ATTITUDE AND BEHAVIOR OF RURAL CONSUMERS TOWARDS BRANDED FMCG PRODUCTS Dissertation Submitted To PUNJAB TECHNICAL UNIVERSITY‚ JALANDHAR IN THE FULFILMENT OF THE REQUIREMENTS FOR THE DOCTOR OF PHILOSOPHY IN BUSINESS MANAGEMENT Under Guidance of DR. K.N.S.KANG Director‚ Punjab College of Technical Education‚ Ludhiana Submitted by: SUKHJINDER BARING PUNJAB COLLEGE OF TECHNICAL EDUCATION‚ BADDOWAL‚ LUDHIANA CERTIFICATE This is to certify that the thesis/dissertation entitled
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gratefulness to our university authority and all the People who have helped us to prepare this report successfully. Methods: 1) Receptions of applications: The “X” garments call for applications to the interested candidates through the various media. It usually in newspaper and internet. So‚ when candidates apply to the “X” garments then the employment department primarily received the applications and maintain proper step to store that. 2) Initial screening: In this step the applications which
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5. RESEARCH METHODOLOGY 6. LIMITATIONS OF STUDY 7. BIBLIOGRAPHY. INTRODUCTION This study aims to analyze the impact of radio advertisements on urban customer towards buying behavior in retail stores and attempts to determine the role of radio advertising on broadcasting of information on the sales promotions. The impact of radio advertisements on the store choice and buying preferences are analyzed based on descriptive
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Synopsis CONSUMER BUYING BEHAVIOUR TOWARDS ECO-FRIENDLY PRODUCTS Submitted by XYZ MFM I Under the supervision Of Prof. Priti Gadhvi Submitted to Department of Fashion Management Studies (FMS) National Institute of Fashion Technology (NIFT) (Ministry of Textiles‚ Govt. of India) GH-0 Road‚ Behind Infocity Gandhinagar‚ 382007. Gujarat http://www.nift.ac.in February‚ 2011 DECLARATION We declare that we have completed the minor project on the topic –“Consumer Behaviour towards eco
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To Study the Impact of Advertisement on the Brand Preference towards Aerated Drinks ( In Jalandhar City ) Submitted to Lovely Professional University In partial fulfilment of the requirements for the award of degree of MASTER OF BUSINESS ADMINISTRATION Submitted By Supervisor Group 22 Manish Rajput Lecturer LSM Name Roll No Regd. No Mr. Brajdeep 40 10805062 Mr. Sayeem Rafiq 42 10807184 Mr.Manveer 45 10804985 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL
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Question no1: “S&R has taken a risk in entering a market that is large‚ but offeres little flexibility in terms of price and business eenvironment”. Discuss. Entering Indian market was quite a challenge for Simon not only convincing the board but taking up the responsibility to personally assist the whole process of franchising in India was a major challenge in his career. Indian market is famous for its “value buying” behavior; and S&R is a brand known for its high quality and value for money
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STUDY: CBA GARMENTS Manufacturing Corporation Executive Summary CBA Garment‚ Inc. started as a single proprietorship. Over the years‚ it evolved into a corporation whose shareholders are mostly family members. The company specializes in making wedding ensembles from the gown of the bride to the dainty attires and accessories of the maid of honors‚ the flower girls down to the ring bearers. The company specializes particularly in the manufacture of ready-made bridal gowns. CBA Garment has opened
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3.4. INFLUENCE OF CONSUMER’S ATTITUDE ON PURCHASE BEHAVIOUR TOWARDS GREEN PRODUCTS To analyze the influence of consumer’s attitude on purchase behaviour towards green products‚ the multiple regression analysis has been used and the results are presented in Table-4. Table-4. Influence of Consumer’s Attitude on Purchase Behaviour towards Green Products Consumer’s Attitude Regression Coefficients t-value Sig Constant 33.708** 19.019 .000 I like the idea of green products (X1) .361 1.490 .137 I am
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Shamanta |2011-2-95-051 | | |Md. Mozahidul Islam |2011-2-95-077 | | Consumers’ Perception towards the Existing Mobile Phone Operators in Bangladesh [pic] August‚ 2011 Abstract The mobile phone operators market is a stiff competition market in Bangladesh. At present there are six operators in the
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same rights‚ for example undocumented woman have it harder than any other women in the work force. Garment works is a very common job among undocumented women as Soldatenko mention on her article “These occupations‚ such as jobs in the service industry‚ electronics‚ and garment manufacturing are‚ accompanied by terrible working conditions and extremely low wages. In the case of Latinas in the garment industry‚ their undocumented status further restricts their jobs options” (Soldatenko p.240).
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