of study was the buying behaviour of Generation Y consumers in Northern Ireland in relation to fashion goods. Electronic databases were searched to find Journals which were relevant to the topic area being studied. Business source premier and Sage were the two Databases used in this instance. The keywords used to find relevant journals were ‘Bricks and Mortar’‚ ‘Click’‚ ‘Generation Y’‚ ‘buying behaviour’ and ‘fashion goods’. 5 relevant Journals were found in relation to the topic of study. There
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Consumer Case Law Consumer Case Law Component B – Consumer Case Law Report (10%) Case Law One 1. Legal citation Smythe v. Thomas (2007) NSWSC 884 2. Elements of the offence In the 2007 case of Peter Smythe v Vincent Thomas‚ the Defendant Thomas listed a Wirraway Australian Warbird aircraft for sale‚ with a starting bid of $150‚000‚ even though Thomas thought the aircraft was probably worth around $200K to $250K. With 20 seconds remaining‚ Smythe made a bid on the aircraft‚ in accordance
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followed by supermarkets (100 per cent) and hypermarkets (75-80 per cent). Further‚ it estimates the organised segment to account for 25 per cent of the total sales by 2011. Shopping in India has witnessed a revolution with the change in the consumer buying behaviour and the whole format of shopping also altering. Industry of retail in India which has become modern can be seen from the fact that there are multi- stored malls‚ huge shopping centres‚ and sprawling complexes which offer food‚ shopping‚ and
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shopper wants to visit. In the Indian context where the shopper does not have much variety in store format‚ the type of store is recognized by the kind of product the store deals in it or the location of store from the residence of consumer or many other factors. The study is an attempt to understand this behavior of the shopper. The shoppers are explored for the primary reasons for choosing a store. Store choice and patronage has been widely studied across the world. This phenomenon has gained significance
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Customers may not necessarily the same as consumers. Consumers go through a five-stage decision-making process in any purchase. It includes need recognition & problem awareness‚ information search‚ evaluation of alternatives‚ purchase‚ and post purchase evaluation. Clearly the buying process starts a before the real purchase has been made and evaluation continues long after buying a product. Need recognition & problem awareness:-the first process in the decision making process is need recognition
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Abstract…………………………………………………………………………………………………8 Chapter 1 – Introduction………………………………………………………………………9 1.1 Background of Research…………………………………………………………………………… 1.2 Scope of the Study………………………………………………………………………………… 1.3 Research Objectives………………………………………………………………………………… 1.4 Research Hypothesis………………………………………………………………………………… 1.5 Limitations of the Study…………………………………………………………………………… 1.6 Research Structure………………………………………………………………………………… Chapter 2 – Literature Review……………………………………………………………12 2.1 Introduction………………………………………………………………………………………
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IJEMR – November 2011-Vol 1 Issue 6 - Online - ISSN 2249 – 2585 - Print - ISSN 2249 - 8672 A Study on People’s Preferences in Investment Behaviour *N. Geetha **Dr. M. Ramesh *Research Scholar‚ Dept. of Business Administration‚ Annamalai University. **Associate Professor‚ Dept. of Business Administration‚ Annamalai University‚ India. ABSTRACT There are a lot of investment choices and one must select the most appropriate one. The person dealing with the planning must know all the various investment
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G.J. C.M.P.‚ Vol. 2(4):98-107 July-August‚ 2013 ISSN: 2319 – 7285 ONLINE CONSUMER BEHAVIOR: AN EXPLORATORY STUDY Namita Bhandari* & Preeti Kaushal** *Panjab University‚ Chandigarh‚ India **Chitkara University‚ Punjab‚ India Abstract Online shopping is gaining momentum in India. With internet penetration improving in the country‚ smart phones becoming affordable and lifestyles becoming hectic‚ the way people used to shop are changing. Also with a huge chunk of young and working population
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INTRODUCTION Consumer behaviour can be defined as "the acts of individuals directly involved in obtaining and using economic and services‚ including the decision process that precede and determine these acts." (Engel et al‚ 1968‚ p 5) Buyer behaviour refers to "the acts of individuals directly involved in the exchange of money for economic goods and services and the decision process that determined these act. "(Engel et al‚ 1968‚ p 5). Both consumer and buyer behaviour differ amongst
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A PROJECT ON “A STUDY ON CONSUMER PREFERENCES FOR McDonalds” SUBMITTED TO: SUBMITTED BY: Professor Bhavya Pandya-07 Dr. Sadia Samar Ali Ranjan kr. Mishra-57 DECLARATION We hereby declare that the project work entitled “CONSUMER PREFERENCES OF MC DONALD IN DELHI/NCR” submitted to the JK BUSINESS SCHOOL‚ is a record of an original work done by me under the guidance
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