To achieve all this‚ a company must go through a vigorous research about the consumer awareness and their requirements‚ to provide them with better services. In this report a sincere attempt has been made to study on awareness of mutual fund‚ where people would like to park their money. This report is based on the market survey and research conducted to determine the “CONSUMER AWARENESS OF MUTUAL FUND”. The topic “Consumer Awareness of Mutual fund and prospective customers” is selected keeping in mind
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Consumer behavior is extremely complex‚ by studying consumer behavior we can further understand about why we make purchases and how we chose one brand or product over the option of others. In this essay I will apply the standard consumer decision process model (Engel‚ Blackwell and Miniard model) to the purchase of a high involvement and expensive product‚ a RADO watch and a cheaper low involvement product‚ a manual toothbrush. I will then discuss the strengths and weaknesses of the model and what
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Study of consumer preference for Online versus Traditional Shopping in the purchase of Apparels Contents 1. Objective of Research 2. Research Design 3. Sampling Design 4. Data Collection Method 5. Data Interpretation 6. Hypothesis Testing (Z-Test) 7. Hypothesis Testing (Chi-square Test) 8. Conclusion & Suggestions 9. Bibliography 10. Appendices 1. Objective of Research According to a research carried out by AC Nielsen‚ online retail revenues crossed the
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Consumer in Market All the people participate in the market either as consumer or seller or producer. Any person who buys a commodity or service for direct use or ownership. I‚ you‚ we all are consumers when we buy a product or service. But people who acquires goods or services for resale or use in production and manufacturing cannot be considered consumer. In free market economics‚ consumers dictate what goods are produced and are generally considered the center of economic activity. Individual
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CHAPTER – I INTRODUCTION AND DESIGN OF THE STUDY ATMs were introduced to the world in 1983. These modern marvels of technology were well received by consumers because they made it possible for them to access money from their credit cards or debit cards 24 hours per day with a quick and simple system. ATMs also made it possible for consumers to travel in a safer manner because they no longer had to carry large amounts of cash with them. Instead‚ they could access money anywhere in the world with the
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potential consumer needs and motivations that relate to a specific brand of Christian Louboutin’s lipstick-red soles. It then further discusses several definitions and theoretical concepts in order to assist and support the main evidence of: (1) how the needs and motivations of consumers are being linked to the luxury brand product as well as how it influences the purchase decision making process; (2) the analysis between generic goals and product-specific goals; (3) whether consumers are being rationally
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response. Over time‚ the bell became a conditioned stimulus (CS) – it did not initially cause salivation‚ but the dogs learned to associate the bell with the meat powder and began to salivate at the sound of the bell only. The drooling of these canine consumers because of a sound‚ now linked to feeding time‚ was a conditioned response (CR). -
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FACULTY OF BUSINESS AND MANAGEMENT SEMESTER 4/ YEAR 2 BBGP4103 CONSUMER BEHAVIOR MATRICULATION NO : 880720125679001 IDENTITY CARD NO. : 880720-12-5679 TELEPHONE NO. : 014-6503712 E-MAIL : xtreme_ivan88@hotmail.com LEARNING CENTRE : SABAH LEARNING CENTER Introduction : Samsung Samsung has been dominating the Asian mobile industry ever since their top-of-the-line electronic products and services which was founded and formed at the year 1938
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S.No TITLE PAGE NO 1 PERCENTAGE ANALYSIS: GENDER V.S BRAND 26 2 PERCENTAGE ANALYSIS: FREQUENCY TABLE 26 3 PERCENTAGE ANALYSIS:AGE V.S BRAND 27 4 PERCENTAGE ANALYSIS:AGE FREQUENCY TABLE 27 5 PERCENTAGE ANALYSIS: INCOME FREQUENCY TABLE 28 6 PERCENTAGE ANALYSIS: CRITERIA FREQUENCY TABLE 29 7 CROSSTABS- BRAND V.S CITERIA 30 8 CROSSTABS: BRAND V.S NUMBER OF YEARS 31 9 CROSSTABS: BRAND V.S INSTALLATION COST 32 10 CROSSTABS: BRAND V.S RECHARGE AMOUNT 33 11 CROSSTABS: BRAND V.S CRITERIA 34
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How did Cofidis evolve to be a success? Have its segmentation‚ targeting and positioning efforts contributed to this. Answer. Cofidis is an offspring of leading French direct marketer 3 Suisses international. Before 1981‚ 3 Suisses offered its customers a payment card managed by Cetelem. That was used for 12% of catalog sales. However‚ unless 3 Suisses agreed to pay Cetelem FF 5 million per year‚ new restrictive credit regulations in France were forcing Cetelem to withdraw in 1981. 1n 1982
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