Effect of Sales Promotion Activities on Consumer Buying Behavior SUBMITTED TO: Prof. Sunil bhardwaj Submitted by: DR. AKSHAY TYAGI (08BSHYD0049) AMIT SINGH BISHT (08BSHYD0077) ASHUTOSH KUMAR SHARMA (08BSHYD0160) LAVEENA GUPTA (08BSHYD0839) SUGANDHA CHAWLA (08BSHYD0375) SECTION E DATE 22 DEC 2008 INTRODUCTION Consumer has been playing the key role in the business growth models of all sectors. The change from “Push” to “Pull” strategy has opened up doors for research on
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firms especially Surat and Ahmedabad 4. The number of start-ups and the variety in the kind of start-ups in this region is tremendous. We have met a business man who sells delicious cup-cakes. Our friend owns a store that sells speciality‚ arty products ranging from clothes to pendrives etc.. 5. A lot of locals we have interacted with are not native Gujaratis. There are a lot of people from North India who have made Gujarat their home. The businessmen we met are not natives of this state.
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CONTENTS SR NO | TOPIC | PAGE NO | 1 | INTRODUCTION | 4 | 2 | TYPES | 5 | 3 | ADVANTAGES AND DISADVANTAGES | 8 | 4 | LIFE INSURANCE IN INDIA | 10 | 5 | LIST OF INSURER | 11 | 6 | TOP 10 PRIVATE INSURANCE COMPANIES IN INDIA | 12 | INTRODUCTION Life insurance is a contract between an insurance policy holder and an insurer‚ where the insurer promises to pay a designated beneficiary sum of money (the "benefits") upon the death of the insured person. Depending on the contract
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IJRFM Volume 1‚ Issue 2 (June‚ 2011) (ISSN 2231-5985) STUDY OF CONSUMER BUYING BEHAVIOR TOWARDS BIKES Omesh Chadha* Abstract In this era of cut throat competition‚ no company can even survive in the market place without knowing its products strengths and weaknesses‚ opportunities and threats. It has to fortify itself against threats from the environment and exploit its strengths or increase profits. And in order to do so‚ the company has to conduct regular surveys to know the customer’s opinions
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1. A good way to reduce the cost of your car‚ home‚ and health insurance is to: a. Raise the deductibles on your policies b. Reduce your coverage to the minimum c. Keep your auto and home policies with different companies d. Suspend your coverage for a limited time 2. The four documents you must have to protect your family are: a. A will‚ an irrevocable trust‚ an advance directive‚ and a durable power of attorney b. A will‚ a living revocable trust‚ a durable power of attorney‚ and an advance
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Allen’s Confectionary Select an issue or product that relates to consumer and organizational behavior. The issue that has been selected is that when wanting to indulge in a sweet treat‚ it is difficult because a majority of products on the market are high in sugar‚ preservatives‚ colorings etc. A product line that has changed its products to suit the demand for a healthier option is Nestle‚ who have reduced sugar‚ fat and artificial colors in their product lines. Pick a marketing concept from Chapter
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ATTITUDE AND BEHAVIOR OF RURAL CONSUMERS TOWARDS BRANDED FMCG PRODUCTS Dissertation Submitted To PUNJAB TECHNICAL UNIVERSITY‚ JALANDHAR IN THE FULFILMENT OF THE REQUIREMENTS FOR THE DOCTOR OF PHILOSOPHY IN BUSINESS MANAGEMENT Under Guidance of DR. K.N.S.KANG Director‚ Punjab College of Technical Education‚ Ludhiana Submitted by: SUKHJINDER BARING PUNJAB COLLEGE OF TECHNICAL EDUCATION‚ BADDOWAL‚ LUDHIANA CERTIFICATE This is to certify that the thesis/dissertation entitled
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1. Product/Brand: Revlon Super Lustrous Lipstick 2. Source of advertisement: CLEO magazine December Issue 3. Objective of advertisement/Key message: * To gain attention to their new product * To portray a new image to Relvon: Lust * To encourage customers to make purchase of the new product 4. Target Audience: * Attached young ladies * Woman who uses reliable and healthy cosmetics products 5. Short Description of theories/ concepts chosen and application:
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One Gillette success‚ Right Guard Deodorant‚ was market leader in the 1960’s. Right Guard was one of the first Aerosols‚ and it became a family product which was used both by men and women. However‚ the product has not changed although the deodorant market has become fragmented with the introduction of antiperspirants‚ various product forms and applicators‚ and many different scents. As a result‚ Gillette slipped to third position in deodorant sales behind P & G and Colgate—Palmolive. An even more
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Chapter 10 – Products and Services for Consumers Discussion Questions 1. Define the following terms and show their significance to international marketing: Product diffusion Innovation Product Component Model Green marketing Quality Homologation Global brands 1. Debate the issue of global versus adapted products for the international market. A recurring debate exists relative to product planning and focuses on the question of standardized products marketed worldwide versus differentiated
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