Journal of Marketing Studies Vol. 4‚ No. 3; June 2012 Korean TV Soap Operas in Taiwan: An Investigation of Consumers’ Clothing Purchase Behavior Hsiu-Ju Hsu Department of Fashion Design and Management‚ National Pingtung University of Science and Technology No. 1 Shuehfu Rd.‚ Neipu‚ Pingtung 912‚ Taiwan‚ R.O.C. E-mail: hsu@mail.npust.edu.tw Received: February 15‚ 2012 doi:10.5539/ijms.v4n3p16 Abstract In a recent trend‚ Korean TV soap operas have become extremely popular in Taiwan. This article examines
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Chemicals in Food Chemicals are added to food for (i) their preservation‚ (ii) enhancing their appeal‚ and (iii) adding nutritive value in them. Main categories of food additives are as follows: (i) Food colours (ii) Flavours and sweeteners (iii) Fat emulsifiers and stabilising agents (iv) Flour improvers – antistaling agents and bleaches (v) Antioxidants (vi) Preservatives (vii) Nutritional supplements such as minerals‚ vitamins and amino acids. Except for chemicals of category (vii)‚ none
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of Celebrity Endorsement on Consumer Buying Behavior with respect to Soft Drinks Prepaid by Guided by Hardik D Jani (Roll no: 35) Prof .Kruti Patel MBA Semester 4 Submitted to S K P I M C S DECLARATION We/ I‚ hereby‚ declare that the Comprehensive Project report Project titled‚ “Impact of celebrity endorsement on consumer buying behavior with respect to soft
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Thai Soap Operas always in favor In some houses‚ family fight for TV remote control and what to watch: Drama‚ Fantasy‚ Comedy‚ or Romance? For many decades‚ prime-time soap operas‚ or Lakorn Nam Nao‚ have remained so popular. From generation to generation‚ Thai people have a very great loyalty to their soaps and their favorite characters. From the greatest-hooked Raeng Ngao‚ the audience becomes addicted to see the battle of wife and mistress. The saga of wife and mistress‚ love
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better than regular products such as soap‚ hand sanitizer etc. According to the handout that was provided in this laboratory work‚ it was believed that many of the environs occupied by individuals are exposed to different types of microbes and methods of eradicating such microbes has been studied over the years by many scientific researchers. Eliminating such microbes can vary from the used of chemicals such as disinfectants‚ antiseptic solution‚ or antimicrobial soaps to cleanse surfaces including that
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Pineapple (Ananas comosus) Skin Extract as Component in making a Moisturizing Soap A Research Project III Submitted By: INTRODUCTION A.BACKGROUND OF THE STUDY Nowadays‚ people have using different herbal soap that are expensive and less effective. Our aims is to make an effective and cheaper herbal soap. Like pinapple skin ‚ Pineapple fruit has some active principles with important effect on skin - sugars and a-hydroxy-acids (AHA) as well as enzymes. These active principles are responsible
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the LED monitor is around $850 HKD. But I found that the same model of the LED monitor at the store in Sham Shui Po is cheaper. I bought that for a price around $790. For me as a consumer‚ there are sets of consumer values for me to purchase the most suitable product‚ such as the Samsung monitor. This kind consumer values are attitudes shaped by personal values and values contribute to attitudes. It is also a kind of personal values affecting me to purchase the product. The personal value for
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of the organization"‚ and "attributes of the message". Other modules in the system include‚ consumer decoding‚ search and evaluation‚ decision‚ and consumption. General model A general model of the buyer decision process consists of the following steps: 1. Need recognition; 2. Search for information on products that could satisfy the needs of the buyer; 3. Alternative selection; 4. Decision-making on buying the product; 5. Post-purchase behavior There are a range of alternative models‚ but that of
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when purchasing branded versus own branded fashion goods. It draws on examples from retailers‚ trade press and academic sources. Fashion retailers are an important sector of the fashion industry‚ and are the link between fashion products and consumers. These retailers have power over the industry and are able to set trends. Over the past few years‚ retail own-labels have been leading the fashion industry. This has increased the power and important of the fashion buyer’s role. An understanding
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THE INTRODUCTION TO SOAP MANUFACTURE BY W. H. SIMMONS‚ B.Sc. (Lond.)‚ F.C.S. AND H. A. APPLETON It has been said that the use of soap is a gauge of the civilisation of a nation‚ but though this may perhaps be in a great measure correct at the present day‚ the use of soap has not always been co-existent with civilisation‚ for according to Pliny (Nat. Hist.‚ xxviii.‚ 12‚ 51) soap was first introduced into Rome from Germany‚ having been discovered by the Gauls‚ who used the product obtained
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