“The Impact of Promotional Activites on Consumers Buying Behaviour at Shopping Malls” Chapter 1 INTRODUCTION:- A ’’shopping mall’’’ or ’’’shopping centre’’’ is a building or set of buildings which contain retail units‚ with interconnecting walkways enabling visitors to easily walk from unit to unit. The population is moving towards the middle class or upper middle class this is resulting in the higher disposable income. A shopping center enclosed within a large structure;
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[pic] Instructions • Use black ink or ball-point pen. • Fill in the boxes at the top of this page with your name‚ centre number and candidate number. • Answer all questions. • Answer the questions in the spaces provided – there may be more space than you need. • Calculators must not be used. Information • The total mark for this paper is 60. • The marks for each question are shown in brackets – use this as a guide as to how much time to spend on each question. • Questions
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What is a Mall ? A shopping mall‚ shopping center/centre‚ shopping arcade‚ shopping precinct‚ or simply mall is one or more buildings forming a complex of shops representing merchandisers‚ with interconnecting walkways enabling visitors to easily walk from unit to unit‚ along with a parking area – a modern‚ indoor version of the traditional marketplace. Modern "car-friendly" strip malls developed from the 1920s‚ and shopping malls corresponded with the rise of suburban living in many parts of the
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Synopsis on SHOPPING MALL FOR ENUGU STATE The role of mall as a cultural hotspot A seminar course Submitted by ------------------------- REG NO: ---------------------- LECTURER: Dr. J.A DATE: APRIL 2012 Enugu state‚ popularly known as “Coal city state” is the capital of the South-East Nigeria‚ has a population of approximately 5.6million people is in dire need of a state of the art world class shopping centre where its cultural heritage‚ the ibo’s and Nigerians in general
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An investigation on consumer behavior and preferences towards apparel‚ purchase by Indian consumers age 15 – 25 Submitted by Karthikeyan Sundarraj S105650 MASTER OF SCIENCE Branch: Applied Textile Management Swedish School of Textiles‚ Högskolan i Borås‚ S-501 90 Borås Revised 6 August 2011 The Swedish School of Textiles Högskolan i Borås‚ S-501 90 Borås An investigation on consumer behavior and preferences towards apparel‚ purchase by Indian consumers age 15 – 25 Bonafide record
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ATTITUDE OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING A Project Presented to University Business School‚ Panjab University CERTIFICATE This is to certify that the Report entitled “Attitude of Indian Consumers towards Online Shopping” has been made for the partial fulfillment of the Marketing course by Bandeep Kaur‚ student of MBA Marketing‚ under my guidance. I confirm that this Report truly represents her work. This work is not a replication of work done previously by any other person and has
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Dina Alrasheed -443 Mall vs. Online shopping We have the option to choose between the ordering products online or purchasing it in the local store. Some people choose shopping online because they like shopping during the time the physical store is closed (after midnight)‚ or to avoid crowds. Other people prefer shopping in stores in order to try on the product. It became a trend over the last few years that online shopping is a lot easier especially when shipping is free or on a
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the number *2* - for example – 2 partners‚ buy 2 get 1 free promotions‚ etc. DÉCOR The mall will be decorated in colors of the oasis. Blue and white will be the theme colors. The number TWO will be emphasized on even in the décor – for instance flower arrangements in that shape‚ balloons‚ bloopers. ACTIVITIES Cake cutting – a 2-storey cake‚ maybe a model of the shopping mall‚ or with a photoprint of the mall will be cut Guess to win – a game where people get to look at an item‚ but not the brand
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INDIAN CONSUMER TOWARDS ONLINE SHOPPING" SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE REQUIREMENT OF THE AWARD OF DEGREE OF MBA UNDER THE GUIDANCE OF: SUBMITTED BY: DR. VIJITA AGGRAWAL MANISH MAHARJAN USMS ROLL NO: 11616603911 2011-13 UNIVERSITY SCHOOL OF MANAGEMENT STUDIES GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY SECTOR-16C DWARKA‚ DELHI-110075‚ (INDIA) DECLARATION I‚ MANISH MAHARJAN‚ hereby declare that the project titled "PERCEPTION OF INDIAN CONSUMER TOWARDS ONLIEN SHOPPING" is an
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CONTRAST SHOPPING ONLINE and SHOPPING MALL In general‚ we all know that some people like to spend their money through shopping. There is also some people that hates the whole process of buying things. Basically‚ shopping at stores requires us to go to the mall but recently technology had exposed us that shopping can be much easier‚ by not going to the mall. Most people nowadays prefer online shopping rather than shopping at the mall for some reasons. Which one gives us the best benefits
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