CASE STUDY- Swishflow Ltd:- Hiring Salespeople Summary The Case is about a company manufacturing and making company durables like fans and water purifiers for household consumers and commercial firms. The head office is located in Mumbai. According to Mr. Sunil Kumar‚ the Sales Manager of Swishflow ltd‚ there is a lack in the staffing process. The company decided to recruit 5 Salesperson to cover major metros and cities of Maharashtra. Advertisements were given in local newspaper. Marketing
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Consumer Report 1 Consumer Union & Consumer Report Sim Yi’en Evynn MT219 - 26 Consumer Report 2 There are five consumer buying decision processes and they are problem recognition‚ information search‚ evaluation of alternatives‚ purchase decision and post-purchase evaluation. In my opinion‚ Consumer Reports information most impact information search. Information search involve two aspects of information search‚ the internal search and external search. As to how Consumer
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The term Consumer can be referred to an individual or a group of people‚ such as tourists. The process of analyzing such bodies is very important‚ so as to get certain estimations about the new or ongoing businesses progressions. Tourist consumer behavior is an occurrence which can be described and explained in many different forms such as the observation of decision making‚ purchasing patterns and habits of the general public (Yadin‚ 2002). Another more self-explanatory explanation is the study
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1 Executive Summary Consumer behaviors vary between different countries and market structure. This report seeks to uncover the underlying factors behind some of the biggest consumer markets‚ Australia‚ Hong Kong and China. Demographic characteristics largely affect by social and value trends such as consumption culture‚ gender roles and demand for certain goods and services. The existing relationship between these factors would be analyzed and discussed further. From an analysis of the distinct
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Indian Cab Industry Consumer Survey 1. What is your age group? Mark only one oval. Under 20 Years 2135 Years 3650 Years 50 + Years 2. What is your gender? Mark only one oval. Male Female 3. What is the Highest Level of Education that you have obtained? Mark only one oval. High school College level Graduation Level Post Graduation Level 4. What is your Martial Status? Mark only one oval. Married Single 5. What is your current city of residence? Mark only one oval. Mumbai Delhi NCR
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Upon the research we gained through our survey the average customer spends 15 minutes in GNC. With the average size of a GNC store is 1400 square feet this means that the average customer is looking through the store at an average of 100 square feet a minute. The main thing to look at with that information would be the retail format and retail mix strategy. The retail format of GNC is that they have various types of products and place them in categories such as weight loss‚ extracts‚ vitamins
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KEY EXTERNAL FACTORS |WEIGHT |RATING |WEIGHTED SCORE | | |Opportunities | | | | |1. Population of children had increase. |0.05 |3 |0.15 | |2. Standard of socialization has increase. |0.20 |4 |0.80 | |3. Career opportunity.
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satisfy and improve anew products or services. Market could be customers‚ consumers‚ business‚ group or a mixture of many and individuals. Here‚ I choose 5 stars Hotels to be segmented‚ which are Hyatt Hotel and Kingsbury Hotel. The market can be segmented into several categories such as demographic‚ psychographic‚ geographic and behavioral. My research focuses on these four divisions for two hotels. Moreover‚ I did survey questionnaire to analysis and compare the customer needs for the hotels based
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Marketing Survey Dettol Liquid Handwash Survey Product : Dettol liquid Handwash Product Price : Rs 59 /- (Pump Pack) Consumer occupation : Housewife Following is the questionnaire followed to take up the survey: Neha: Who makes the decision to buy this product? Kamal: I make
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COLLECTION 5 5.3A QUESTIONNAIRES 5 5.3B SEMI-STRUCTURED INTERVIEWS 6 5.4 SAMPLE SIZE 6 6.0 ACCESS & ETHICS 7 7.0 TIMESCALE 8 8.0 RESOURCES 8 9.0 APPENDIX 8 10.0 BIBLIOGRAPHY 9 1.0 WORKING TITLE Celebrity Endorsement‚ its impact on Consumer Behavior: An Adidas Case Study 2.0 BACKGROUND & JUSTIFICATION Research into the world of celebrity advertising sprang from the modern day phenomena of celebrity culture and the total incomprehension of its extent until I became a victim to celebrity
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