY FOR NIKE COMPANY Present to The Faculty of the Department of Commerce Raffles International College Ho Chi Minh City In Partial Fulfillment of the Requirements For Management Theory and Application By Vu Nhat Nam (Kelvin) Ho Thanh Chung (Andy) CASE STUDY 1 NIKE COMPANY VU NHAT NAM (KELVIN) HO THANH TRUNG (ANDY) Table of Contents I. Introduction……………………………………………………..pp. 3 II. Objective case question 1 Explain Centralized vs. Decentralized Organizational
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Introduction Consumer behaviour is defined as the behaviour that consumers display in seeking‚ purchasing‚ using‚ evaluating and disposing of products and services that they expect will satisfy their personal needs. Consumer behaviour includes how consumers think (their mental decisions) and feel‚ and the physical actions that result from these decisions (the purchase). [7] Abraham Maslow’s "hierarchy of needs" theory identifies the higher-order needs (ego needs and self-actualisation) and lower-order
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Nike Case Analysis Prepared for Consumer Behavior Introduction Nike is the largest seller of athletic footwear and athletic apparel in the world with subsidiaries in over 200 countries across the world. It is a company that was founded by Phil Knight in the 1960’s‚ who was a talented middle-distance runner from Portland. He approached the Onitsuka Co. in Kobe‚ Japan‚ and persuaded the manufacturer of Tiger shoes to make
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