CONSUMER BEHAVIOUR IS GREATLY INFLUENCED BY SOCIAL FACTORS. GIVE A DETAILED ACCOUNT OF FOUR OF THE ITEMS WHICH FALL UNDER THE UMBRELLA OF SOCIAL FACTORS SHOWING THEIR CONTRIBUTION TOWARDS THE UNDERSTANDING OF CONSUMER BEHAVIOUR. Consumer purchases are strongly influenced by cultural‚ social‚ psychological as well as personal factors. These factors are not controlled by marketers but an avid study of them can aid firms in the production of their goods and how their market will respond to it.
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initially‚ aggressive marketing strategies and innovative consumer friendly schemes has resulted in a sharp rise in their market share. At present many international brands like Sony‚ Samsung‚ Panasonic‚ Philips‚ LG‚ and Thomson etc. are competing with Indian brands such as BPL‚ Videocon‚ Onida etc. to capture Indian markets. This study has been focused on the consumer preference of consumer durable like television and the impressions of the consumers with regards to product‚ price‚ place and promotion
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will increase to 6% in 2006 and 2007 (ADB‚ 2005). Bangladesh’s total GDP stood at $275 billion in 2004‚ and per capita GDP was $2‚000 (adjusted for purchasing power). The ready made garments industry started in our country as a non-tradition sector with a narrow export rise in the late 1970s. The garments industry enjoyed a tremendous rise of 30 enterprises in 1980 increase to about 4825 on 2007-08 fiscal year. Out of 3.1 million manpower employed in factories‚ 2.38 million are women (85%)
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addition to brand image‚ there are other factors that contribute to consumer purchase decision-making such as price of the products‚ servicescape and so on. Through the identification of the ‘Management Decision Problem’; Hypotheses and Research Objectives were developed based on the THREE independent variables identified in the Conceptual Schema earlier. These factors will in a way affect the purchase intentions and decisions of consumers in the automotive industry. This literature review will provide
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A garment worker is noticeable in Dhaka city. Most of the workers are young women. They are very hard working.We are going to introduce a girl named"Nasima" who is a garment worker. We will go through her lifestyle and special emphasis will be given‚ the struggle she is facing with her poverty. In Bangladesh almost 70% or 80% workers are young girls. They come from different areas of the country. It is appropriate time for education when they come to Dhaka or other towns and starts working in different
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CONSUMER BEHAVIOUR: HOLIDAY DECISION MAKING PROCESS SUMMARY: Decisions are omnipresent in the daily lives of human beings. Being tireless decision makers‚ it stands to reason then that we understand the forces that drive decision making. The following report seeks to critically evaluate the long-held traditional ‘rational problem- solving and cognitive model’ of the consumer decision making process against the background of the holiday decision making patterns of the modern consumer. The one striking
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CONSUMER BEHAVIOUR: THE ROAD TO EFFECTIVE POLICY-MAKING 1. INTRODUCTION: WHAT IS CONSUMER BEHAVIOUR? Have you ever told yourself that you should make an effort to be more physically active? Have you ever been determined to eat healthier or drink fewer fizzy drinks? Have you vowed to buy only organic or fair trade products? Did you ever promise to yourself that next time you’ll throw your empty soft-drink can into the recycling bin? And do you think about recycling while on holidays or
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"PERCEPTION OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING" SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE REQUIREMENT OF THE AWARD OF DEGREE OF MBA UNDER THE GUIDANCE OF: SUBMITTED BY: DR. VIJITA AGGRAWAL MANISH MAHARJAN USMS ROLL NO: 11616603911 2011-13 UNIVERSITY SCHOOL OF MANAGEMENT STUDIES GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY SECTOR-16C DWARKA‚ DELHI-110075‚ (INDIA) DECLARATION I‚ MANISH MAHARJAN‚ hereby declare that the project titled "PERCEPTION OF INDIAN CONSUMER TOWARDS ONLIEN SHOPPING"
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Indian Textile and Garment Industry‐ An Overview By: Dr. T. S Devaraja www.fibre2fashion.com Indian Textile and Garment Industry‐ An Overview* By: Dr. T. S Devaraja Associate Professor Department of Commerce Post Graduate Centre University of Mysore Hassan‚ India * The work described in this working paper was substantially supported by a grant from the Indian Council of Social Science Research‚ Ministry of Human Resource Development‚ Government
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GARMENT EXPORTS FROM BANGLADESH: AN UPDATE AND EVALUATION Munir Quddus Professor of Economics and Chair University of Southern Indiana‚ USA Salim Rashid Professor of Economics University of Illinois‚ Urbana-Champaign‚ USA Journal of Bangladesh Studies: on-line Articles published in the Journal of Bangladesh Studies will be available on-line a year after publication. Current issues are available only in paper form to subscribers. Here are the articles contained in the first issue of
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