"PERCEPTION OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING" SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE REQUIREMENT OF THE AWARD OF DEGREE OF MBA UNDER THE GUIDANCE OF: SUBMITTED BY: DR. VIJITA AGGRAWAL MANISH MAHARJAN USMS ROLL NO: 11616603911 2011-13 UNIVERSITY SCHOOL OF MANAGEMENT STUDIES GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY SECTOR-16C DWARKA‚ DELHI-110075‚ (INDIA) DECLARATION I‚ MANISH MAHARJAN‚ hereby declare that the project titled "PERCEPTION OF INDIAN CONSUMER TOWARDS ONLIEN SHOPPING"
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InfluencIng consumer BehavIour a guIde for sustaInaBle marketIng 500019_6000215_Biz_Comm_Book_227x227_FP.indd 1 02/03/2011 17:14 THIS IS A PRACTICAL GUIDE FOR MARKETERS CONSUMER BEHAVIOUR TO BE MORE SUSTAINABLE This guide is the result of collaboration between six major UK and global companies who have shared their consumer insight and market experience: B&Q‚ Kraft Foods‚ EDF Energy‚ Marks & Spencer‚ Unilever and Waitrose. It draws on insights from an extensive literature review
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The scope of luxury brands is amazing if you dig a bit. Let us look at publicly traded LVMH Group (Louis Vuitton Moet Hennessey). Despite an extremely uncertain economic climate in the US‚ a very poor one in Europe‚ and signs of a possible China slowdown‚ LVMH is chugging along nicely. Sales were up 16% last year despite clear economic headwinds. The company has a stable of brands that reeks of luxury: in wines and spirits they own Moet & Chandon‚ Dom Perignon‚ Veuve Clicquot‚ and Krug Champagne
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addition to brand image‚ there are other factors that contribute to consumer purchase decision-making such as price of the products‚ servicescape and so on. Through the identification of the ‘Management Decision Problem’; Hypotheses and Research Objectives were developed based on the THREE independent variables identified in the Conceptual Schema earlier. These factors will in a way affect the purchase intentions and decisions of consumers in the automotive industry. This literature review will provide
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Introduction Consumer-buying behavior according to Kotler (2004‚ p.601) is defined as “The buying behavior consumers – individuals and households who buy goods and services for personal consumption.” the term ‘consumer’ can be described as a person who acquires goods and services for self satisfaction is often used to describe two different kinds of consuming entities: the personal consumers and the organizational consumers. The personal consumers buy goods and services for his/her own
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CONSUMER BEHAVIOUR: THE ROAD TO EFFECTIVE POLICY-MAKING 1. INTRODUCTION: WHAT IS CONSUMER BEHAVIOUR? Have you ever told yourself that you should make an effort to be more physically active? Have you ever been determined to eat healthier or drink fewer fizzy drinks? Have you vowed to buy only organic or fair trade products? Did you ever promise to yourself that next time you’ll throw your empty soft-drink can into the recycling bin? And do you think about recycling while on holidays or
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A STUDY ON CONSUMER PERCEPTION OF RETAIL OUTLET WITH REFERENCE TO BIG BAZAAR‚CHENNAI By S.PREETHI A PROJECT REPORT Submitted To The FACULTY OF BUSINESS ADMINISTRATION In partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN MARKETING MANAGEMENT Anna university CHENNAI 600 025 ABSTRACT Training is a learning experience‚ in that it seeks a relatively permanent change in an individual which
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Luxury market to grow despite weak economy Mahua Venkatesh & Himani Chandna Gurtoo ‚ Hindustan Times New Delhi‚ February 07‚ 2013 Sameira Khanna‚ 42‚ recently bought a Louis Vuitton bag for Rs. 35‚000 on an impulse. Anuj Jatav‚ 25‚ a student‚ purchased a Bang & Olufsen’s Beolit 12‚ a Rs. 70‚000 audio system‚ with help from his father. And the list of expensive purchases in the middle of an economic slowdown is quite long. The luxury goods market —estimated at Rs. 43‚000 crore — not
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“Luxury is a necessity that begins where a necessity ends” -- Gabrielle “Coco” Chanel What is Luxury? “Luxury must be comfortable‚ otherwise it is not luxury”. -- Gabrielle “Coco” Chanel Luxury is a term that can mean different things to different people; therefore there are multitudes of ways to describe it. It is‚ as a whole superfluous‚ based on the attainment of desires and is not considered to be a need. According to Christopher Berry luxury is “an expenditure that
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Marketing Global Luxury Goods Prepared by: Tamás Halasy July 7‚ 2003 MBA 1 2002/2003 Word count: 2‚389 Table of contents TABLE OF CONTENTS2 GUCCI’S MARKETING FORMULA3 MARKETING COMMUNICATIONS3 Advertising4 Direct Marketing4 PR4 IMAGE4 GROWTH MARKETS5 STANDARDIZATION OF THE MARKETING OF LUXURY GOODS6 GENERALIZATIONS RELATING TO THE GLOBAL LUXURY GOODS INDUSTRY7 SOURCES8 Gucci Gucci is a global retailer of luxury‚ high quality fashion items: handbags‚ small leather goods and luggage
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