Preliminary Decisions 5 Questionnaire Design 7 Analysis and Output Sheets-Crosstabs 10 Major Findings 27 Conclusion 27 Executive Summary This report is a detailed analysis of the laptop buying behaviour of students in Symbiosis InfoTech Campus‚ Hinjewadi Pune. There are multiple laptop brands making their foray into the market‚ offering varied configurations‚ prices‚ features and deals. The report examines these key local trends‚ with an emphasis
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Analysis of consumer perception towards aesthetic surgery In context‚ a man’s perception will affect his decision to purchase aesthetic surgery from a particular business. Perception is defined as the process by which an individual selects‚ organizes and interprets stimuli into a meaningful and coherent picture of the world (Quester et al.‚ 2014). Perception is an internal influence that affects consumer buying behaviour. (Figure 1). Figure 1: Perception is one of many internal influences that
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1 3. Conceptual Framework 2 a. Engaging with Social Networking Sites b. Attitudes and behaviour towards social networking sites c. How people use social networking sites 4. Research Strategy 4 5. Methodology 7 6. Conclusion 8 7. References 9 Research Topic Understanding behaviours and attitudes towards Social Networking Introduction The fast development of social networking that has been detected over the last 2-3
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Consumer behavior Soft drink – Thums Up Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up‚ Limca‚ Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993‚ the market took a decisive shift in favour of these MNCs and over the years Coca-Cola and Pepsi have
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Date Name and Signature of Student PANKAJ BAJAJ Acknowledgement Every endeavour in itself is an impression of the efforts of not only those who pursue it but of those as well who provide guidance and motivation towards its successful completion. Likewise this project bears an imprint of all those who helped me at various stages and it would not be right on my part to miss thanking them. Had it not been for the support and cooperation of my mentor at NUMERO UNO my
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ATTITUDE OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING A Project Presented to University Business School‚ Panjab University CERTIFICATE This is to certify that the Report entitled “Attitude of Indian Consumers towards Online Shopping” has been made for the partial fulfillment of the Marketing course by Bandeep Kaur‚ student of MBA Marketing‚ under my guidance. I confirm that this Report truly represents her work. This work is not a replication of work done previously by any other person and has
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Consumers’ Attitudes towards Mobile Banking in Bangladesh Mohammad Majedul Islam1 and Md. Enayet Hossain2 1 – Lecturer‚ Department of Marketing‚ University of Rajshahi‚ Rajshahi‚ Bangladesh majedul@ru.ac.bd 2 – Professor‚ Department of Marketing‚ University of Rajshahi‚ Rajshahi‚ Bangladesh mehossain@yahoo.com banking. The sample size was not necessarily representative of the Bangladeshi population ABSTRACT as a whole as it ignored large rural population. The aim of this study is to investigate
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19 1 Introduction This report has been prepared to analyse the many elements of EKB’s consumer decision model (as shown in Figure 1.0) in relation to consumer behaviour. The focus of the consumer decision model is to enhance the understanding of the many processes undertaken whilst undertaking a high involvement purchase‚ hence providing a theoretical framework of determining and justifying consumer behaviour. The model was applied in context with our decision to purchase a holiday to Vanuatu‚
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Consumers preference towards the brands GAP and Marks and Spencer This chapter is about research methods which would be used for taking the research further. It forms the basis for the entire approach used ‚ tools of data collection‚ methods. Bryman and Cramer (1990) gave the research model. This model is very useful in understanding the research process and it makes the research more easy and simple to follow and understand. Adapted from: Bryman and Cramer (1990)‚ Research Process 4.2 Research
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The Evolution of Consumer Perception Towards Private Labels Introduction In the 70s private label brands‚ then called "generics"‚ were introduced by many retail chains and outlets (Paché‚ 2007). These products‚ usually packaged in plain homogeneous design with a white background and bold black letters stating the contents‚ and of a generally low quality‚ were issued as a response to the economic downturn in America and Britain‚ the first real recession since WWII. The end of the post war
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