STUDY OF CONSUMER PERFERENCES TOWARDS 150CC MOTORCYCLES IN LUDHIANA CITY A PROJECT REPORT Submitted by : HARPINDER SINGH (Roll no. 8100132015) in the partial fulfillment for the award of the degree of BACHELORS OF BUSINESS ADMINISTRATION Submitted to: Dr. MEENAL CHAUHAN Gian Jyoti Institute of Management &Technology PUNJAB TECHNICAL UNIVERSITY‚ JALANDHAR 2008-2011
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Running head: EXAMINING THE IMPACT OF PRODUCT ATTRIBUTES ON PERCEPTION TOWARDS BRAND PRODUCT Examining the Impact of Product Attributes On Perception towards Brand Product [The name of the writer appears here] [The name of the institution appears here] TABLE OF CONTENTS Preface ………………………………….………………………… 3 Abstract ……………………………………….…………………… 4 Chapter 1: Introduction ……………………………………….. 5 1.1 A Brief History ………………………………… 9 Chapter 2: Literature Review ………………………………… 12 2.1 - The Figurative
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Background of the study Career is a job or occupation regarded as a long-term or lifelong activity‚ the general path or progress taken by somebody where he is trained in a particular occupation for his entire working life while preference is the selection of something rather than other choices‚ it’s the power to choose on what you desire or what is desirable in your part. Socio means society‚ human society is a best example to understand its meaning because you can understand easily what you observed
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Special Edition on Consumer Satisfaction – Global Perspective 97 THE PINOCCHIO FACTOR IN CONSUMER ATTITUDES TOWARDS CELEBRITY ENDORSEMENT: CELEBRITY ENDORSEMENT‚ THE REEBOK BRAND‚ AND AN EXAMINATION OF A RECENT CAMPAIGN John Temperley‚ Daniel Tangen Abstract Celebrity endorsement is a widely used tactic in marketing and much research has been done on the selection and effect of celebrity endorsement. This article looks at consumer attitudes and associations towards celebrity endorsement
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The Unraveling of Affirmative Action Racial preferences spring from worthy intentions‚ but they have had unintended consequences—including an academic mismatch in many cases between minority students and the schools to which they are admitted. There’s a better way to help the disadvantaged. By RICHARD SANDER and STUART TAYLOR JR. Jareau Hall breezed through high school in Syracuse‚ N.Y. Graduating in the top 20% of his class‚ he had been class president and a successful athlete‚ and he sang
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communicative services such as: text messaging‚ sending and receiving emails‚ access to internet‚ interactive games‚ connectivity through Bluetooth and/or USB‚ and many more. Hence‚ the focus of this study is to discuss how 4p’s elements affect towards consumer behaviour on mobile phones among the college students of The Fisher Valley College in Taguig City. This study is aiming of providing students of insights into the factors that influence the student’s behaviour when it comes to choosing and buying
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Study of Customer Preference towards Savings Schemes of Laluk Post Office A Case Study‚ Submitted to Dibrugarh University in Partial Fulfilment of Bachelor’s Degree in Commerce With Specialization in Marketing Submitted by: Aditya Prasad Chakravorty Roll Number: Registration Number: Dibrugarh University Dibrugarh Dr. K.M. Bhagawati Associate Professor Dept. Of Marketing Management D.H.S.K. Commerce College Dibrugarh‚ 786001 Assam Certificate Certified that the project report
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TO STUDY CONSUMER BEHAVIOR TOWARDS HERO - PASSION PRO Objectives: To study the various factors which influence customers in purchasing hero Passion Pro. To know the customer level of awareness of Hero Passion Pro. To Know the customer level of satisfaction of Hero Passion Pro To find the profile of hero Passion Pro customers. Hypothesis: The various factors which influence the customer in purchasing Hero Passion Pro may be Quality‚ brand image‚ fuel efficiency etc Customer gain
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Should University education be free? Education is essential for everyone. Presently‚ who is more educated with entrepreneurial subjects can become to a good professional businessman. For all case‚ I agree that University education should be free for every domestic student‚ to provide equal opportunities for every child born in the country‚ to create better educated people and also better future for country. Firstly‚ free education facilitates to get education and equal opportunities for every
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ATTITUDE AND BEHAVIOR OF RURAL CONSUMERS TOWARDS BRANDED FMCG PRODUCTS Dissertation Submitted To PUNJAB TECHNICAL UNIVERSITY‚ JALANDHAR IN THE FULFILMENT OF THE REQUIREMENTS FOR THE DOCTOR OF PHILOSOPHY IN BUSINESS MANAGEMENT Under Guidance of DR. K.N.S.KANG Director‚ Punjab College of Technical Education‚ Ludhiana Submitted by: SUKHJINDER BARING PUNJAB COLLEGE OF TECHNICAL EDUCATION‚ BADDOWAL‚ LUDHIANA CERTIFICATE This is to certify that the thesis/dissertation entitled
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