SUMMER INTERNSHIP PROJECT REPORT ON “CONSUMER BEHAVIOR AND BRAND AWARENESS OF ANKUR SALT” Prepared By: Suresh Maheshwari (M.B.A. SEM. – II) Academic Year 2012-13 Roll No.37 Enrollment No. 117590590037 Shree H. N. Shukla College of Management Studies Submitted To: Gujarat Technological University Under the guidance of: Asst. Prof. Jayraj Bhuptani Shree H. N. Shukla College of Management Studies ABSTRACT This report is prepared at Ankur Chemfood Limited‚ Gandhidham
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is evident from their infrastructure ‚ product variety ‚ brand ambassadors [ex Dhoni and Asin for bigbazaar and none such celebrities for vishal] So now we will be focusing on their promotional strategies to see how they attract their respective market segments. REASERCH METHADOLOGY NON PARTICIPATORY OBSERVATION -> It involves collection of data by observing behaviour without interacting with the participants [CONSUMERS+SALESPERSON] -> WE WILL BE FOCUSING ON THE PROMOTION AL STRATEGIES
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There is nobody in the world who is left out of the class of consumers. The consumer-hood continues till one’s last breath in the world. The consumer purchases a variety of goods and services to satisfy his wants and he is always influenced in his purchasing activities by some considerations which lead him to select a particular commodity or a particular retail store in preference to others. So‚ consumer buying is more complex. Consumer purchases are likely to be influenced by physiological‚ psychological
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affecting consumer behavior in B2B markets in India B2B buying behavior is influenced by a selection of variables. These variables are divided into four fundamental classes: 1. Environmental 2. Organizational 3. Interpersonal 4. Individual Table below illustrates this classification and exemplifies variables being used. The variables are also grouped in task and nontask variables that apply to all other classes. The task variables are directly related to the buying problem‚
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Consumer Behavior MKT/ 435 Consumer Behaviors University of Phoenix January 26‚ 2012 Instructor: Consumer Behavior This paper will give a brief definition of what is consumer behavior. It will also express how consumer behavior is related to marketing. Marketing is the developing of any service or goods that consumer buys. When a company market’s a product they have to define the wants and needs of the consumers. To define the wants and needs of the consumers the company should evaluate
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in this report. Dunkin Donuts is another on campus retailer which provides hot latte. The reason for she took Starbucks’ hot latte over Dunkin Donuts’ is that Starbuck locates nearer to the student parking lot. Buying product in a closer location is a human nature because consumers always seeking for convenience. In that case‚ she’d rather buy cold drinks than Dunkin Donut’s hot latte. Besides pursuing for the better taste of Starbuck’s coffee‚ Gloria prefers Starbucks’ servicescape. The retailer
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What all important in a footwear! ------------------------------------------------- We‚ the students of ICFAI Business School Hyderabad‚ are conducting a customer survey to know the buying behavior for footwear and to determine the important aspects which make a consumer to buy one. ------------------------------------------------- This research is purely for academic purpose and all the information provided by the respondents will be kept strictly confidential. Q) Rate the following features
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OUR LADY OF FATIMA UNIVERSITY CAS-002-12-00 (TEMPLATE: NOTE: MINIMUM OF 5 PAGES‚ FONT SIZE IS 8) OLFU VISION To improve man as man by developing individuals through a legacy of excellent education and compassionate value formation. OLFU MISSION OLFU CORE VALUES The noble dictum “improving man as man” embodies the existence of Fatima Medical Science Foundation and Our Lady of Fatima University as educational institutions dedicated to the wholistic formation of men and women imbued with the
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norms or how a consumer is influenced by others. A consumer has beliefs about what other people think they should do‚ and also have differing levels of how likely they will follow those beliefs‚ also known as their motivation to comply with the referents. So the positive attitude towards men’s skin care products or services in the Malaysia market is mainly influenced by the consumer’s beliefs about the products and services‚ what has been said about the product by other consumers matters much to
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self concept literature in consumer research which helps to explain the psychological underpinnings of travel self-congruity that involves a process of matching a tourist’s self-concept to a destination visitor image. Traditional research methods‚ which assume a piecemeal process‚ may not adequately capture the holistic nature of self congruence and‚ therefore‚ may have limited predictive validity. The new method will be more predictive of a variety of tourist behaviors such as satisfaction or
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