Infuence factors 18 Preference Factors 18 Conclusion 18 Recommendations 19 Questionnaire 20 Bilbiography 23 Executive Summary Research Objectives To keep apace of consumer attitudes towards mobile services and innovations‚ the group conducted a research to better understand the buying preferences of the consumers. The study focused on the following: * Understanding the various factor the influence the buying decision of mobile user. * Determine the type of mobile devices used
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Purchasing life insurance is a widely accept money management approach in United States. People are willing to buy life insurance to avoid paying inheritance tax and financial hardship for families due to their death. It has been found that life insurance industry‚ being a financial intermediation‚ has contributed significantly to economic growth over a 30-year period (USAID‚ 2006) in USA. However‚ a research by Standard & Poor’s (S&P) (Gaskel‚ 2011) has drawn attention‚ which shows that
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INTRODUCTION Life Insurance is a contract between two parties‚ an insurer and an insured‚ where the insurer agrees to pay a designated amount upon the death of the insured for a premium. HISTORY The history of life insurance industry dates back to year 1818‚ in which the first Indian Life Insurance company‚ Oriental Life Insurance Company was started. In 1928‚ the Government of India enacted the Indian Insurance Companies Act which was later modified in 1938 (Insurance Act‚ 1938) to protect
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I. 5 Reasons why new products fail 1. A Lack of Resources - Resources have a funny way of disappearing when you most need them. If we are talking about human resources then you will find that your team members end up stretched and pulled all over the place once the work starts to pick up in earnest. In terms of other resources such as office equipment‚ it can be important to plan well ahead and order anything you are going to need a long time before you actually need it. 2. Project Plan Ignored
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FINDINGS & SUGGESTION Some type of agent network is must. As insurance customers rely on personal interactions and a need a high level of service that can be very well maintained by these types of rural agents. The distribution channel need to be improved and new ideas and people are need to be discovered those can work as an insurance agents. The Gram Pradhan‚ doctors‚ school teachers‚ mandi samiti etc. may be good agents for this purpose. Villagers have high trust in banks and post office
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Date Name and Signature of Student PANKAJ BAJAJ Acknowledgement Every endeavour in itself is an impression of the efforts of not only those who pursue it but of those as well who provide guidance and motivation towards its successful completion. Likewise this project bears an imprint of all those who helped me at various stages and it would not be right on my part to miss thanking them. Had it not been for the support and cooperation of my mentor at NUMERO UNO my
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customers with distributors. eGrocery.com is an online portal available 24 X 7 to the internet friendly customers. It is a virtual online market place facilitating easy buying and selling of groceries. eGrocery.com aims to tap the growing Indian consumer goods market. eGrocery.com plans to start with its presence in six major cities in India namely Delhi‚ Mumbai‚ Kolkata‚ Chennai‚ Bangalore‚ Hyderabad and then increase its regional base to more cities in India. This business plan talks about
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California Credit Life Insurance Case Study The California Credit Life Insurance was incorporated in Los Angeles in 1971. This insurance company’s product line includes various types of insurance such as health‚ professional‚ automobile‚ liability‚ pension‚ and retirement programs‚ commercial packages‚ and other related financial services. Within this company‚ there are 15 regional offices and 230 sales representatives. The salesforce contains about 1/3 female. The company seems to be facing serious
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Introduction Consumer behaviour is defined as the behaviour that consumers display in seeking‚ purchasing‚ using‚ evaluating and disposing of products and services that they expect will satisfy their personal needs. Consumer behaviour includes how consumers think (their mental decisions) and feel‚ and the physical actions that result from these decisions (the purchase). [7] Abraham Maslow’s "hierarchy of needs" theory identifies the higher-order needs (ego needs and self-actualisation) and lower-order
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This is the stage of low growth rate of sales as the product is newly launched in the market. Monopoly can be created‚ depending upon the efficiency and need of the product to the customers. A firm usually incurs losses rather than profit. If the product is in the new product class‚ the users may not be aware of its true potential. In order to achieve that place in the market‚ extra information about the product should be transferred to consumers through various media.The stage has the following characteristics:
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