CONSUMER BEHAVIOR AND UTILITY MAXIMIZATION Consumers are assumed to be rational. Given his money income and the market prices of various commodities‚ he plans the spending of his income so as to attain the highest possible satisfaction. It is possible to measure the amount or level of satisfaction that individuals get from consuming a commodity or a bundle of goods using the concept of utility. Two approaches to the concept of utility (Cardinalists and Ordinalists approach) describe how utility can
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Gender in Consumer Behavior Needs‚ wants‚ motives‚ values and actions are all critical components of the human experience. Who we are is very much a combination of our experiences and our genetic code. In this context‚ understanding the role of gender role in society is extremely important when looking at how people perceive and react to various stimuli. This paper reviews how males and females differ biologically‚ psychologically and culturally‚ and how these factors can influence consumer behavior
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knowledge of the field removed the difficult at all crucial junctures. Consumer Buying Attitudes toward Counterfeits: Factors Motivating the Buying Behavior Zahid Iftikhar‚ Anam Munir‚ Jannat Arif Butt Abstract The purpose of this article is to know the factors that motivate the customers to buy local cosmetic products. The authors made the conceptual framework and a questionnaire was adopted to know the consumers buying behavior to buy local cosmetic products with respect to purchase intention.
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INTRODUCTION Smartphone: A smartphone is a mobile phone built on a mobile operating system‚ with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players‚ low-end compact digital cameras‚ pocket video cameras‚ andGPS navigation units to form one multi-use device. Many modern smartphones also include high-resolution
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world’s largest restaurant company) with approximately 34‚000 restaurants‚ delivery/carry-out locations‚ and kiosks in 100 countries. First‚ during the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation‚ commitment to quality and dedication to customer service and value. The qualities of entrepreneurship‚ growth and leadership have characterized Pizza
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Definition of Positive analysis A positive statement is a statement about what is and that contains no indication of approval or disapproval. Notice that a positive statement can be wrong. "The moon is made of green cheese" is incorrect‚ but it is a positive statement because it is a statement about what exists. Positive analysis of economic growth Economic growth is measured as the annual percent change of gross domestic product (GDP). The Gross Domestic Product (GDP) in Pakistan expanded 3
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their product superior than their competitors. For this‚ they have endorsed the celebrity in advertisement to make their product popular as well as unique. The use of a celebrity in an advertisement is like the bridge between the producer and the consumer. For targeting the customers‚ they select the celebrity as per their product’s demand for e.g. life insurance companies for targeting the older customers endorses the celebrity which are more than 60 years and for the soft drinks and juices they
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Consumer Spending During this past years spending was not a word used on people’s conversation. Prices have been rising like crazy and people have not been spending a lot. The recession was one of the reasons consumers spending decreased. Prices started rising and unemployment rate was increasing. At the end of 2010 and at the beginning of this year people were spending little by little‚ so the consumer spending is increasing slowly. Everything is a cycle‚ which means that we all depend on each
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RESEARCH ON BUYING BEHAVIOR AND PERCEPTION IN INDIAN DIRECT TO HOME (DTH) INDUSTRY ____________________________________________________________ _ TABLE OF CONTENT Page No. Chapter 1 . Executive Summary 2-5 Chapter 2 . Overview of Indian DTH industry
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night-time snorers. The Breathe Right Strips are one of the many products available for consumers to prevent snoring. The industry for anti-snoring products is fairly large. There are snoring pills‚ mouthpieces‚ medical treatments‚ surgery‚ vaporizers‚ nasal sprays‚ nasal dilators‚ and oral strips. CNS has developed a strong brand equity that has separated itself from regular anti-snoring products because it enables the consumer to use the strips easily without the use of drugs and medication. It is affordable
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