OF BUSINESS AND MANAGEMENT SEMESTER 4/ YEAR 2 BBGP4103 CONSUMER BEHAVIOR MATRICULATION NO : 880720125679001 IDENTITY CARD NO. : 880720-12-5679 TELEPHONE NO. : 014-6503712 E-MAIL : xtreme_ivan88@hotmail.com LEARNING CENTRE : SABAH LEARNING CENTER Introduction : Samsung Samsung has been dominating the Asian mobile industry ever since their top-of-the-line electronic products and services which was founded and formed at the year 1938. Ask
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A SUMMER TRAINING PROJECT REPORT ON “A Study on Consumer Behavior Towards Online Shopping” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Ms. SURBHI MALHOTRA ASSISTANT PROFESSOR‚ RDIAS SUBMITTED BY: TARUN GIANCHANDANI ROLL NO. 02680303913_BATCH NO. 2013-15 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES An ISO 9001:2008 Certified Institute NAAC Accredited Grade A (Approved by AICTE‚ HRD Ministry‚ Govt. of India)
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A STUDY ON CONSUMER BUYING BEHAVIOUR OF MOBILE PHONES IN INDIA Synopsis of Introduction Consumer behavior refers to the mental and emotional process and the observable behavior of consumers during searching‚ purchasing and post consumption of a product or service. Consumer behavior involves study of how people buy‚ what they buy‚ when they buy and why they buy. It blends the elements from psychology‚ sociology‚ socio- psychology‚ anthropology and economics.
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Consumer behavior: Consumer behaviour is the study of individuals‚ groups‚ or organizations and processes they use to select‚ secure‚ and dispose of products‚ services‚ experiences‚ or ideas to satisfy needs and impacts that these processes have on the consumer and society. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the decision-making processes of buyers‚ both individually and in groups. It studies characteristics of individual consumers
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------------------------------------------------- A report on internal and external influences on consumer behaviour in Lacoste Student ID: 11464575 Student Name: Luan Truong NGUYEN MKT 510 Assignment 2 Lecturer: A. Bull JAN 27 2011 EXECUTIVE SUMMARY There are three main aims of this report. It aims to provide a better understanding about the impact of internal and external factors on consumer behaviour. In so doing‚ Lacose‚ which produces apparel‚ was chosen for this. At first‚ it will
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Introduction Consumers have a number of abiding images of themselves. Those self-images are very closely associated with personal characteristics‚ memories and experiences which are determinants of the influences of self-reference and involvement on consumer behavior. Marketers have long tried to appeal to consumers in terms of self-reference and involvement‚ because according to Bettman‚ Capon and Lutz. consumers combine involvement and self-reference with information about product attributes and
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Consumer Behaviour Topic 10 Group Influence on the Purchasing Decision Consumers belong to or admire many different groups and are often influenced in their purchase decisions by a desire to be accepted by others. One form of group that has a definite impact on consumer behaviour is the reference group. A reference group is “an actual or imaginary individual or group conceived of having significant relevance upon an individual’s evaluations‚ aspirations‚ or behaviour.” Reference groups have
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Consumer Behaviour Exercise(D) Product Category: Mundane product costing less than Rs 100/- Product chosen by Consumer: Milk Packets (500ml) Conumer Name and Occupation: Mr. Varun Singh‚ Business strategist for a MNC Consumer age: 27 years Introduction The survey was conducted at Infinity Mall‚ Andheri with Mr. Varun Singh who works at a MNC as Business Strategist. The product chosen by Varun was 500 ml plastic milk packets as it is an important part of his daily life and routine. Consumption
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EACH of the following variables; a) Any TWO external environmental variables influencing customer behaviour‚ and b) Any TWO internal determinants of consumer behaviour typically influence customer purchasing decision process for the product or service in question and explain also how the company is addressing these environmental variables and individual determinants of customer behaviour in the advertisement. SUMMARY Travel has become a social value in Germany
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Consumer behavior Simona Romani Chapter 1 – Consumer motives and values Motivation (I) Motivation is a driving force that moves individuals to take a particular action; this driving force is produced by a state of tension‚ which exists as a result of an unfulfilled need. Need Satisfaction Homeostasis We strive for a state of equilibrium (Homeostasis) Physiological needs (e.g. hunger) move us away from this But so do social and psychological needs Deprivation Motivation (II) Biogenic
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